We’ve been rather busy over these last few months working away in the background getting things in place so we can offer our clients a full range of digital services. As always, our focus is on increasing traffic, sales & enquiries through our clients’ websites with digital marketing activities.
Why we have expanded our services
Before we look at the new services we have on offer, I’d like to explain the rationale behind this change. Since launching only 9 months ago we have spoken with a large number of companies within the East Lancashire area, from start-ups to multi-million pound well established businesses. One thing above all that we keep hearing in the discussions we’re having with businesses is around need for a wide range of high quality digital marketing skills.
Businesses we have spoken to have been struggling to find the right skills and experience to fulfil roles and requirements in a wide range of digital marketing areas. Requests from clients vary hugely and requirements often cover multiple disciplines. This is the reason we have expanded our services to support our current and new clients with a full range of digital services to suit their needs.
New Services
We see digital marketing breaking down into five key areas which are design, build, traffic generation, tracking and optimisation. We are now able to offer our current and future clients a full range of digital marketing services to suit their specific needs. Find out more about each of our key service groups below.
Design
We believe that design feeds into all digital marketing activities from website development, search engine optimisation and email marketing. Design should be an integral part of all digital marketing activities to generate maximum engagement and response from campaigns.
We use creative design through everything we do including creative design, photography, video production, copywriting & content marketing.
Build
We understand the importance of building scalable and stable platforms for your customers. That’s why we work with you to build websites and mobile applications that your customers love. With so many options available for developing websites and mobile applications, we recommend the best solution to suit your needs.
Whether this is a simple WordPress website or a large Magento ecommerce platform to sell your products. Save yourself time and money by working with enterprise level content management systems (CMSs) so you can make the changes to your website with ease by simply logging into the administration area and making the change.
Find out more about our website development and mobile application development services.
Traffic Generation
Traffic generation is essential for all businesses operating in the digital world. An increase in traffic to your website, mobile applications and social channels leads to an increase in sales and revenue. With so many options for generating traffic and sales through your website, we will create a clear strategy for your business to grow.
Find out more about our traffic generation services including search engine optimisation, pay per click advertising, social media strategy and email marketing.
Tracking
Tracking digital marketing campaigns is essential for brands serious about growing their business online. Tracking is at the heart of everything we do to ensure that all campaigns are performing well along with seeing where improvements can be made. We use advanced tracking solutions to provide detailed insight into your business to allow you to focus your marketing budget on areas that are going to provide a return.
Find out more about our tracking services including Google Analytics and call tracking.
Optimisation
Continually improve your website and the user experience for your customers to increase sales and revenue. Find out what your customers really think of your website and identify areas for improvement. Using a mixture of a data driven quantitative methods along with user driven qualitative methods allows you to gain a deeper understanding of your customers.
Find out more about our optimisation services including customer reviews, live chat, user feedback, marketing automation, user testing & conversion rate optimisation.
Training
We also offer training across the range of digital marketing services which are suitable either as a one-2-one intensive training session or as a group based session for your internal marketing teams.
Summary
If your business is looking to increase traffic, sales & enquiries online then get in touch to find out how we can help. To make sure you are working with the right digital agency, we offer a free proposal tailored to your specific needs so you can try us out before you commit to working with us.
Michael Cropper