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Get Involved with BeeWUG – Blackburn WordPress User Group

Get Involved with BeeWUG – Blackburn WordPress User Group

It’s taken a good few months of organising everything in the background and we’re finally here. Blackburn WordPress User Group, BeeWUG is now officially starting which will be running on the first Wednesday evening every month in…. Blackburn at the College who are kindly supporting the local WordPress community.

BeeWUG is a free community event open to everyone wanting to learn more about WordPress. Whether you have an interest in WordPress, are using WordPress professionally or just want to come along and meet some great people, get involved. Look forward to seeing you there.

Head over to the BeeWUG website to find out full details and book onto the next free event which is on Wednesday 2nd November:

Book directly onto the event here:

Follow us socially to keep up to date;

And make sure you sign up to the mailing list on the BeeWUG website.

Developers Are Creating Problems for Themselves and Companies

Last night I gave a talk at a developer meetup group in Liverpool after being asked to speak at the event. The developer group was full of extremely amazing developers who are far more knowledgeable than myself about the finer workings of high end technology. Hats off to them.

After listening to another speaker at the event before me, it was extremely clear that I had just sat through a talk for an hour and I honestly couldn’t tell you anything about what I just listened to. It was very abstract and quite frankly, way over my head. This is not a criticism of the speaker, he was great and the audience loved it. Here’s the thing though, I like to classify myself as a very knowledgeable person working with various technologies on a daily basis, I’m certainly no-where near as smart at tech as many of the people in the room which is a great position to be in as you can learn from them.

So anyway, I jumped up to do my talk titled “Venturing into the Unknown Building” which was designed to be an overview of building a tech startup from scratch while bootstrapping everything from day 1. I do a lot of talks to businesses, companies, conferences, events and so on, I enjoy doing them and sharing my thoughts with those interested. This one was different though, it was clear that the audience was so unbelievably amazing at various technologies that for those in the audience listening to me the content of the presentation must have been similar to a University Professor attending nursery to learn about something. It was fun doing the talk that’s for sure and it was truly a baptism of fire. What struck me most though was the array of endless questions at the end of the presentation. Rarely do you end up answering questions for a good 15-20 minutes at the end of a presentation, but they kept coming, which was great as it got people thinking.

As the old saying goes, to a man with a hammer, the solution to every problem is a nail. And this couldn’t be truer than within the developer community across all platforms and languages. The problem I see time and time again from developers and technology startups that I speak to on a regular basis is that they keep adding technology to solve a problem when actually you don’t need to add technology. At the development level, technology adds complexity to every project which adds time and money to what is being done. It’s time as developers we step back a little and start to ask ourselves what we are really trying to do.

To put this into perspective, here are just a few of the questions that came from the bemused audience last night;

  • So what tools / technology do you use for your release and deployment process?…. i.e. expecting the sophisticated answer for something like Jenkins…….We use SFTP (for the non-teckies reading this, picture the process being viewed as a stone age person using a flint bow and arrow to catch an animal. It’s functional and it works. )
  • When you make a change within the code, how do you know that it doesn’t break anything else?….. i.e. expecting the ‘best practice’ answer that every single unit of code has unit tests wrapped around them and we run these tests before we push code live…… We just build the code well and remove virtually all dependencies throughout the various classes (for the non-teckies reading this, imagine that you’ve baked a cake. Wonderful. Now your unit tests can be loosely thought of as checks at the end to make sure what you’ve made is correct. So in this random example, you’d line up all the raw ingredients next to your baked cake and confirm that they are present within said cake. This needs you to buy two sets of ingredients to test that the cake contains them all. Thus doubling the cost of the cake baking project)
  • When you added this form to the website in the first instance, why didn’t you build in validation checks at every step from the outset?…. i.e. expecting that it was something we simply forgot to do….. We actively avoided doing this because we would have been building features and functionality that people may or may not have needed. Instead, we let the data tell us what validation checks we needed to add in as and when people started using the platform (for the non-teckies, this is talking about the ‘you must enter your First Name’ type notifications that you see on websites)
  • So what frameworks did you use to build the platform? ….. i.e. expecting a cool and sophisticated answer about one of the endless technology frameworks available to choose from today….. We didn’t use any. We just used solid Model View Controller design patterns to structure our code well so that it is maintainable, easy to manage and release changes. (For the non-teckies, think about this as following a recipe. When you have your raw ingredients in the kitchen, which cookbook do you choose and which recipe do you select from them? We simply threw it all in the pan and it turned out beautiful)
  • Why aren’t you streaming your file uploads via Amazon S3 and automatically resizing images as needed within the applications? ….. I.e. expecting to hear that this is in the pipeline to do so….. Because that is simply too much work involved to do and virtually all employers can manage to upload their logo within the guidelines provided. It’s needless work.

Above is just a small selection of the questions that were asked and discussed after the presentation. It was really interesting discussing the whole tech startup process with a group of highly experienced developers. I was certainly the caveman in the room without a doubt when it comes to tech which was really interesting.

The key message from the presentation though was all around Keep It Simply Stupid. You see, when you add complexity into any project, is it any wonder the costs of said project goes up when you then have to spend 50%+ more time developing the project, and is it any wonder that you cannot find the right talent within your organisation who has 5 years experience using technology X. You’re adding complexity out of striving to continually improve development techniques. I’ve seen this on many occasions in very large organisations where the organisation simply revolves around the digital technology hamster wheel to keep rebuilding technology and adding new and different processes into the system instead of truly stopping and thinking about what they are actually doing. Ultimately achieving nothing while working at 150% of capacity continually wondering why nothing is being achieved.

Ultimately the product or service is here for the user of the end user, the customer. You have to ask yourself that when you are looking to implement technology X or process Y within your application, does the end customer really care and are they even going to notice? If the answer is no, then honestly, what are you wasting time even doing it? Seriously. Sure, if you’ve an endless budget and lots of free time to do this, great, you probably work at Facebook or Google. For the rest of us though, let’s bring these dreams down into the practicalities of the day to day.

To put this into perspective, let’s just take a look at one of the largest developer surveys that takes place each year from Stackoverflow, here are some of the most popular technologies in use today;

.NET, ABAP, Android, Android Studio, Angular, AngularJS, Arduino / Raspberry Pi, Arrays, ASP.NET, Atom, aurelia, Bash, C, C#, C++, Cassandra, Clojure, Cloud, Cloud (AWS, GAE, Azure, etc.), Coda, CoffeeScript, ColdFusion, Cordova, Count, CSS, D, Dart, Delphi, Django, Drupal, Eclipse, Elasticsearch, Elixir, Elm, Emacs, Erlang, F#, Fortran, Git, Go, Groovy, Hadoop, Haskell, HTML, HTML, CSS, IntelliJ, iOS, IPython / Jupyter, Java, JavaScript, JQuery, JSON, Julia, Komodo, Kotlin, LAMP, Lighttable, Linux, Lisp, Lua, Matlab, Meteor, MongoDB, MySQL, NetBeans, Node.js, Notepad++, Objective C, Objective-C, OCaml, Other, Perl, PHP, PhpStorm, PL/SQL, PostgreSQL, PowerShell, PyCharm, Python, R, Raspberry Pi, React, Redis, Regex, RStudio, Ruby, Ruby on Rails, RubyMine, Rust, Salesforce, Scala, Sharepoint, Smalltalk, Spark, SQL, SQL (or SQL Server), SQL Server, SQL Server & SQL, String, Sublime Text, Swift, TextMate, TypeScript, Unity, VBA, Vim, Visual Basic, Visual Studio, Visual Studio Code, Windows Phone, WordPress, Xamarin, Xcode, Zend.

The above really is just the tip of the iceberg when it comes to technology choices. Within each of the technologies above, there are equally as many variations, technologies, frameworks and best practice ways of doing things. Technology quite simply is a minefield. I work with technology on a daily basis and I’ve only ever heard of around 50% of these technologies, let alone had the time and inclination to explore them.

Look, I’m not saying that all of these best practice things aren’t something to work towards. They all have their benefits. But let’s be realistic here, every single project is limited based on time and money which ultimately determines the output at the end. You cannot, and I’d argue should not, implement best practice from day 1 for anything, unless that thing is as simple to implement best practice as it is not to. Keep things simple, use solid continual development and agile processes to build on solid functional foundations.

Adding complexity to any project is a risky route to go down and one that I’d always recommend steering away from. Keep your projects as simple as possible instead of keep trying to add in new technologies into the system endlessly just because you can.

A couple of comments from the questions on the evening put this into perspective which include “You had some balls to stand up and do a talk like that in front of a group of specialist developers” and “Your ideas are certainly…. Interesting”, which is a polity way of saying they are a bit “out there”.

One final thought I’d like to leave you with. Technology projects, systems and organisations are as complex as you make them. You cannot then wonder how you’ve got into this position and complain about how difficult things are. Take a staged approach with developing and continually improving any technology system instead of simply bolting on as many pieces of technology as you can just because they are cool to do or are deemed best practice. Save yourself endless hours, weeks and months of time building things that ultimately adds no value to the project, adds cost and makes everything difficult to maintain.

Great talk, great group of people, great discussions. Food for thought from a different perspective. See everyone at a future event.

The Digital Forum Summary – 5th October 2016

The Digital Forum Summary – 5th October 2016

Great to see everyone at the last event. Summary notes for reference.



Hope to see you at the next Digital Forum on 2nd November 2016. Book now to avoid disappointment.

Make Sure You’re Using AMP Analytics When Using AMP

Make Sure You’re Using AMP Analytics When Using AMP

We recently wrote about how awesome the new Accelerated Mobile Pages (AMP) technology is for improving page load times on your website. Well, yes it is, but something to bear in mind that we’ve just come across. Google recently wrote a blog post about how to set up Analytics on your AMP pages only 4 days ago, which quite frankly is a little slow since we’ve been using AMP technology for well over 4 months now and it has never been on our radar that this wouldn’t be tracked by default out of the box. Anyway, we’ll let this one slip.

The crooks of it though is that you’re probably not including tracking on any of these AMP pages that you’ve implemented which is a tad annoying. From a WordPress perspective, make sure you’re using the AMP Analytics plugin which will add Google Analytics tracking to your AMP pages when they are loaded by web browsers and Google. You could be missing out on a significant amount of tracking data when tracking the performance of your campaigns. For anything non-WordPress related, you’ll have to get into the tech to implement this manually within your web application which is certainly going to be a tad more time consuming. Drop us an email if you need any help with getting this set up on your own websites and web applications.

Automating Your Email Marketing Campaigns with WordPress and MailChimp

Automating Your Email Marketing Campaigns with WordPress and MailChimp

Something which has been on our own to-do list for far too long than I’d care to admit, we’ve finally got around to automating our email marketing campaigns. Firstly, if you aren’t on our mailing list yet, why, it’s awesome and we share some amazing content like this you’re reading now. Secondly, get signed up at the bottom of this page by entering in your email address.

Now let’s look at what we’ve recently got set up and how we’ve automated our entire email marketing campaigns so we can spend more time focusing on writing great content, running events and training courses and generally connecting with businesses and people much more efficiently. Why spend time doing something manually if you don’t need to, right?


What’s Wrong with Manually Sending Email Marketing Campaigns?

Ok, so let’s quickly cover this one. Firstly, if you are sending email marketing campaigns through something like Outlook, you are doing it all wrong. Head over to our Really Simple Guide to Email Marketing to understand why.

Now, we’re assuming you’re using an email marketing tool such as MailChimp. And do you know what, sending email marketing campaigns manually is absolutely fine. There is nothing wrong with doing this at all. But. If you are sending email marketing campaigns manually to share content such as Blog Posts or Events that you are running, you are wasting time doing this manually when you could automate the entire process. It’s all about saving time so you can be more productive in what you are doing.

So let’s look at how you can automate your email marketing campaigns with WordPress and MailChimp.


WordPress RSS Feeds

If you didn’t already know, virtually every type of content on your WordPress website has an automatically generated RSS Feed URL that can be accessed when you know where you are looking. Take a look through the WordPress RSS Feeds List for information on where to look.

For example, here is our main Blog’s RSS Feed URL if you want to take a look what this looks like;

Find the relevant RSS feed that you want to use to send email marketing campaigns to your audience as you’ll need this shortly.


MailChimp Groups

Within MailChimp you can segment your Lists into different Groups based on what people have subscribed to. There are many way of organising your MailChimp subscribers, so we’re not going to cover that right now. For the purpose of this blog post, we’re going to use Groups to segment a single List based on what people are interested in which helps to keep everything easy to manage to avoid duplication.

To create a Group in MailChimp you navigate to your List, then click on Manage Subscribers then Groups which will allow you to enter in specific information about how you want to group people together.




The reason you want to create a new Group is so that you can allow your audience to subscribe to multiple different groups from the same Newsletter. This allows you to send emails to specific groups of people within your mailing list. Simply configure the relevant settings for yourself as this information will display when a user is updating their subscription preferences;




Ok, so now you’ve created a group, let’s start to join everything together. In the first instance you can even migrate people into specific groups should you wish.

Here is how the data you enter in this section will display when the user is managing their profile on your newsletter.




MailChimp RSS Campaigns

Create a Campaign

Firstly, create a new campaign in MailChimp but be sure to select an RSS Campaign as the campaign type as this comes with a few handy settings that have been automatically built in for you.




Confirm your RSS Feed Settings

Enter in all of the settings related to when you want to be sending your campaigns and where the data is coming from. In this example, we’re looking to send out content from the Developer Blog so we enter in this information here.




Select Your Recipients

Next you need to select who you are sending the emails to. Here you are going to want to send emails to a Group of users you have just created earlier. This could be for a specific set of content on your website or even a specific interest if your website has multiple interests on there.




There are a lot of options here so we’re not going to cover everything. Use the options that are best suited for your individual needs.


Personalise your Campaign Information as Usual

If you are reading this blog post, you’ll already be used to creating your campaigns as normal and personalising the relevant information so we’ll skip over this bit here. Just make sure you do this when you are creating the campaign.


Choose an RSS Template

Simplicity is key here which is why you should choose one of the default RSS templates which you can select. This will automatically include lots of handy information for you which will speed up your development for sending RSS campaigns.




Design your Email Template as Usual

Again, we’re not going to cover this part here. All of the pre-populated fields have been created for you when using an RSS template, so you’re all good to go. Simply personalise the look and feel of your campaign as you see fit.


Preview & Test

The next step is to preview and test your campaign. This is so important to do as you can really annoy people when you mess up a campaign and send it out with missing information and or incorrect information.


Start RSS Campaign

Then you’re good to go, start your RSS campaign running and you will never have to worry about manually sending email marketing campaigns again.




This really is just the starting point about what you can do when you start to automate your email marketing campaigns. Take the time to think through what you are doing, why you are doing is and what you are looking to get out of it. Automation can save you so much time when you think strategically about what you are doing.

Introducing CreoPressto

Introducing CreoPressto

We speak with many businesses who simply do not have the budgets to pay for quality websites which is a shame as this ultimately ends up with their websites being built extremely badly, costing a lot of money in the long run and the businesses suffer as a result. Generally speaking, businesses come to us after they have gone through this pain and need the right solutions putting in place, when they have a realistic budget to work with. Digital doesn’t come cheap, until now.

Introducing CreoPressto, the only website builder that gives you full control of your website without you ever needing to get into the technical aspects at all. Whether you are looking for a basic brochure website or a fully-fledged ecommerce website, CreoPressto is capable of growing with you. It’s so easy to use, literally anyone in the office could build a website with CreoPressto.

We challenge you to take a look at how CreoPressto can revolutionise the way you work with your website by empowering your organisation and taking control of your own destiny. The self-build technology allows you to make your website look and feel however you want with no restrictions or limitations in place. If you can imagine it, the CreoPressto platform can work for you.

Never have to worry about the technical aspects in the background, we’ve brought together various industry leading website technologies to create an awesome platform that is capable of powering your entire website with ease and growing with you over time so you don’t need to keep buying a brand new website every few years.

With hundreds of features and functionality to keep you busy, the pain free quick and easy drag and drop visual website builder allows anyone to build a website with ease, with no prior knowledge required. If you can use Microsoft Word, you can build a website with CreoPressto that is safe, secure, flexible and capable of growing with you as an organisation. Here’s just a small handful of the features available with CreoPressto.


Bar Counter Modules


Blurb Modules


Countdown Timer Modules


Google Maps Modules


Social Media Modules


User Account Management Modules


And many many many more options to choose from!



CreoPressto is entirely self-service, allowing you to create whatever you can imagine. Due to this, pricing starts as little as £49.99 + VAT / month which gives you enterprise level functionality on your website without the traditional costs associated with this. Pretty awesome, right? To give you an idea of what is included with this;

  • Web Hosting
  • SSL Certificate
  • WordPress Installation
  • Website Blog
  • Awesome Page Builder
  • Ecommerce
  • Over 30,000 Free Plugins
  • Forum Support
  • Google Analytics
  • Search Engine Optimisation
  • Automatic Security Updates
  • Automatic Backups
  • Automatic Server Updates
  • cPanel Server Access
  • FTP Access
  • 10 GB Storage
  • 5 GB Monthly Bandwidth
  • Forum Support

With packages designed to grow with you over time as your needs expand. The beauty of CreoPressto is that if you need additional support with building your website, this is on hand from the team at Contrado Digital or anyone else you wish to work with.

Introducing Contrado Academy

Introducing Contrado Academy

Such a common rhetoric from virtually every business who is looking to recruit digital talent within their organisation, “We can’t find people with the right skills”. Firstly, to those organisation, make sure your jobs are posted on Tendo Jobs, it’s free to do so and we have lots of active job hunters regularly searching for skills in every sector ranging from retail to highly technical digital roles to C-level roles. Secondly, instead of complaining about not being able to find the right staff, let’s look at the practical steps to growing your own talent.

Quite frankly, the lack of skills talk hasn’t changed in the digital world over the last several years and it’s getting a bit boring to keep listening to if I’m honest. So we thought we could do something about that. Introducing Contrado Academy, the practical hands on courses designed to allow your staff to learn how to ‘do digital’ the right way. With a variety of courses running in locations throughout the UK, we’re able to deliver high quality training courses that teach the practical skills and real-world experience that your employees need to know. Whether you are looking to know the basics or progress through the variety of courses and become a fully-fledged digital expert, we have courses available from beginners to advanced in a variety of areas.

Contrado Academy is not a traditional academic setup, the courses have been created by professionals working in digital day-in-day-out which covers the practical skills and information that is in demand from employers. Traditional education establishments are great, seriously, go to Colleges and Universities when you are looking for the long term investment. The unfortunately reality for people working in digital though is that employers need skills now, they cannot afford to wait for 1-3 years for a new course to be signed off by the various committees involved then a further 3-4 years for students to graduate. The world has moved on by then. Digital apprenticeships are certainly doing something to address these issues, yet not everyone wants to do an apprenticeship, they just want to complete a short course that gives them the skills and information required to do they job they are doing, do it better or develop their skills for the future.

Take a look at the variety of courses on offer and stay tuned for dates when courses are announced very shortly.




Current courses available include;

  • Web Development for Beginners
  • WordPress for Beginners
  • Intermediate WordPress
  • Advanced WordPress
  • HTML for Beginners
  • CSS for Beginners
  • JavaScript for Beginners
  • Linux Web Server Management for Beginners
  • PHP for Beginners
  • Java for Beginners
  • Java Web Applications for Beginners
  • Social Media for Beginners
  • Introduction to Digital Marketing
  • Google Analytics for Beginners
  • Google AdWords for Beginners
  • Email Marketing for Beginners
  • Ecommerce for Beginners
  • Apple iOS Development for Beginners
  • Android Development for Beginners
  • Search Engine Optimisation SEO for Beginners
  • Cyber Security for Beginners

Whether you are looking to train your current staff in the vast array of digital technologies or you are reading this as someone who is looking to enter the world of digital, there are a variety of courses available to suit your needs.

NatWest Phishing Email for Unusual Activity in Account

Probably one of the worst examples we’ve seen for a phishing email recently. Be aware though that these things do still catch people out. When you receive emails like this, always check the email address is from the correct website. Clearly in this case it isn’t. While this information cannot be trusted as this can be easily spoofed, many phishing emails like this one appearing to be from NatWest haven’t even bothered to add in the correct from email address.

Likewise, you will notice that the link they are asking you to click doesn’t go through to a NatWest website. Again, this information can be easily masked so you are best never to click on links in emails which appear to be suspicious. Always make sure that you open your web browser, go to the website directly without clicking on any links in emails to view notifications on your account. If the email was genuine, you will also have a notification within your account with the relevant information on.

Be safe.


The Digital Forum Summary – 7th September 2016

The Digital Forum Summary – 7th September 2016

Great to see everyone at the event. Summary notes for reference.



Hope to see you at the next Digital Forum on 5th October 2016. Book now to avoid disappointment.

You Should Not Blindly Implement What Clients Want

You Should Not Blindly Implement What Clients Want

This blog post is a personal bugbear of mine when it comes to people working in the digital industry and with technology. The scenario generally plays out as follows;


Client: “We’ve seen this really amazing flashy whoosh thing on {insert big brand website here} and we want you to do this on our website“


Client: “I’ve had this amazing idea, hear me out, {insert the craziest wackiest idea you can imagine that is trying to do something non-website related on a website}

Digital Person / Agency: “Sure, we can look to do that. What a great idea.”…. They then scramble off to talk about how they go about doing this. Internal discussions, questions on Stack Overflow or Facebook WordPress groups or other digital groups before rushing into implementing this idea as quickly as possible to please the client.


This is such a destructive attitude to take and one which not only shows your lack of understanding about the digital world but also the lack of confidence the client has in you to recommend the right solutions. In my experience, whenever a client asks us these similar questions on a regular basis we put a halt to their thought process straight away and get to the bottom of what they are actually trying to achieve.

What do they actually want? When a client comes to you with a solution to their idea, they often haven’t shared with you their initial idea in the first place. It is your job as a digital expert to get to the bottom of what they actually want before blindly jumping into delivering a preconceived solution. I can guarantee that if you just blindly implement what the client wants, you will end up in a very sticky situation further down the line which will result in the client blaming you for implementing their ideas which were ultimately flawed. It is your responsibility as a digital expert to help the client turn their ideas into realities by using the best possible solution for their needs.

To name just a few real world situations recently to highlight this point and why you should not just blindly implement what the client wants. Below are several examples when digital people have been asking us advice on how to implement various requirements from their clients and haven’t had the guts to tell the client no;

  • Requirement: Client wants to use WordPress as an intranet (which is certainly possible), and they want to have a directory structure like they see on their computer so it’s easy to find files to use.
  • Why this is a bad idea: WordPress doesn’t work like this. Dropbox and other cloud based document sharing facilities do. Don’t go re-inventing the wheel. Tell the client why their solution isn’t the best setup for their requirements and keep telling them until they understand and agree. Blindly trying to implement this kind of file directory style setup in WordPress is just going to cause problems in the long run.
  • Requirement: Client wants to use this fancy font from Photoshop on their website. So we implemented this as an image for all headers. Now they’ve said they want to translate their website. How do we go about this?
  • Why this is a bad idea: Sorry, things now have to be rebuilt correctly. Images should have never been used for headings as they don’t work very well on mobile devices, aren’t SEO friendly and don’t work from a translations point of view. Not to mention the inherent challenges around which browsers support which fonts on different devices etc. Keep things simple.
  • Requirement: Client wants to use their AOL account to send emails from their WordPress website but the emails keep going into people’s spam folders.
  • Why this is a bad idea: Emails aren’t meant to be used like this, particularly AOL accounts. Seriously, who still has an AOL account? As a business owner you need to be using suitable email technologies and when sending emails from web applications, there are specific technical aspects that need configuring to get this working correctly.


You get the drift. Blindly implementing requests from clients is a fool’s game. If you are working in the digital industry, please, stop doing this. Instead, take a step back whenever a request comes through and start to think strategically about what they are ultimately trying to achieve and what the best solutions truly are.

Every single website is restrained in some way based on the web hosting setup, the technologies in use, the frameworks that are used and lots of other moving parts. You cannot simply implement something that you’ve seen on one website into another website without fully understanding the technical implications of what this means. Don’t go re-inventing the wheel and quite frankly if the idea the client has come up with is hair brained, tell them, it will save you endless problems in the future. Start to recommend the best solutions based on their requirements instead of simply blindly implementing everything they want.

Remember, the client often has no idea about the finer details of the technical and digital world. All they often see is the visual side of things and don’t understand what goes into creating functional, scalable and reliable systems that are capable of growing with them. We get a lot of work coming through to us when people have gone down this route in the past, with clients working with digital people and agencies who have blindly implemented what they wanted, only to then by told by us that everything needs rebuilding. Hey, I can’t complain, this generates a lot of work for us, but let’s be honest, from a client’s perspective they are paying, two, three or four times for things when digital people keep implementing everything they want blindly and wondering why things aren’t working for them.

Managing client projects is actually relatively simple. Assume they know nothing and question everything that they say. Start to really get to the bottom of what they are looking for, then use this information with your knowledge and expertise to recommend suitable solutions. Please, stop blindly implementing what clients want. In the meantime, we’ll happily keep picking up failed projects and getting thing working correctly. It’s what we’re best at.