by Michael Cropper | May 5, 2014 | News |
We’ve been rather busy over these last few months working away in the background getting things in place so we can offer our clients a full range of digital services. As always, our focus is on increasing traffic, sales & enquiries through our clients’ websites with digital marketing activities.
Why we have expanded our services
Before we look at the new services we have on offer, I’d like to explain the rationale behind this change. Since launching only 9 months ago we have spoken with a large number of companies within the East Lancashire area, from start-ups to multi-million pound well established businesses. One thing above all that we keep hearing in the discussions we’re having with businesses is around need for a wide range of high quality digital marketing skills.
Businesses we have spoken to have been struggling to find the right skills and experience to fulfil roles and requirements in a wide range of digital marketing areas. Requests from clients vary hugely and requirements often cover multiple disciplines. This is the reason we have expanded our services to support our current and new clients with a full range of digital services to suit their needs.
New Services
We see digital marketing breaking down into five key areas which are design, build, traffic generation, tracking and optimisation. We are now able to offer our current and future clients a full range of digital marketing services to suit their specific needs. Find out more about each of our key service groups below.
Design
We believe that design feeds into all digital marketing activities from website development, search engine optimisation and email marketing. Design should be an integral part of all digital marketing activities to generate maximum engagement and response from campaigns.
We use creative design through everything we do including creative design, photography, video production, copywriting & content marketing.
Build
We understand the importance of building scalable and stable platforms for your customers. That’s why we work with you to build websites and mobile applications that your customers love. With so many options available for developing websites and mobile applications, we recommend the best solution to suit your needs.
Whether this is a simple WordPress website or a large Magento ecommerce platform to sell your products. Save yourself time and money by working with enterprise level content management systems (CMSs) so you can make the changes to your website with ease by simply logging into the administration area and making the change.
Find out more about our website development and mobile application development services.
Traffic Generation
Traffic generation is essential for all businesses operating in the digital world. An increase in traffic to your website, mobile applications and social channels leads to an increase in sales and revenue. With so many options for generating traffic and sales through your website, we will create a clear strategy for your business to grow.
Find out more about our traffic generation services including search engine optimisation, pay per click advertising, social media strategy and email marketing.
Tracking
Tracking digital marketing campaigns is essential for brands serious about growing their business online. Tracking is at the heart of everything we do to ensure that all campaigns are performing well along with seeing where improvements can be made. We use advanced tracking solutions to provide detailed insight into your business to allow you to focus your marketing budget on areas that are going to provide a return.
Find out more about our tracking services including Google Analytics and call tracking.
Optimisation
Continually improve your website and the user experience for your customers to increase sales and revenue. Find out what your customers really think of your website and identify areas for improvement. Using a mixture of a data driven quantitative methods along with user driven qualitative methods allows you to gain a deeper understanding of your customers.
Find out more about our optimisation services including customer reviews, live chat, user feedback, marketing automation, user testing & conversion rate optimisation.
Training
We also offer training across the range of digital marketing services which are suitable either as a one-2-one intensive training session or as a group based session for your internal marketing teams.
Summary
If your business is looking to increase traffic, sales & enquiries online then get in touch to find out how we can help. To make sure you are working with the right digital agency, we offer a free proposal tailored to your specific needs so you can try us out before you commit to working with us.
by Michael Cropper | May 2, 2014 | SEO |
Wow, wow and wow!! That’s right, we are in the finals for 4 separate categories for the Lancashire wide business awards, The Bibas 2014! This is such an amazing achievement within the short space of 9 months since officially launching.
The Be Inspired Business Awards is the largest business awards in Lancashire designed to showcase leading companies in Lancashire. This year there were over 1232 applications from 576 companies. Lancaster University Management School prepared the judges for the awards who undertook rigorous training. The research project from Lancaster University examined the world’s leading business awards to gain insight into how to judge the best companies. Based on this, they established a set of criteria to evaluate the large amount of applications to create a shortlist of excellent companies.
Dr Ellie Hamilton from Lancaster University Management School said;
“I promise you, if your business makes it to the interview stage, you have done very well indeed.”
The awards are being backed by leading companies including;
Here are the four award categories that we have been shortlisted for.
Creative Business of the Year
Companies shortlisted for the finals of the Creative Business of the Year award category had to show how their creative expertise delivered innovative products and services to their clients. We showcased how we balance both creative and commercial development for projects with clients and the strategies we use to ensure both work in harmony.
We are a creative company and are always looking for new opportunities for our clients. Within the application for this category we had to explain how we nurture creativity within the business and how we achieve excellence as a company by providing solutions to our clients to suit their individual and unique needs. You may have seen earlier in the year, we became an official HootSuite Solutions Partner.
E-Business of the Year
We have been shortlisted in the finals for the E-Commerce Business of the Year. This category was open to businesses that have significantly grown their business or that of a client. This may be achieved through e-commerce, communications and mobile technologies.
As part of the application, we demonstrated how we have used the internet and technology in an innovative way to enhance commercial performance for our clients, and identified opportunities for growth.
Given the pace of change, it is a constant challenge to respond with meaningful actions and strategies for our clients. There have been several major changes within the digital industry that we have had to adapt to stay ahead since launching only 9 months ago.
We are always looking ahead at what the next big thing is going to be and we strongly believe that digital is on the verge of changing everyone’s lives in ways we can’t even imagine. With the rise of superfast broadband throughout the country along with physical computing and wearable devices gaining ground, this really is going to be an interesting time ahead.
New Business of the Year
Another award category we have been shortlisted for is the New Business of the Year award. This award was open to businesses that have been operating for less than 3 years.
We had to explain how we identified key opportunities within the digital and creative sector and innovations we have brought to the market. Since launching in 2013, we have grasped huge opportunities and continue to grow the business further.
Stay tuned for how this start-up company grows over the next few years!
Most Inspiring Business of the Year
Finally, we have also been nominated for the Most Inspiring Business of the Year award. This category wasn’t actually open for applications like the other awards.
Instead, the judges looked at the 1232 applications from all 576 companies and decided that we were a company worthy of the finals and one to watch for the future!
Wish us luck!!
by Michael Cropper | May 2, 2014 | News |
Wow, wow and wow!! That’s right, we are in the finals for 4 separate categories for the Lancashire wide business awards, The Bibas 2014! This is such an amazing achievement within the short space of 9 months since officially launching.
The Be Inspired Business Awards is the largest business awards in Lancashire designed to showcase leading companies in Lancashire. This year there were over 1232 applications from 576 companies. Lancaster University Management School prepared the judges for the awards who undertook rigorous training. The research project from Lancaster University examined the world’s leading business awards to gain insight into how to judge the best companies. Based on this, they established a set of criteria to evaluate the large amount of applications to create a shortlist of excellent companies.
Dr Ellie Hamilton from Lancaster University Management School said;
“I promise you, if your business makes it to the interview stage, you have done very well indeed.”
The awards are being backed by leading companies including;
Here are the four award categories that we have been shortlisted for.
Creative Business of the Year
Companies shortlisted for the finals of the Creative Business of the Year award category had to show how their creative expertise delivered innovative products and services to their clients. We showcased how we balance both creative and commercial development for projects with clients and the strategies we use to ensure both work in harmony.
We are a creative company and are always looking for new opportunities for our clients. Within the application for this category we had to explain how we nurture creativity within the business and how we achieve excellence as a company by providing solutions to our clients to suit their individual and unique needs. You may have seen earlier in the year, we became an official HootSuite Solutions Partner.
E-Business of the Year
We have been shortlisted in the finals for the E-Commerce Business of the Year. This category was open to businesses that have significantly grown their business or that of a client. This may be achieved through e-commerce, communications and mobile technologies.
As part of the application, we demonstrated how we have used the internet and technology in an innovative way to enhance commercial performance for our clients, and identified opportunities for growth.
Given the pace of change, it is a constant challenge to respond with meaningful actions and strategies for our clients. There have been several major changes within the digital industry that we have had to adapt to stay ahead since launching only 9 months ago.
We are always looking ahead at what the next big thing is going to be and we strongly believe that digital is on the verge of changing everyone’s lives in ways we can’t even imagine. With the rise of superfast broadband throughout the country along with physical computing and wearable devices gaining ground, this really is going to be an interesting time ahead.
New Business of the Year
Another award category we have been shortlisted for is the New Business of the Year award. This award was open to businesses that have been operating for less than 3 years.
We had to explain how we identified key opportunities within the digital and creative sector and innovations we have brought to the market. Since launching in 2013, we have grasped huge opportunities and continue to grow the business further.
Stay tuned for how this start-up company grows over the next few years!
Most Inspiring Business of the Year
Finally, we have also been nominated for the Most Inspiring Business of the Year award. This category wasn’t actually open for applications like the other awards.
Instead, the judges looked at the 1232 applications from all 576 companies and decided that we were a company worthy of the finals and one to watch for the future!
Wish us luck!!
by Michael Cropper | Mar 14, 2014 | SEO |
We are really pleased to announce that we have got through to the finals in the Prolific North Awards 2014 within the SEO & PPC Agency category. This has come from achieving outstanding results with our clients, driving huge increases in traffic and sales through their websites.
The Prolific North Awards celebrate excellence, recognise leading companies and reward outstanding campaigns and exceptional talent in the creative and media industries across the North of England. The Search Engine Optimisation & Pay per Click Agency category is for companies who demonstrate consistently high standards of work, have identified and exploited new markets, income streams and opportunities for clients along with demonstrating exceptional search results for Search Engine Optimisation campaigns.
SEO & PPC Agency category
Find out more about the awards and see who we are up against. We’re up against some much larger and well established companies with over 250 members of staff, which is a significant achievement and huge recognition for us within our first year of trading. We have also recently been shortlisted in the finals in the prestigious Lancashire Red Rose Awards.
The judging panel for the Prolific North Awards 2014 include Andy Barke the Industry Head at Google UK, Russ Brady the Group Head of Public Relations at The Co-operative, Leanne Buchan the Culture & Sport City Development Directorate at Leeds City Council, Mark Dickinson the Chairman at Prolific North, Dave Edmundson-Bird the Principle Lecturer for Digital Marketing & Enterprise at MMU Business School, Richard Frediani the Programme Editor at ITN, Jim Hancock a Journalist & Presenter, Dee Marshall the Director of Communications at Welcome to Yorkshire, Neil Roscoe the Communications Officer at Jaguar Land Rover, Sally Sykes the Executive Director for External Affairs & Strategy at the Parliamentary & Health Service Ombudsman plus many more.
by Michael Cropper | Mar 14, 2014 | News |
We are really pleased to announce that we have got through to the finals in the Prolific North Awards 2014 within the SEO & PPC Agency category. This has come from achieving outstanding results with our clients, driving huge increases in traffic and sales through their websites.
The Prolific North Awards celebrate excellence, recognise leading companies and reward outstanding campaigns and exceptional talent in the creative and media industries across the North of England. The Search Engine Optimisation & Pay per Click Agency category is for companies who demonstrate consistently high standards of work, have identified and exploited new markets, income streams and opportunities for clients along with demonstrating exceptional search results for Search Engine Optimisation campaigns.
SEO & PPC Agency category
Find out more about the awards and see who we are up against. We’re up against some much larger and well established companies with over 250 members of staff, which is a significant achievement and huge recognition for us within our first year of trading. We have also recently been shortlisted in the finals in the prestigious Lancashire Red Rose Awards.
The judging panel for the Prolific North Awards 2014 include Andy Barke the Industry Head at Google UK, Russ Brady the Group Head of Public Relations at The Co-operative, Leanne Buchan the Culture & Sport City Development Directorate at Leeds City Council, Mark Dickinson the Chairman at Prolific North, Dave Edmundson-Bird the Principle Lecturer for Digital Marketing & Enterprise at MMU Business School, Richard Frediani the Programme Editor at ITN, Jim Hancock a Journalist & Presenter, Dee Marshall the Director of Communications at Welcome to Yorkshire, Neil Roscoe the Communications Officer at Jaguar Land Rover, Sally Sykes the Executive Director for External Affairs & Strategy at the Parliamentary & Health Service Ombudsman plus many more.
