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A Comprehensive Guide to Social Media ROI

by | May 16, 2017 | Digital Pulse | 0 comments

To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ goals. Social media, like other channels, has to prove its return on investment (ROI).

But beyond proving the impact on your organization, measuring and tracking ROI lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering value.

In this post we’ll give you the tools, tips, and information you need to prove and improve social media ROI.

Table of contents

What is social media ROI?

Why measuring social media ROI is important

How …Read More

Source:: A Comprehensive Guide to Social Media ROI

A New Way to Measure—and Prove—Your ROI from Social With Confidence

by | May 16, 2017 | Digital Pulse | 0 comments

As a social media pro, you know there are a ton of social metrics you can track.

Likes, shares, follower growth… The list is nearly endless.

But the demands on social media to deliver measurable value have increased. Metrics such as likes and shares are no longer enough—especially if you’re trying to justify larger budgets and higher social ad spends.

The metric that has the biggest impact on your business—and your team’s budgets—is the return on your social media investment. The number that proves what you are contributing to your organization’s key goals.

That return on investment is often financial, but not always. If …Read More

Source:: A New Way to Measure—and Prove—Your ROI from Social With Confidence

Delivering on our partnership with SAP

by | May 16, 2017 | Digital Pulse | 0 comments

At Next ‘17, we announced a new partnership with SAP, focused on integrating our industry-leading cloud solutions with SAP enterprise applications. This week we’re at the SAP SAPPHIRE NOW event in Orlando to talk about the significant progress we’ve made over the last two months. We’re collaborating with SAP to create solutions that can help accelerate the digital transformation for enterprises by combining the power of SAP applications like SAP S/4HANA and the cutting-edge innovation available on Google Cloud in the following areas.

SAP on GCP

SAP NetWeaver-based applications are now certified on GCP

We’re announcing the certification …Read More

Source:: Delivering on our partnership with SAP

Delivering on our partnership with SAP

by | May 16, 2017 | Digital Pulse | 0 comments

At Next ‘17, we announced a new partnership with SAP, focused on integrating our industry-leading cloud solutions with SAP enterprise applications. This week we’re at the SAP SAPPHIRE NOW event in Orlando to talk about the significant progress we’ve made over the last two months. We’re collaborating with SAP to create solutions that can help accelerate the digital transformation for enterprises by combining the power of SAP applications like SAP S/4HANA and the cutting-edge innovation available on Google Cloud in the following areas.

SAP on GCP

SAP NetWeaver-based applications are now certified on GCP

We’re announcing the certification …Read More

Source:: Delivering on our partnership with SAP

The grand tour of Italy: traveling through the past and present to define our future

by | May 16, 2017 | Digital Pulse | 0 comments

Italian culture—art, architecture, music and food—have made Italy great in the eyes of the rest of the world. Have you ever wondered how these Italian masterpieces from the past have shaped today’s present, and how they can continue to be a source of inspiration in the future?

Three hundred years ago, Italy’s “Grand Tour” was a journey made mainly by wealthy young people from …Read More

Source:: The grand tour of Italy: traveling through the past and present to define our future

The grand tour of Italy: traveling through the past and present to define our future

by | May 16, 2017 | Digital Pulse | 0 comments

Italian culture—art, architecture, music and food—have made Italy great in the eyes of the rest of the world. Have you ever wondered how these Italian masterpieces from the past have shaped today’s present, and how they can continue to be a source of inspiration in the future?

Three hundred years ago, Italy’s “Grand Tour” was a journey made mainly by wealthy young people from …Read More

Source:: The grand tour of Italy: traveling through the past and present to define our future

Four reasons your company should use the new Team Drives

by | May 15, 2017 | Digital Pulse | 0 comments

1. Team Drives makes onboarding new hires easier.

When onboarding new team members, it can take weeks, and sometimes months, before those employees become productive. This may partly be due to having limited access to training materials and project information. With Team Drives, new members get instant access to the right documents, so the time it takes to ramp up is dramatically decreased and they can dive straight into work.

2. Files stay in Team Drives even if team members leave.

Determining file ownership when an employee leaves can be a major pain point for a lot of companies. Files in …Read More

Source:: Four reasons your company should use the new Team Drives

WordPress Now on HackerOne

by | May 15, 2017 | Digital Pulse | 0 comments

WordPress has grown a lot over the last thirteen years – it now powers more than 28% of the top ten million sites on the web. During this growth, each team has worked hard to continually improve their tools and processes. Today, the WordPress Security Team is happy to announce that WordPress is now officially on HackerOne!

HackerOne is a platform for security researchers to securely and responsibly report vulnerabilities to our team. It provides tools that improve the quality and consistency of communication with reporters, and will reduce the time spent on responding to commonly reported issues. This …Read More

Source:: WordPress Now on HackerOne

7 new columns for QS components are now available in keyword reporting

There are two important things to know about these columns:

  1. They reflect the last known score for the date range you selected. Note that historical data won’t be available for dates earlier than January 22, 2016.
  2. If you apply the “Day” segment to your Keyword reports, these columns will show …Read More

    Source:: Gain deeper insights with improved Quality Score reporting