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To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ goals. Social media, like other channels, has to prove its return on investment (ROI).

But beyond proving the impact on your organization, measuring and tracking ROI lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering value.

In this post we’ll give you the tools, tips, and information you need to prove and improve social media ROI.

Table of contents

What is social media ROI?

Why measuring social media ROI is important

How …Read More

Source:: A Comprehensive Guide to Social Media ROI

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.