Select Page

As a social media pro, you know there are a ton of social metrics you can track.

Likes, shares, follower growth… The list is nearly endless.

But the demands on social media to deliver measurable value have increased. Metrics such as likes and shares are no longer enough—especially if you’re trying to justify larger budgets and higher social ad spends.

The metric that has the biggest impact on your business—and your team’s budgets—is the return on your social media investment. The number that proves what you are contributing to your organization’s key goals.

That return on investment is often financial, but not always. If …Read More

Source:: A New Way to Measure—and Prove—Your ROI from Social With Confidence

The following two tabs change content below.

Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus. He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.