The 2017 #Promote Innovation Challenge is officially underway.
Twitter collaborates with a diverse ecosystem of businesses to serve our global marketers. #Promote is our way of recognizing some of the most exciting technology and service solutions in the industry.
Every day, participants of online communities form and share their opinions, experiences, advice and social support, most of which is expressed freely and without much constraint. These online discussions are often a key resource of information for many important topics, such as parenting, fitness, travel and more. However, these discussions also are intermixed with a clutter of disagreements, humor, flame wars and trolling, requiring readers to filter the content before getting the information they are looking for. And while the field of
Source:: Coarse Discourse: A Dataset for Understanding Online Discussions
However, we have heard feedback from Google Analytics customers around challenges in understanding the full customer journey due to site visitors being identified inconsistently across AMP and non-AMP pages. So we’re announcing today that we are rolling out an enhancement that will …Read More
Source:: Google Analytics is Enhancing Support for AMP
During our regular reviews to ensure the accuracy of our systems, we recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app.
The bug affected billing only for the following conditions: for the video carousel ad unit; when the advertiser chose to bid on link clicks; and only for people who were on smartphone web browsers. In these cases, instead of being billed only for link clicks (clicks to an advertiser’s …Read More
Small businesses are the backbone of our local economy, and they make our communities special. Businesses are revitalizing their towns, creating jobs, and shaping their communities—one customer and employee at a time.
We wanted to better understand the web’s role in helping small businesses grow in today’s economy, so we recently commissioned new research with Deloitte. The study found that the use of digital tools (such as websites, analytics and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster and creating jobs.
Digital tools help small businesses …Read More
Source:: Four ways the web supports small business growth—new research from Deloitte
Small businesses are the backbone of our local economy, and they make our communities special. Businesses are revitalizing their towns, creating jobs, and shaping their communities—one customer and employee at a time.
We wanted to better understand the web’s role in helping small businesses grow in today’s economy, so we recently commissioned new research with Deloitte. The study found that the use of digital tools (such as websites, analytics and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster and creating jobs.
Digital tools help small businesses …Read More
Source:: Four ways the web supports small business growth—new research from Deloitte
Scams on social media skyrocketed by 150 percent across Facebook, Twitter, Instagram, and LinkedIn in 2016. And the number is likely to continue climbing as more cyber crooks see social as a fruitful target.
So, what are businesses to do? Pull away from social altogether? Well, no.
For most brands today, social media is critical to their marketing and customer service success. To pull away would mean risking important stakeholder engagement and market opportunity.
Instead, brands must ensure they’re educated about the risks and take steps to protect themselves.
In this post we’ll look at five of the most common social media …Read More
Source:: 5 Social Media Security Risks and How to Avoid Them
What’s coming next in technology will shape our future. And because we can’t predict what challenges the future will bring, we need to cultivate a new generation of problem-solvers, storytellers, and creative minds to tackle our next problems at scale. It’s not just about coding and programming computers, it’s about helping students learn skills they’ll need to approach problems in a fundamentally different way across every discipline from business to engineering to the arts.
Today, we hosted our fourth annual I/O Youth, part of a longstanding effort to get more students excited about where technology can take …Read More
Source:: Inspiring the creative problem-solvers of the future
What’s coming next in technology will shape our future. And because we can’t predict what challenges the future will bring, we need to cultivate a new generation of problem-solvers, storytellers, and creative minds to tackle our next problems at scale. It’s not just about coding and programming computers, it’s about helping students learn skills they’ll need to approach problems in a fundamentally different way across every discipline from business to engineering to the arts.
Today, we hosted our fourth annual I/O Youth, part of a longstanding effort to get more students excited about where technology can take …Read More
Source:: Inspiring the creative problem-solvers of the future
To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ goals. Social media, like other channels, has to prove its return on investment (ROI).
But beyond proving the impact on your organization, measuring and tracking ROI lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering value.
In this post we’ll give you the tools, tips, and information you need to prove and improve social media ROI.