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During our regular reviews to ensure the accuracy of our systems, we recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app.

The bug affected billing only for the following conditions: for the video carousel ad unit; when the advertiser chose to bid on link clicks; and only for people who were on smartphone web browsers. In these cases, instead of being billed only for link clicks (clicks to an advertiser’s …Read More

Source:: Video Carousel Ads on Smartphone Mobile Web

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.