by Michael Cropper | Mar 24, 2015 | Developer |
We recently migrated over to a UK leading web hosting infrastructure which involved migrating a large number of websites from one web server to another, and we did this with zero downtime. Which meant that the business websites involved never suffered from lost traffic, sales or enquiries. This is not as straight forward as it sounds on the face of things and requires planning and careful implementation to ensure all data, databases, files, settings, configurations and more are transferred with ease. As this is a common problem for people I thought it would be good to document the steps we took which served us well. Depending on the server technology you are moving from and to will depend on how simple (or difficult) this will be for you to implement. These guidelines are generic so you should be able to take what you need from these and see how this fits in with your technology.

DNS Records
Depending on where your DNS records are setup, if you are using your current DNS records, if you are using new DNS records or something else – will fully depend on if this is relevant for you.
If your current name servers are set to your old hosting provider such as ns1.your-web-host.com and ns2.your-web-host.com then this makes life a little simpler for you. When the time is right, you can simply point your domain names at the new web server by changing the name servers to ns1.your-new-web-host.com and ns2.your-new-web-host.com. That said, many people prefer branded name servers, such as the ones we run for ns3.contradodigital.com and ns4.contradodigital.com. This causes a few more challenges when migrating branded name servers.
If you are wanting to migrate branded name servers then you need to set up an interim stage. For us, our old branded name servers were set up as ns1.contradodigital.com and ns2.contradodigital.com which pointed to the old DNS server (a specific IP address) which then handled the traffic to websites with these name servers and pointed this traffic to the correct web server. If we were to simply migrate the DNS server IP address for ns1.contradodigital.com and ns2.contradodigital.com over to the new DNS server, this would take time to propagate, up to 48 hours which could cause inconsistent behaviour for users accessing websites listed.
Instead, by setting up new name servers which point to the new DNS server we can have ns3.contradodigital.com and ns4.contradodigital.com which can then propagate throughout the Domain Name System until we are ready to officially migrate the websites over. Once we are confident that the new name servers have propagated (see http://dnswatch.info to check) we can then begin the migration.
Beyond this, if you have any A, TXT, MX records or other that are configured on your old server, then make sure these are migrated too.
Transfer Data
Getting all of your data, files, databases, settings and more from your old web server over to your new website can be a challenge. Thankfully for us, we use a leading web server management system, cPanel which comes with a handy little transfer tool. This allows the old and new servers to talk to each other and automatically migrate everything over. This setup does require that you have SSH Root access to both servers, which you may or may not have depending on the old technology you are using.
If you are migrating between different web server control panels then this is going to be a much more manual process and often requires a detailed checklist to make sure you have transferred everything correctly and it has been implemented correctly on your new system.
It is important to reiterate this, but make sure you have transferred absolutely everything on your web server. To give you an idea this could include; files, redirects, email forwarders, distribution groups, emails, databases, FTP accounts, user logins, server logs (if needed) and more. Depending on how much of the functionality you use on your old and new webserver will depend on the areas that you need to check over. Always by over cautious to make sure you have checked everything since if you miss anything then you are unlikely to be able to recover this once you have cancelled the subscription on your old web server.
Website Migration
Once you have successfully migrated all of your data, it’s time to start migrating your websites to run from the new server and get rid of the old server. To start things off, start with a non-descript website if possible to make sure that the process has worked for your individual settings. The details above are specific to what we did and may or may not work for you. The final step is to switch your name servers so your domain names will be looking at your new web server instead of your old one.
Once you have updated the name servers for the test domain, then you can check that everything is working correctly before migrating the remaining domains on the system. This process will allow you to migrate your web servers seamlessly with zero downtime. This is a little more challenging for large scale ecommerce websites due to data continuity related to transactional data, but this is a little outside the scope of this blog post as this again depends on the technology being used related to the ecommerce setup.
Nuances
A few other points to note about web server migration is that you can trip up if you are migrating to servers with different versions of software running (PHP for example), different file systems, different operating systems, different access rights and more. When upgrading your web server, you are likely moving away from technology that isn’t suitable for your needs anymore or is limiting in some way. This causes a few problems naturally which may need to be overcome. You may also have some specific technology, non-standard and inaccessible server settings configured on your old server which can easily be missed during the migration. To avoid tripping up on some of these issues, it is always recommended to speak with your current web host to understand the full technical setup and software that is installed to make sure you have everything installed on the new server that is needed to support the websites and web applications that you are running.
Summary
The information outlined worked for us. It may not work for you. Understand the technology you are working with, in terms of what you are moving from and what you are moving to. If you are in any doubt, get in touch and we can help you with this process. Working with industry leading web hosting solutions means that we have a lot of experience working with great solutions, and also very poor solutions that people are migrating away from.
by Michael Cropper | Mar 23, 2015 | SEO |
Deadline: 21st April 2015
What: Google will prioritise websites accessible on mobile devices in the search results and demote websites that aren’t
Source: http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

We are not far off now when it comes to a significant changes that is coming up on Google. Over recent years we have been recommending responsive websites which are accessible on all devices (mobile, tablet and desktop) which is why all our websites are responsive and built with a mobile first approach to suit the needs of the ‘always-on’ customer. While current website design clients have had mobile websites delivered, there are many websites and business owners who simply aren’t ready for this change and could face penalties from Google by not keeping up with the market.
As of 21st April 2015, Google will be increasing the importance of mobile friendly websites when ranking websites in the search results. This is a global change and Google is stating that this is going to have a significant impact in the search results. Is your website ready for this change? If you are unsure, then the first thing you need to do is visit these pages;
Once you have tested several pages on your website, then you will have a better idea about how mobile friendly your website actually is. Unless you have recently implemented a responsive website, then the likely chances are that you aren’t ready and you need to look at reskinning your website so that it is responsive. Depending on the technology you are using will depend on how easy or difficult this process actually is.
There are many differences when it comes to mobile websites and many nuances related to search engine optimisation which can impact the success (or failure) rate of the project. Simply having a website that works on multiple devices often isn’t enough and can actually harm the traffic to your website if you get this wrong.
You will be glad to know that we have been through this process many times before so understand the pitfalls, technical challenges and important areas to focus on. If you are serious about your business online, then it is essential that your website is updated before this time to avoid losing traffic and ultimately sales through your website.
Would you like to find out more about how this change impacts your website? Then get in touch and we will happily review your website to see what changes need to be made before this deadline. Make sure your website is suitable for the current and future needs of your customers to avoid losing sales.
by Michael Cropper | Mar 23, 2015 | SEO |
Deadline: 21st April 2015
What: Google will prioritise websites accessible on mobile devices in the search results and demote websites that aren’t
Source: http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

We are not far off now when it comes to a significant changes that is coming up on Google. Over recent years we have been recommending responsive websites which are accessible on all devices (mobile, tablet and desktop) which is why all our websites are responsive and built with a mobile first approach to suit the needs of the ‘always-on’ customer. While current website design clients have had mobile websites delivered, there are many websites and business owners who simply aren’t ready for this change and could face penalties from Google by not keeping up with the market.
As of 21st April 2015, Google will be increasing the importance of mobile friendly websites when ranking websites in the search results. This is a global change and Google is stating that this is going to have a significant impact in the search results. Is your website ready for this change? If you are unsure, then the first thing you need to do is visit these pages;
Once you have tested several pages on your website, then you will have a better idea about how mobile friendly your website actually is. Unless you have recently implemented a responsive website, then the likely chances are that you aren’t ready and you need to look at reskinning your website so that it is responsive. Depending on the technology you are using will depend on how easy or difficult this process actually is.
There are many differences when it comes to mobile websites and many nuances related to search engine optimisation which can impact the success (or failure) rate of the project. Simply having a website that works on multiple devices often isn’t enough and can actually harm the traffic to your website if you get this wrong.
You will be glad to know that we have been through this process many times before so understand the pitfalls, technical challenges and important areas to focus on. If you are serious about your business online, then it is essential that your website is updated before this time to avoid losing traffic and ultimately sales through your website.
Would you like to find out more about how this change impacts your website? Then get in touch and we will happily review your website to see what changes need to be made before this deadline. Make sure your website is suitable for the current and future needs of your customers to avoid losing sales.
by Michael Cropper | Mar 23, 2015 | SEO |
Following on from our success last year we have continued this theme into the New Year as we have been shortlisted in the finals for the prestigious Hive Business Awards in Blackburn with Darwen in the following categories;
- Creative Agency Award
- International Achievement Award
- Young Entrepreneur Award

The Hive Business Awards have been designed to celebrate the success of businesses based in Blackburn with Darwen. Blackburn and Darwen have a fantastic history and is still home to world leading brands such as Graham & Brown and Crown Paints, so it is fantastic to celebrate achievement from local ambitious companies.
Within the awards we have been shortlisted for (full finalists here) we are in the run up alongside leading Blackburn companies employing in access 300 staff and operating on a global scale. For a small business less than 2 years old, this is a fantastic achievement for us and really celebrates the work that we do and the ambitions we have as a business.
All of this is following on from our recent success in the Red Rose Awards, The Bibas, the Prolific North Awards and the Chartered Institute of Marketing Northern Awards.
We are always looking to work with ambitious and forward thinking companies. If this sounds like you, then get in touch and lets have a coffee.
by Michael Cropper | Mar 23, 2015 | News |
Following on from our success last year we have continued this theme into the New Year as we have been shortlisted in the finals for the prestigious Hive Business Awards in Blackburn with Darwen in the following categories;
- Creative Agency Award
- International Achievement Award
- Young Entrepreneur Award

The Hive Business Awards have been designed to celebrate the success of businesses based in Blackburn with Darwen. Blackburn and Darwen have a fantastic history and is still home to world leading brands such as Graham & Brown and Crown Paints, so it is fantastic to celebrate achievement from local ambitious companies.
Within the awards we have been shortlisted for (full finalists here) we are in the run up alongside leading Blackburn companies employing in access 300 staff and operating on a global scale. For a small business less than 2 years old, this is a fantastic achievement for us and really celebrates the work that we do and the ambitions we have as a business.
All of this is following on from our recent success in the Red Rose Awards, The Bibas, the Prolific North Awards and the Chartered Institute of Marketing Northern Awards.
We are always looking to work with ambitious and forward thinking companies. If this sounds like you, then get in touch and lets have a coffee.