by Michael Cropper | May 16, 2017 | Digital Pulse |
During our regular reviews to ensure the accuracy of our systems, we recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app.
The bug affected billing only for the following conditions: for the video carousel ad unit; when the advertiser chose to bid on link clicks; and only for people who were on smartphone web browsers. In these cases, instead of being billed only for link clicks (clicks to an advertiser’s
Source:: Video Carousel Ads on Smartphone Mobile Web
by Michael Cropper | May 16, 2017 | Digital Pulse |
Scams on social media skyrocketed by 150 percent across Facebook, Twitter, Instagram, and LinkedIn in 2016. And the number is likely to continue climbing as more cyber crooks see social as a fruitful target.
So, what are businesses to do? Pull away from social altogether? Well, no.
For most brands today, social media is critical to their marketing and customer service success. To pull away would mean risking important stakeholder engagement and market opportunity.
Instead, brands must ensure they’re educated about the risks and take steps to protect themselves.
In this post we’ll look at five of the most common social media
Source:: 5 Social Media Security Risks and How to Avoid Them
by Michael Cropper | May 16, 2017 | Digital Pulse |
What’s coming next in technology will shape our future. And because we can’t predict what challenges the future will bring, we need to cultivate a new generation of problem-solvers, storytellers, and creative minds to tackle our next problems at scale. It’s not just about coding and programming computers, it’s about helping students learn skills they’ll need to approach problems in a fundamentally different way across every discipline from business to engineering to the arts.
Today, we hosted our fourth annual I/O Youth, part of a longstanding effort to get more students excited about where technology can take
Source:: Inspiring the creative problem-solvers of the future
by Michael Cropper | May 16, 2017 | Digital Pulse |
What’s coming next in technology will shape our future. And because we can’t predict what challenges the future will bring, we need to cultivate a new generation of problem-solvers, storytellers, and creative minds to tackle our next problems at scale. It’s not just about coding and programming computers, it’s about helping students learn skills they’ll need to approach problems in a fundamentally different way across every discipline from business to engineering to the arts.
Today, we hosted our fourth annual I/O Youth, part of a longstanding effort to get more students excited about where technology can take
Source:: Inspiring the creative problem-solvers of the future
by Michael Cropper | May 16, 2017 | Digital Pulse |
To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ goals. Social media, like other channels, has to prove its return on investment (ROI).
But beyond proving the impact on your organization, measuring and tracking ROI lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering value.
In this post we’ll give you the tools, tips, and information you need to prove and improve social media ROI.
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