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Inspiring the creative problem-solvers of the future

What’s coming next in technology will shape our future. And because we can’t predict what challenges the future will bring, we need to cultivate a new generation of problem-solvers, storytellers, and creative minds to tackle our next problems at scale. It’s not just about coding and programming computers, it’s about helping students learn skills they’ll need to approach problems in a fundamentally different way across every discipline from business to engineering to the arts.

Today, we hosted our fourth annual I/O Youth, part of a longstanding effort to get more students excited about where technology can take …Read More

Source:: Inspiring the creative problem-solvers of the future

A Comprehensive Guide to Social Media ROI

To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ goals. Social media, like other channels, has to prove its return on investment (ROI).

But beyond proving the impact on your organization, measuring and tracking ROI lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering value.

In this post we’ll give you the tools, tips, and information you need to prove and improve social media ROI.

Table of contents

What is social media ROI?

Why measuring social media ROI is important

How …Read More

Source:: A Comprehensive Guide to Social Media ROI

A New Way to Measure—and Prove—Your ROI from Social With Confidence

As a social media pro, you know there are a ton of social metrics you can track.

Likes, shares, follower growth… The list is nearly endless.

But the demands on social media to deliver measurable value have increased. Metrics such as likes and shares are no longer enough—especially if you’re trying to justify larger budgets and higher social ad spends.

The metric that has the biggest impact on your business—and your team’s budgets—is the return on your social media investment. The number that proves what you are contributing to your organization’s key goals.

That return on investment is often financial, but not always. If …Read More

Source:: A New Way to Measure—and Prove—Your ROI from Social With Confidence

Delivering on our partnership with SAP

At Next ‘17, we announced a new partnership with SAP, focused on integrating our industry-leading cloud solutions with SAP enterprise applications. This week we’re at the SAP SAPPHIRE NOW event in Orlando to talk about the significant progress we’ve made over the last two months. We’re collaborating with SAP to create solutions that can help accelerate the digital transformation for enterprises by combining the power of SAP applications like SAP S/4HANA and the cutting-edge innovation available on Google Cloud in the following areas.

SAP on GCP

SAP NetWeaver-based applications are now certified on GCP

We’re announcing the certification …Read More

Source:: Delivering on our partnership with SAP

Delivering on our partnership with SAP

At Next ‘17, we announced a new partnership with SAP, focused on integrating our industry-leading cloud solutions with SAP enterprise applications. This week we’re at the SAP SAPPHIRE NOW event in Orlando to talk about the significant progress we’ve made over the last two months. We’re collaborating with SAP to create solutions that can help accelerate the digital transformation for enterprises by combining the power of SAP applications like SAP S/4HANA and the cutting-edge innovation available on Google Cloud in the following areas.

SAP on GCP

SAP NetWeaver-based applications are now certified on GCP

We’re announcing the certification …Read More

Source:: Delivering on our partnership with SAP