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The High Five: It’s a Beautiful Day to romp around

Take a romp through this week’s search trends, from talented Dutch royalty to blockbuster news from D.C.

 A deluge of news from D.C.

After a week of non-stop news out of Washington, searchers are turning to Google to ask questions like “What did Trump tell Russia?” Many wanted to learn about the appointment of special prosecutor Robert Mueller, from his age and salary to “Which senators called for a special prosecutor?” Other searches asked how information is classified and whether the President is allowed to share classified information. And finally, many were curious to know what all this means …Read More

Source:: The High Five: It’s a Beautiful Day to romp around

Build with G Suite

Today wraps our annual Google I/O conference. Thousands of developers from around the world gathered to learn about our latest developer products and share best practices, including how to build next-gen business applications using G Suite. In case you need it, here’s a list of the various developer tools you can use to customize app your G Suite experience at your organization.

1. Build and deploy custom apps using App Maker 

App Maker is a low-code, application development tool in G Suite that helps developers quickly build and deploy custom apps securely. It comes with built-in templates, a drag-and-drop …Read More

Source:: Build with G Suite

Measuring the Unmeasurable and the Future of Social Data

Will McInnes, the CMO of Brandwatch, shared insights at Connect via Hootsuite on how social intelligence can be used to capture potential customers early in the buyer journey.

Afterward, we sat down with him to learn more about social listening, measurement, and the impact social can have on marketing strategy.

Q&A with the CMO of Brandwatch

When it comes to social data, are vanity metrics truly dead? What kinds of things should organizations be tracking and measuring now?

It’s not that vanity metrics are dead, it’s that they are the “what” and now marketers are thinking hard about the “so what?” and the “now what?”

Social media …Read More

Source:: Measuring the Unmeasurable and the Future of Social Data