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Measuring the Unmeasurable and the Future of Social Data

by | May 19, 2017 | Digital Pulse | 0 comments

Will McInnes, the CMO of Brandwatch, shared insights at Connect via Hootsuite on how social intelligence can be used to capture potential customers early in the buyer journey.

Afterward, we sat down with him to learn more about social listening, measurement, and the impact social can have on marketing strategy.

Q&A with the CMO of Brandwatch

When it comes to social data, are vanity metrics truly dead? What kinds of things should organizations be tracking and measuring now?

It’s not that vanity metrics are dead, it’s that they are the “what” and now marketers are thinking hard about the “so what?” and the “now what?”

Social media …Read More

Source:: Measuring the Unmeasurable and the Future of Social Data

What’s next for Google payment and loyalty experiences

by | May 18, 2017 | Digital Pulse | 0 comments

Thousands of apps and millions of stores accept Android Pay, a simpler and more secure mobile payment experience. Android Pay is now available in 10 markets, with more coming soon, including Brazil, Canada, Russia, Spain and Taiwan. And in addition to our already announced Visa and Mastercard partnerships, we’ll soon enable a streamlined mobile checkout experience for PayPal users.

The newest ways to pay with Google

Yesterday, we announced the Google Payment API, which lets people pay in app or online with any verified credit or debit card saved to their Google Account, via products like Google …Read More

Source:: What’s next for Google payment and loyalty experiences

What’s next for Google payment and loyalty experiences

by | May 18, 2017 | Digital Pulse | 0 comments

Thousands of apps and millions of stores accept Android Pay, a simpler and more secure mobile payment experience. Android Pay is now available in 10 markets, with more coming soon, including Brazil, Canada, Russia, Spain and Taiwan. And in addition to our already announced Visa and Mastercard partnerships, we’ll soon enable a streamlined mobile checkout experience for PayPal users.

The newest ways to pay with Google

Yesterday, we announced the Google Payment API, which lets people pay in app or online with any verified credit or debit card saved to their Google Account, via products like Google …Read More

Source:: What’s next for Google payment and loyalty experiences

Firebase Analytics Gets New Features and a Familiar New Name

by | May 17, 2017 | Digital Pulse | 0 comments

Can it be just a year since we announced the expansion of Firebase to become Google’s integrated app developer platform at I/O 2016? That Firebase launch came complete with brand new app analytics reporting and features, developed in conjunction with the Google Analytics team.

Now, at I/O 2017, we’re delighted to announce some exciting new features and integrations that will help take our app analytics to the next level. But first, we’d like to highlight a bit of housekeeping. As of today, we are retiring the name Firebase Analytics. Going forward, all app analytics reports …Read More

Source:: Firebase Analytics Gets New Features and a Familiar New Name