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Will McInnes, the CMO of Brandwatch, shared insights at Connect via Hootsuite on how social intelligence can be used to capture potential customers early in the buyer journey.

Afterward, we sat down with him to learn more about social listening, measurement, and the impact social can have on marketing strategy.

Q&A with the CMO of Brandwatch

When it comes to social data, are vanity metrics truly dead? What kinds of things should organizations be tracking and measuring now?

It’s not that vanity metrics are dead, it’s that they are the “what” and now marketers are thinking hard about the “so what?” and the “now what?”

Social media …Read More

Source:: Measuring the Unmeasurable and the Future of Social Data

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.