Small businesses are the backbone of our local economy, and they make our communities special. Businesses are revitalizing their towns, creating jobs, and shaping their communities—one customer and employee at a time.
We wanted to better understand the web’s role in helping small businesses grow in today’s economy, so we recently commissioned new research with Deloitte. The study found that the use of digital tools (such as websites, analytics and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster and creating jobs.
Reaching more customers
Digital tools help small businesses
Source:: Four ways the web supports small business growth—new research from Deloitte
by Michael Cropper | May 16, 2017 | Digital Pulse |
Scams on social media skyrocketed by 150 percent across Facebook, Twitter, Instagram, and LinkedIn in 2016. And the number is likely to continue climbing as more cyber crooks see social as a fruitful target.
So, what are businesses to do? Pull away from social altogether? Well, no.
For most brands today, social media is critical to their marketing and customer service success. To pull away would mean risking important stakeholder engagement and market opportunity.
Instead, brands must ensure they’re educated about the risks and take steps to protect themselves.
In this post we’ll look at five of the most common social media
Source:: 5 Social Media Security Risks and How to Avoid Them
by Michael Cropper | May 16, 2017 | Digital Pulse |
What’s coming next in technology will shape our future. And because we can’t predict what challenges the future will bring, we need to cultivate a new generation of problem-solvers, storytellers, and creative minds to tackle our next problems at scale. It’s not just about coding and programming computers, it’s about helping students learn skills they’ll need to approach problems in a fundamentally different way across every discipline from business to engineering to the arts.
Today, we hosted our fourth annual I/O Youth, part of a longstanding effort to get more students excited about where technology can take
Source:: Inspiring the creative problem-solvers of the future
by Michael Cropper | May 16, 2017 | Digital Pulse |
What’s coming next in technology will shape our future. And because we can’t predict what challenges the future will bring, we need to cultivate a new generation of problem-solvers, storytellers, and creative minds to tackle our next problems at scale. It’s not just about coding and programming computers, it’s about helping students learn skills they’ll need to approach problems in a fundamentally different way across every discipline from business to engineering to the arts.
