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Introducing Searching for Syria, a project made in partnership with UNHCR

It was six years ago in March that the Syrian civil war began, and since then more than five million people have been forced to leave their homes, their possessions, their families, and their education to seek shelter throughout the Middle East, Europe, and around the world. The scale of the crisis is hard for most of us to fathom, and the experiences of the refugee population can often feel too remote for most of us to understand.

Since 2015, we’ve tried to do our part to help. Google.org has invested more than $20 million in grants …Read More

Source:: Introducing Searching for Syria, a project made in partnership with UNHCR

The High Five: It’s a Beautiful Day to romp around

Take a romp through this week’s search trends, from talented Dutch royalty to blockbuster news from D.C.

 A deluge of news from D.C.

After a week of non-stop news out of Washington, searchers are turning to Google to ask questions like “What did Trump tell Russia?” Many wanted to learn about the appointment of special prosecutor Robert Mueller, from his age and salary to “Which senators called for a special prosecutor?” Other searches asked how information is classified and whether the President is allowed to share classified information. And finally, many were curious to know what all this means …Read More

Source:: The High Five: It’s a Beautiful Day to romp around

Build with G Suite

Today wraps our annual Google I/O conference. Thousands of developers from around the world gathered to learn about our latest developer products and share best practices, including how to build next-gen business applications using G Suite. In case you need it, here’s a list of the various developer tools you can use to customize app your G Suite experience at your organization.

1. Build and deploy custom apps using App Maker 

App Maker is a low-code, application development tool in G Suite that helps developers quickly build and deploy custom apps securely. It comes with built-in templates, a drag-and-drop …Read More

Source:: Build with G Suite

Measuring the Unmeasurable and the Future of Social Data

Will McInnes, the CMO of Brandwatch, shared insights at Connect via Hootsuite on how social intelligence can be used to capture potential customers early in the buyer journey.

Afterward, we sat down with him to learn more about social listening, measurement, and the impact social can have on marketing strategy.

Q&A with the CMO of Brandwatch

When it comes to social data, are vanity metrics truly dead? What kinds of things should organizations be tracking and measuring now?

It’s not that vanity metrics are dead, it’s that they are the “what” and now marketers are thinking hard about the “so what?” and the “now what?”

Social media …Read More

Source:: Measuring the Unmeasurable and the Future of Social Data

What’s next for Google payment and loyalty experiences

Thousands of apps and millions of stores accept Android Pay, a simpler and more secure mobile payment experience. Android Pay is now available in 10 markets, with more coming soon, including Brazil, Canada, Russia, Spain and Taiwan. And in addition to our already announced Visa and Mastercard partnerships, we’ll soon enable a streamlined mobile checkout experience for PayPal users.

The newest ways to pay with Google

Yesterday, we announced the Google Payment API, which lets people pay in app or online with any verified credit or debit card saved to their Google Account, via products like Google …Read More

Source:: What’s next for Google payment and loyalty experiences

What’s next for Google payment and loyalty experiences

Thousands of apps and millions of stores accept Android Pay, a simpler and more secure mobile payment experience. Android Pay is now available in 10 markets, with more coming soon, including Brazil, Canada, Russia, Spain and Taiwan. And in addition to our already announced Visa and Mastercard partnerships, we’ll soon enable a streamlined mobile checkout experience for PayPal users.

The newest ways to pay with Google

Yesterday, we announced the Google Payment API, which lets people pay in app or online with any verified credit or debit card saved to their Google Account, via products like Google …Read More

Source:: What’s next for Google payment and loyalty experiences

Firebase Analytics Gets New Features and a Familiar New Name

Can it be just a year since we announced the expansion of Firebase to become Google’s integrated app developer platform at I/O 2016? That Firebase launch came complete with brand new app analytics reporting and features, developed in conjunction with the Google Analytics team.

Now, at I/O 2017, we’re delighted to announce some exciting new features and integrations that will help take our app analytics to the next level. But first, we’d like to highlight a bit of housekeeping. As of today, we are retiring the name Firebase Analytics. Going forward, all app analytics reports …Read More

Source:: Firebase Analytics Gets New Features and a Familiar New Name

Google I/O: New Ways to Put Customers at the Center of Your Apps and Payments

I/O is a magical time at Google. Every year, thousands of developers gather in Google’s backyard to share new product ideas and learn about our latest innovations in computing.

We’re meeting at an exciting time for the developer community. It’s a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate with friends and family. Your product needs to stand out. You need tools to help your business grow. And you need to make sure your users are happy.

We think we can help.
<br …Read More

Source:: Google I/O: New Ways to Put Customers at the Center of Your Apps and Payments