Video in Stereo: How Planning Facebook and TV Together Produced Greater Sales Returns
Video in Stereo: How Planning Facebook and TV Together Produced Greater Sales Returns
May 31st, 2017
Facebook commissioned Kantar to help us understand the synergistic effect between TV and Facebook on campaigns in the UK.
Introduction
There was a time when measuring the efficacy of advertising was seemingly straight-forward. Print media, which was mainly newspapers and journals, and often regional rather than nationwide, drove the industry. ‘Measurement’ was pre- and post-testing and paired market tests, and the analysis was reasonably simple, covering just the one medium. This stayed broadly stable until the mid-1800s, and since then the fragmentation of media and introduction of …Read More
Source:: Video in Stereo: How Planning Facebook and TV Together Produced Greater Sales Returns
9 Instagram Mistakes Social Media Managers Should Avoid
With over 700 million users, it’s not surprising that Instagram is a core part of most social media strategies. To keep the momentum going, brands have to make sure they’re not ruining it for their audience by making careless blunders or missing the mark.
If you’re perplexed by the idea of filters, hashtags, captions, and followers—or are simply looking for ways to boost your presence—the following list of common Instagram mistakes can help your efforts reach their full potential.
9 Instagram mistakes social media managers should avoid
1. Buying followers
Good businesses are working hard to build a robust Instagram presence, and …Read More
Source:: 9 Instagram Mistakes Social Media Managers Should Avoid
Searching for art just got better. Where will you start?
While some are drawn to the strong brushstrokes of Van Gogh’s The Starry Night, others prefer gazing at the gilded glory of Klimt’s The Kiss, but one thing is certain: people love art. In fact, each month, there are more than 500 million art-related searches on Google. Now whether you’re a casual fan or a true culture vulture, Google can help you become an art expert. Starting today, when you search for art-related things, you’ll have access to more relevant results and the ability to dive deeper into topics of interest. We’ve also added a new …Read More
Source:: Searching for art just got better. Where will you start?
Searching for art just got better. Where will you start?
While some are drawn to the strong brushstrokes of Van Gogh’s The Starry Night, others prefer gazing at the gilded glory of Klimt’s The Kiss, but one thing is certain: people love art. In fact, each month, there are more than 500 million art-related searches on Google. Now whether you’re a casual fan or a true culture vulture, Google can help you become an art expert. Starting today, when you search for art-related things, you’ll have access to more relevant results and the ability to dive deeper into topics of interest. We’ve also added a new …Read More
Source:: Searching for art just got better. Where will you start?
Searching for art just got better. Where will you start?
While some are drawn to the strong brushstrokes of Van Gogh’s The Starry Night, others prefer gazing at the gilded glory of Klimt’s The Kiss, but one thing is certain: people love art. In fact, each month, there are more than 500 million art-related searches on Google. Now whether you’re a casual fan or a true culture vulture, Google can help you become an art expert. Starting today, when you search for art-related things, you’ll have access to more relevant results and the ability to dive deeper into topics of interest. We’ve also added a new …Read More
Source:: Searching for art just got better. Where will you start?