Video in Stereo: How Planning Facebook and TV Together Produced Greater Sales Returns
May 31st, 2017
Facebook commissioned Kantar to help us understand the synergistic effect between TV and Facebook on campaigns in the UK.
Introduction
There was a time when measuring the efficacy of advertising was seemingly straight-forward. Print media, which was mainly newspapers and journals, and often regional rather than nationwide, drove the industry. ‘Measurement’ was pre- and post-testing and paired market tests, and the analysis was reasonably simple, covering just the one medium. This stayed broadly stable until the mid-1800s, and since then the fragmentation of media and introduction of …Read More
Source:: Video in Stereo: How Planning Facebook and TV Together Produced Greater Sales Returns
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Michael Cropper
Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus.
He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.