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Video in Stereo: How Planning Facebook and TV Together Produced Greater Sales Returns

May 31st, 2017

Facebook commissioned Kantar to help us understand the synergistic effect between TV and Facebook on campaigns in the UK.

Introduction

There was a time when measuring the efficacy of advertising was seemingly straight-forward. Print media, which was mainly newspapers and journals, and often regional rather than nationwide, drove the industry. ‘Measurement’ was pre- and post-testing and paired market tests, and the analysis was reasonably simple, covering just the one medium. This stayed broadly stable until the mid-1800s, and since then the fragmentation of media and introduction of …Read More

Source:: Video in Stereo: How Planning Facebook and TV Together Produced Greater Sales Returns

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.