More than 84 percent of smartphone users in the U.S. go online to look up products before purchasing. E-commerce is slowly taking over the consumer world with sales reaching $394.9 billion in 2016, up nearly 16 percent from the previous year.
To stay on top, it makes sense that go where their audience is—meshing the worlds of retail and social media.
Here are five e-commerce tools that are changing the retail industry.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
1. Pinterest Lens
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Source:: 5 Social Media Innovations That Are Changing the Retail Industry
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Michael Cropper
Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus.
He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.