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Introduction to Pay Per Click Advertising Training Workshop – 27th March 2015

March 27, 2015


This full day training session will give you an Introduction to Pay per Click Advertising to allow you to understand the options available, what to focus on and how to generate a return on your advertising investment. This is an intense training session which will be tailored towards your individual business. As such, places are strictly limited so book now to avoid disappointment.

Summary Agenda

  • 9:30: Arrivals
  • 10:00: Morning session to start, covering all about Google AdWords for your business. What you need to know to run a successful Google AdWords campaign
  • 12:30: Lunch
  • 1:30: Afternoon session to start, bring your laptops, work through your Google AdWords account and set up your first campaign with a £150 voucher to get you started
  • 4:30: Close

Detailed Agenda

Morning Session

  • Introduction to Google AdWords
  • Account management
  • Campaign and ad group management
  • Keyword targeting
  • Language & location targeting
  • Ad formats
  • Budgets and bidding
  • Measurement and optimisation
  • Performance, profitability and growth
  • Managing multiple accounts


Afternoon Session

  • Bring your laptops, it’s time to put everything you have learnt in the morning session into action and start your AdWords campaign running. Hands on second half to set up your campaign with qualified Google AdWords professionals on hand to help you along the way

Pre-Event To-Do

  • Bring your laptop
  • Set up a Google AdWords account at, complete all your details and link bank account up etc. Simply follow all of the setup instructions. Note, this should be set up as a company account, rather than to make on-going management easier. You will need Administrator access during the workshop
  • Set up a Google Analytics account and make sure this is installed on your website. You will need Administrator access during the workshop
  • Complete your details in the form below so the session can be tailored to your level of knowledge and experience

Google AdWords Voucher

As an attendee, you are entitled to receive a Google AdWords voucher worth £150 to spend towards your first advertising campaign. Please note that Google AdWords vouchers have terms and conditions, this is not something we can control unfortunately:

Request Google AdWords Vouchers

Request Google AdWords Vouchers of £150. Terms & conditions apply. Match spending required. Successful applications will be informed with full information about qualification criteria.
  • What is your planned monthly AdWords advertising budget?


Lunch is provided, please email any special dietary requirements through prior to the event so catering can be organised accordingly.


Previous Attendees

“Excellent session, relevant and clear, would recommend to anyone wanting to develop online campaigns” – Bruce Maclean,  Managing Director at Raecan Marketing

“Great session that covered a lot of areas from start to finish. Great crash course.” – Daniel Hill, Marketing Assistant at PM+M Accountants

“Very knowledgeable, level of support great, thanks for not making me feel stupid!” – Maureen Askew, Early Years and Childcare Business Consultant

“Excellent. Really helpful session. Looking forward to seeing how this helps my business and tweaking the campaign as I get more data.” – Jane Leach, Owner at i-Architect

Admit One Ticket

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.


March 27, 2015
Event Category:


Contrado Digital
01254 584592


Contrado Digital
Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road
Blackburn, Lancashire BB1 2FD United Kingdom
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01254 584592