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The High Five: this week brings the heat

It’s a sweaty High Five this week, as things heat up at the FBI, in Montana and for an internet challenge. Here’s a look at a few of the of top trending Google searches from the week of May 8.

Ya fired

This week, many in the U.S. were focused on the firing of former FBI director James Comey, but the buzz also led to searches about Watergate (search interest spiked more than 300%). The number of searches for Comey surpassed searches for President Trump, with queries related to Comey’s whereabouts, why he was fired, “Who …Read More

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Bring your idea to life with G Suite

You know that feeling when you present on a project after working on it for too many months? It’s great. Perhaps the most gratifying part of wrapping a project (besides finally being done), is reflecting on how your idea came to be more than just an idea.

For most of us in the workplace, ideas take shape in many forms—and G Suite can help you along the way. Here’s a snapshot of how you can bring an idea to life using G Suite’s intelligent apps:

1. You mention an idea to a teammate over lunch

Some of our best ideas happen …Read More

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Instagram Ads: The Complete Guide for Business

According to a Pew Research study, 55 percent of all 18- to 29-year-olds in the United States are using Instagram. That’s a whole generation of people viewing the world through sepia-filtered glasses.

Companies who can harness the power of that platform to share what’s great about their business stand to grow their presence and profit among millennials considerably.

One of the best ways a business can make use of the photo-sharing platform is to invest in Instagram ads. Advertisers of all sizes are seeing fantastic results. From driving mass awareness, to increasing website sales and mobile app downloads, Instagram offers …Read More

Source:: Instagram Ads: The Complete Guide for Business

4 ROI Formulas That Will Help Earn You a Promotion

If you’re like me, you skipped, slept, and talked through every high school math class. Years later, you have to explain things like “we gave you $50,000 to spend on Facebook ads—what’s the return on investment [ROI]?” or “what’s our average growth rate for website traffic this quarter?”

Thankfully, the internet has given us a lot of tools and ROI calculators. Tools are helpful—but it’s embarrassing if you don’t really know the simple math behind ROI calculations. And if a spreadsheet breaks or tool gives you an error, you have no way of double-checking a report before sending it to your …Read More

Source:: 4 ROI Formulas That Will Help Earn You a Promotion

Neural Network-Generated Illustrations in Allo

Taking, sharing, and viewing selfies has become a daily habit for many — the car selfie, the cute-outfit selfie, the travel selfie, the I-woke-up-like-this selfie. Apart from a social capacity, self-portraiture has long served as a means for self and identity exploration. For some, it’s about figuring out who they are. For others it’s about projecting how they want to be perceived. Sometimes it’s both.

Photography in the form of a selfie is a very direct form of expression. It comes with a set of rules bounded by …Read More

Source:: Neural Network-Generated Illustrations in Allo

What is YouTube’s role in the music industry?

The music industry is navigating a period of significant change. But while physical sales have been on the decline, advertising- and subscription-funded streaming have been a source of growth. In 2016 YouTube paid out over 1 billion USD to the music industry from ad revenue alone; and our Content ID allows the music industry to control their content on the platform, including the ability to make money from fan-uploaded music content.   

Nonetheless, there is a lively debate about whether YouTube is good or bad for the music industry overall. To get to the bottom of this question, …Read More

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