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If you’re like me, you skipped, slept, and talked through every high school math class. Years later, you have to explain things like “we gave you $50,000 to spend on Facebook ads—what’s the return on investment [ROI]?” or “what’s our average growth rate for website traffic this quarter?”

Thankfully, the internet has given us a lot of tools and ROI calculators. Tools are helpful—but it’s embarrassing if you don’t really know the simple math behind ROI calculations. And if a spreadsheet breaks or tool gives you an error, you have no way of double-checking a report before sending it to your …Read More

Source:: 4 ROI Formulas That Will Help Earn You a Promotion

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.