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If you’re like me, you skipped, slept, and talked through every high school math class. Years later, you have to explain things like “we gave you $50,000 to spend on Facebook ads—what’s the return on investment [ROI]?” or “what’s our average growth rate for website traffic this quarter?”

Thankfully, the internet has given us a lot of tools and ROI calculators. Tools are helpful—but it’s embarrassing if you don’t really know the simple math behind ROI calculations. And if a spreadsheet breaks or tool gives you an error, you have no way of double-checking a report before sending it to your …Read More

Source:: 4 ROI Formulas That Will Help Earn You a Promotion

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus. He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.