by Michael Cropper | May 16, 2017 | Digital Pulse |
To secure executive buy-in and budget for your social marketing strategies you need to demonstrate how your efforts are contributing to the business’ goals. Social media, like other channels, has to prove its return on investment (ROI).
But beyond proving the impact on your organization, measuring and tracking ROI lets marketers dedicate more time and resources into what’s working, and improve the tactics that aren’t delivering value.
In this post we’ll give you the tools, tips, and information you need to prove and improve social media ROI.
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by Michael Cropper | May 16, 2017 | Digital Pulse |
As a social media pro, you know there are a ton of social metrics you can track.
Likes, shares, follower growth… The list is nearly endless.
But the demands on social media to deliver measurable value have increased. Metrics such as likes and shares are no longer enough—especially if you’re trying to justify larger budgets and higher social ad spends.
The metric that has the biggest impact on your business—and your team’s budgets—is the return on your social media investment. The number that proves what you are contributing to your organization’s key goals.
That return on investment is often financial, but not always. If
Source:: A New Way to Measure—and Prove—Your ROI from Social With Confidence
by Michael Cropper | May 16, 2017 | Digital Pulse |
At Next ‘17, we announced a new partnership with SAP, focused on integrating our industry-leading cloud solutions with SAP enterprise applications. This week we’re at the SAP SAPPHIRE NOW event in Orlando to talk about the significant progress we’ve made over the last two months. We’re collaborating with SAP to create solutions that can help accelerate the digital transformation for enterprises by combining the power of SAP applications like SAP S/4HANA and the cutting-edge innovation available on Google Cloud in the following areas.
SAP on GCP
SAP NetWeaver-based applications are now certified on GCP
We’re announcing the certification
Source:: Delivering on our partnership with SAP
by Michael Cropper | May 16, 2017 | Digital Pulse |
At Next ‘17, we announced a new partnership with SAP, focused on integrating our industry-leading cloud solutions with SAP enterprise applications. This week we’re at the SAP SAPPHIRE NOW event in Orlando to talk about the significant progress we’ve made over the last two months. We’re collaborating with SAP to create solutions that can help accelerate the digital transformation for enterprises by combining the power of SAP applications like SAP S/4HANA and the cutting-edge innovation available on Google Cloud in the following areas.
SAP on GCP
SAP NetWeaver-based applications are now certified on GCP
We’re announcing the certification
Source:: Delivering on our partnership with SAP
by Michael Cropper | May 16, 2017 | Digital Pulse |
Italian culture—art, architecture, music and food—have made Italy great in the eyes of the rest of the world. Have you ever wondered how these Italian masterpieces from the past have shaped today’s present, and how they can continue to be a source of inspiration in the future?
