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A New Way to Measure—and Prove—Your ROI from Social With Confidence

As a social media pro, you know there are a ton of social metrics you can track.

Likes, shares, follower growth… The list is nearly endless.

But the demands on social media to deliver measurable value have increased. Metrics such as likes and shares are no longer enough—especially if you’re trying to justify larger budgets and higher social ad spends.

The metric that has the biggest impact on your business—and your team’s budgets—is the return on your social media investment. The number that proves what you are contributing to your organization’s key goals.

That return on investment is often financial, but not always. If …Read More

Source:: A New Way to Measure—and Prove—Your ROI from Social With Confidence

Delivering on our partnership with SAP

At Next ‘17, we announced a new partnership with SAP, focused on integrating our industry-leading cloud solutions with SAP enterprise applications. This week we’re at the SAP SAPPHIRE NOW event in Orlando to talk about the significant progress we’ve made over the last two months. We’re collaborating with SAP to create solutions that can help accelerate the digital transformation for enterprises by combining the power of SAP applications like SAP S/4HANA and the cutting-edge innovation available on Google Cloud in the following areas.

SAP on GCP

SAP NetWeaver-based applications are now certified on GCP

We’re announcing the certification …Read More

Source:: Delivering on our partnership with SAP

Delivering on our partnership with SAP

At Next ‘17, we announced a new partnership with SAP, focused on integrating our industry-leading cloud solutions with SAP enterprise applications. This week we’re at the SAP SAPPHIRE NOW event in Orlando to talk about the significant progress we’ve made over the last two months. We’re collaborating with SAP to create solutions that can help accelerate the digital transformation for enterprises by combining the power of SAP applications like SAP S/4HANA and the cutting-edge innovation available on Google Cloud in the following areas.

SAP on GCP

SAP NetWeaver-based applications are now certified on GCP

We’re announcing the certification …Read More

Source:: Delivering on our partnership with SAP

The grand tour of Italy: traveling through the past and present to define our future

Italian culture—art, architecture, music and food—have made Italy great in the eyes of the rest of the world. Have you ever wondered how these Italian masterpieces from the past have shaped today’s present, and how they can continue to be a source of inspiration in the future?

Three hundred years ago, Italy’s “Grand Tour” was a journey made mainly by wealthy young people from …Read More

Source:: The grand tour of Italy: traveling through the past and present to define our future

The grand tour of Italy: traveling through the past and present to define our future

Italian culture—art, architecture, music and food—have made Italy great in the eyes of the rest of the world. Have you ever wondered how these Italian masterpieces from the past have shaped today’s present, and how they can continue to be a source of inspiration in the future?

Three hundred years ago, Italy’s “Grand Tour” was a journey made mainly by wealthy young people from …Read More

Source:: The grand tour of Italy: traveling through the past and present to define our future