Empowering a new generation of localization professionals
When her grandmother Chadia turned 80, Christina Hayek—an Arabic Language Manager at Google—and her sisters wanted to give their beloved sitto a gift that would bring her closer to them. Chadia lives in Lebanon, but her children and grandchildren are spread across the world. To bridge this geographical gap, Christina and her siblings gave their grandmother an Android smartphone. Much to Chadia’s surprise, she was able to use her phone in Arabic straight out of the box.
This isn’t magic—it’s the work of a dedicated localization team at Google, whose mission is to create a diverse user experience that …Read More
Source:: Empowering a new generation of localization professionals
Under the hood: Photo Search
Facebook’s Photo Search team applied machine learning techniques to better understand what’s in an image as well as improve the search and retrieval process. …Read More
Source:: Under the hood: Photo Search
How to Use Reddit for Fast (and Accurate) Market Research
With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products.
In this post, you’ll learn a simple process for using Reddit to conduct market research. As you’ll see, Reddit can help you observe what people really think about your industry and products, reveal what frustrates customers, and help you create marketing campaigns and content that kill those pains.
With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products.
Bonus: Download a free guide that reveals …Read More
Source:: How to Use Reddit for Fast (and Accurate) Market Research
Meet the Change Makers
Meet the people who’ll love your business.
Source:: Meet the Change Makers
Introducing Searching for Syria, a project made in partnership with UNHCR
It was six years ago in March that the Syrian civil war began, and since then more than five million people have been forced to leave their homes, their possessions, their families, and their education to seek shelter throughout the Middle East, Europe, and around the world. The scale of the crisis is hard for most of us to fathom, and the experiences of the refugee population can often feel too remote for most of us to understand.
Since 2015, we’ve tried to do our part to help. Google.org has invested more than $20 million in grants …Read More
Source:: Introducing Searching for Syria, a project made in partnership with UNHCR