When her grandmother Chadia turned 80, Christina Hayek—an Arabic Language Manager at Google—and her sisters wanted to give their beloved sitto a gift that would bring her closer to them. Chadia lives in Lebanon, but her children and grandchildren are spread across the world. To bridge this geographical gap, Christina and her siblings gave their grandmother an Android smartphone. Much to Chadia’s surprise, she was able to use her phone in Arabic straight out of the box.
This isn’t magic—it’s the work of a dedicated localization team at Google, whose mission is to create a diverse user experience that …Read More
Source:: Empowering a new generation of localization professionals
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Michael Cropper
Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus.
He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.