When your goal is to get the most conversions from your marketing budget, it can be challenging to set the right bid and bid adjustments. Where do you spend your next dollar to get your next customer? To help you make the most out of your budget, we’re introducing Maximize Conversions: a new
“We wanted to increase the conversion volume of our high-priority campaigns without raising budgets. In our first test campaign, we saw a 73% increase in conversion volume, 59% increase in CVR , and 42% decrease in CPA, with no change in our spending.” – Chris LaRoche, PPC …Read More
Source:: Maximize conversions with Smart Bidding
Street View started out as Larry Page’s far-fetched idea to create a 360-degree map of the world. Today, 10 years after the first imagery was published in Street View, people can scale mountains, dive into the depths of the ocean, scout out ramen spots, and walk through museums in far corners of the world. Over the last decade, a lot has changed—the technology we use, the appearance of the planet—but the goal of Google Maps has remained the same: to help you navigate and discover new corners of the world. Now raise your …Read More
Source:: Cheers to Street View’s 10th birthday!
Street View started out as Larry Page’s far-fetched idea to create a 360-degree map of the world. Today, 10 years after the first imagery was published in Street View, people can scale mountains, dive into the depths of the ocean, scout out ramen spots, and walk through museums in far corners of the world. Over the last decade, a lot has changed—the technology we use, the appearance of the planet—but the goal of Google Maps has remained the same: to help you navigate and discover new corners of the world. Now raise your …Read More
Source:: Cheers to Street View’s 10th birthday!
Street View started out as Larry Page’s far-fetched idea to create a 360-degree map of the world. Today, 10 years after the first imagery was published in Street View, people can scale mountains, dive into the depths of the ocean, scout out ramen spots, and walk through museums in far corners of the world. Over the last decade, a lot has changed—the technology we use, the appearance of the planet—but the goal of Google Maps has remained the same: to help you navigate and discover new corners of the world. Now raise your …Read More
Source:: Cheers to Street View’s 10th birthday!
Social media data on followers, likes, comments, and shares are often dismissed as “vanity” metrics—meaningless figures that one should avoid when trying to prove the value of social activity.
At the same time, these metrics are the currency of social media. As the person responsible for your organization’s presence on social media, these metrics are critical indicators of whether your hard work is paying off.
And therein lies the debate. To some, the number of likes on a post is meaningless. To others, it means everything.
Are all social metrics “vanity” metrics by default? No. But how you use them makes …Read More
Source:: Do Vanity Metrics Matter on Social Media? Yes (And No)