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AdWords users get two new ways to understand and better serve their customers


Here’s good news for AdWords advertisers: as you heard yesterday at

Target any combination of your AdWords account, campaign, ad group, and keywords directly in Optimize.

The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven’t tried Optimize, you can get started for free here.

Why not ask your customers?

We all need faster insights these days. …Read More

Source:: Google Optimize and Google Surveys 360 Join Forces with AdWords

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus. He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.