Today, we’re launching a new, customizable Direct Message Card that businesses can use to promote and share bots and other customer experiences built in Direct Messages. Increasingly, businesses are using Direct Messages to create rich, personalized interactions that deepen relationships with consumers, ranging from customer acquisition to fun, engaging bots such as the first ever March Madness bracket builder in Direct Messages (#WendysBracket).
Source:: Drive Discovery of Bots & Other Personalized Customer Experiences in Direct Messages