Publishers are the backbone of the open web—the content creators, journalists, amateur videographers and our go-to guides for information. Fifteen years ago, we decided to help publishers make money from their content by starting AdSense, our first publisher platform. And today, our ad platforms are used by millions of publishers, large and small, as a way to grow their businesses. In 2016, we paid out more than $11 billion to our publisher partners from advertising.
Policies play an important role in protecting the open web. They ensure publishers have a sustainable way to make money through our ads platforms, …Read More
Source:: More ads transparency for publishers
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Michael Cropper
Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus.
He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.