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Without visible follower counts, likes, or any other kind of public metrics, Snapchat provides an even playing field for all users. Celebrities aren’t given special treatment over us “regular folk.” As the New York Times explains, celebrity “posts are not presented in a newsfeed, and an algorithm does not prioritize their content and automatically feed it to users.”

This hasn’t stopped celebrities—like Kim Kardashian, The Weeknd, and Gwen Stefani—from flocking to the platform and using it to its full potential.

And they’re doing it better than most brands. Continue reading to discover how celebrities have unlocked Snapchat in ways your …Read More

Source:: What Celebrities Get About Snapchat That Brands Don’t

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.