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We recently wrote about how awesome the new Accelerated Mobile Pages (AMP) technology is for improving page load times on your website. Well, yes it is, but something to bear in mind that we’ve just come across. Google recently wrote a blog post about how to set up Analytics on your AMP pages only 4 days ago, which quite frankly is a little slow since we’ve been using AMP technology for well over 4 months now and it has never been on our radar that this wouldn’t be tracked by default out of the box. Anyway, we’ll let this one slip.

The crooks of it though is that you’re probably not including tracking on any of these AMP pages that you’ve implemented which is a tad annoying. From a WordPress perspective, make sure you’re using the AMP Analytics plugin¬†which will add Google Analytics tracking to your AMP pages when they are loaded by web browsers and Google. You could be missing out on a significant amount of tracking data when tracking the performance of your campaigns. For anything non-WordPress related, you’ll have to get into the tech to implement this manually within your web application which is certainly going to be a tad more time consuming. Drop us an email if you need any help with getting this set up on your own websites and web applications.

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus. He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.