Name: Introduction to Pay Per Click Advertising Training Workshop – 27th March 2015
Start: 2015-03-27T00:00:00+00:00
End: 2015-03-27T23:59:59+00:00
Location: Contrado Digital

February 2015
Introduction to Search Engine Optimisation Training Workshop – 13th February 2015

February 13, 2015 @ 12:30 pm - 4:30 pm

Contrado Digital Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn, Lancashire, United Kingdom

This half day training session will give you an Introduction to Search Engine Optimisation to give you the knowledge to drive targeted traffic to your website from search engines and generate sales from this work. The Search Engine Optimisation training session will help you understand what you need to know in this fast pacing world. Tactics you may have been using last year could be causing harm to your business. Learn all about Search Engine Optimisation from the experts and get your questions answered. This is an intense training session which will be tailored towards your individual business. As such, places are strictly limited so book early to avoid disapointment. Who should attend? The Introduction to Search Engine Optimisation training session is designed for people who are starting to look at marketing their business online and are finding it a bit confusing. Throughout the session we will talk through how Search Engine Optimisation can be used to drive targeted traffic to your website and increase sales. If you are unsure if this training session will be beneficial to attend, ask yourself some of the following questions; Do you know what Search Engine Optimisation is? Do you know what key […]

£25
Introduction to Google Analytics Training Workshop – 20th February 2015

February 20, 2015 @ 12:30 pm - 4:30 pm

Contrado Digital Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn, Lancashire, United Kingdom

This half day training session will give you an Introduction to Google Analytics and how you can use this powerful tool to learn more about your business and your customers. The Google Analytics training session will help you understand the awesome data that is available using this free tool and help your business make more informed decisions based on the data. Who should attend? The Introduction to Google Analytics training session is designed for people who are just getting to grips with Google Analytics and finding it a bit confusing. Throughout the session we will help show you how this powerful tool can be used to help your business make better decisions. If you are unsure if this training session will be beneficial to attend, ask yourself some of the following questions; Do you know the difference between visits, visitors and page views? Do you know which pages or products on your website drive the most revenue? Do you know how many times people come back to your website before purchasing a product? Do you know the average order value for your products? Do you know which traffic source converts best for your business and which drives the highest […]

£25.00
Digital Marketing for Startups – 27th February 2015

February 27, 2015 @ 12:30 pm - 4:30 pm

Contrado Digital Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn, Lancashire, United Kingdom

The half day workshop will give you an overview of everything you need to know about digital marketing as a startup or new business. When in the early stages of business, you often don’t know what you don’t know. Which is why we see so many small businesses making the wrong decisions about their digital marketing activities which ultimately costs them a lot of time and money in the process. This crash course in digital marketing for startups is designed to put you and your business on the right track for success. What You’ll Learn After attending the digital marketing for startups workshop you will go away with the knowledge to make informed decisions for your business. We will be covering a large range of topics that you need to be aware of to succeed online. Design Looking at the importance of design on your website, how this links with the price point and quality expectations of customers. How to effectively use photography, videos and content marketing on your website and pitfalls to avoid. The design of your website has such a huge impact on how people perceive your business, products and services to the point that it […]

£35
March 2015
Introduction to WordPress – 6th March 2015

March 6, 2015 @ 12:30 pm - 4:30 pm

Contrado Digital Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn, Lancashire, United Kingdom

The half day workshop will give you an overview of WordPress and the awesome power that it is capable of. For 99% of business websites, WordPress is the only logical choice. The open source platform powers over 22% of websites on the entire internet, globally. There are over 30,000 plugins available, mostly for free, that allow you to extend the functionality of your website with a few clicks. WordPress gives you as a user or business to power to control your destiny. Easily update your own website without having to continually pay website developers for basic changes like adding images, changing text or tweaking a page. Learn how to navigate your way around WordPress and understand about the key things you need to know. This session is designed for people who want to learn how to use WordPress effectively within their own business. We won’t be going into the finer technical details or coding, we’ll leave that for a more advanced session if you would like to learn more about that. What You’ll Learn After attending the introduction to WordPress workshop you will go away with a good understanding of how to use WordPress effectively for managing your business […]

£55
Social Media for Small Businesses – 13th March 2015

March 13, 2015 @ 9:30 am - 12:30 pm

Contrado Digital Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn, Lancashire, United Kingdom

The half day training session is designed to help small businesses get the most out of social media by engaging with key target audiences. Most small businesses are busy on social media every day, retweeting others tweets, doing follow Fridays, getting involved with Twitter hours without any idea about what they are doing or why they are doing it. The majority of activity from small businesses on social media is wasted time. Stop being busy on social media and start using your time effectively within your business. Learn from qualified professionals about how to use social media well. Be confident that you know what you are doing and why you are doing it. What You’ll Learn In this training session we will cover a range of topics about social media to enable you to use social media effectively for your business including; Why you don’t need more followers Why user engagement is key What are your goals from social media How to track social media effectively and how this is working towards your business goals Looking at how social media contributes to increased revenue What to talk about on social media When to post content on social media How […]

£25
Digital Passport to Export – 20th March 2015

March 20, 2015 @ 12:30 pm - 4:30 pm

Contrado Digital Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn, Lancashire, United Kingdom

Digital is global. Customers can access the products and services on your website from anywhere in the world with an internet connection. The ability to tap into a new market far easier than traditional methods is why many businesses are focusing on digital international growth to connect directly with customers. In this half day training session we will look at a variety of areas that need to be considered when looking to increase exports through digital marketing. In the real world, there are many considerations from shipping, logistics, import duties, taxes and distribution methods. Online is no different. Customers behave differently online in different countries and there are the equivalent considerations when looking to grow digitally. The topics that will be covered throughout the day include; How to break into a new international market digitally Technical factors: Is your website capable of growing internationally? Local taxes and VAT: How will you handle this on your website? Shipping considerations How to structure your website for success How to avoid receiving penalties from Google when growing internationally Who are the main search engines in the market you have chosen? How do people search online for products and services? What is the internet […]

£100
Introduction to Pay Per Click Advertising Training Workshop – 27th March 2015

March 27, 2015

Contrado Digital Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn, Lancashire, United Kingdom

This full day training session will give you an Introduction to Pay per Click Advertising to allow you to understand the options available, what to focus on and how to generate a return on your advertising investment. This is an intense training session which will be tailored towards your individual business. As such, places are strictly limited so book now to avoid disappointment. Summary Agenda 9:30: Arrivals 10:00: Morning session to start, covering all about Google AdWords for your business. What you need to know to run a successful Google AdWords campaign 12:30: Lunch 1:30: Afternoon session to start, bring your laptops, work through your Google AdWords account and set up your first campaign with a £150 voucher to get you started 4:30: Close Detailed Agenda Morning Session Introduction to Google AdWords Account management Campaign and ad group management Keyword targeting Language & location targeting Ad formats Budgets and bidding Measurement and optimisation Performance, profitability and growth Managing multiple accounts Lunch Afternoon Session Bring your laptops, it’s time to put everything you have learnt in the morning session into action and start your AdWords campaign running. Hands on second half to set up your campaign with qualified Google AdWords professionals on […]

£35.00

February 2015

March 2015