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A reminder about links in large-scale article campaigns

Lately we’ve seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles are generally written by or in the name of one website, and published on a different one.
Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. …Read More

Source:: A reminder about links in large-scale article campaigns

8 Essential Social Ads Tools to Help You Run Successful Campaigns

When you’re running a social media ad campaign, the right toolkit will keep all your well-laid plans running effectively.

We chatted with our social marketing specialist Gabrielle Maheux about the tools she uses when managing Hootsuite’s own social ad efforts.

A toolkit for social ads managers

AdEspresso by Hootsuite

AdEspresso by Hootsuite allows us to do a number of important things with our ads. First off, we can run split test ad sets, which is key to running the most cost-effective campaign. Within a few days of the start of a campaign we know what ad copy and creative is …Read More

Source:: 8 Essential Social Ads Tools to Help You Run Successful Campaigns

Our ongoing commitment to support computer science educators in Europe

The need for employees with computer science (CS) and coding skills is steadily increasing in Europe—by 4 percent every year between 2006 and 2016 according to DigitalEurope.  But educators are struggling to keep up with the demand, often because they lack the professional development, confidence and resources to successfully teach their students. 

Because of these challenges, we’re working to increase the availability of quality computer science education and access to CS skills by empowering CS teachers globally. We’ve recently launched new support in Europe, the Middle East and Africa through CS4HS, a program to fund universities …Read More

Source:: Our ongoing commitment to support computer science educators in Europe

Our ongoing commitment to support computer science educators in Europe

The need for employees with computer science (CS) and coding skills is steadily increasing in Europe—by 4 percent every year between 2006 and 2016 according to DigitalEurope.  But educators are struggling to keep up with the demand, often because they lack the professional development, confidence and resources to successfully teach their students. 

Because of these challenges, we’re working to increase the availability of quality computer science education and access to CS skills by empowering CS teachers globally. We’ve recently launched new support in Europe, the Middle East and Africa through CS4HS, a program to fund universities …Read More

Source:: Our ongoing commitment to support computer science educators in Europe