When you’re running a social media ad campaign, the right toolkit will keep all your well-laid plans running effectively.
We chatted with our social marketing specialist Gabrielle Maheux about the tools she uses when managing Hootsuite’s own social ad efforts.
A toolkit for social ads managers
AdEspresso by Hootsuite
AdEspresso by Hootsuite allows us to do a number of important things with our ads. First off, we can run split test ad sets, which is key to running the most cost-effective campaign. Within a few days of the start of a campaign we know what ad copy and creative is …Read More
Source:: 8 Essential Social Ads Tools to Help You Run Successful Campaigns
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Michael Cropper
Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus.
He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.