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When you’re running a social media ad campaign, the right toolkit will keep all your well-laid plans running effectively.

We chatted with our social marketing specialist Gabrielle Maheux about the tools she uses when managing Hootsuite’s own social ad efforts.

A toolkit for social ads managers

AdEspresso by Hootsuite

AdEspresso by Hootsuite allows us to do a number of important things with our ads. First off, we can run split test ad sets, which is key to running the most cost-effective campaign. Within a few days of the start of a campaign we know what ad copy and creative is …Read More

Source:: 8 Essential Social Ads Tools to Help You Run Successful Campaigns

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd
Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.