When you’re running a social media ad campaign, the right toolkit will keep all your well-laid plans running effectively.
We chatted with our social marketing specialist Gabrielle Maheux about the tools she uses when managing Hootsuite’s own social ad efforts.
A toolkit for social ads managers
AdEspresso by Hootsuite
AdEspresso by Hootsuite allows us to do a number of important things with our ads. First off, we can run split test ad sets, which is key to running the most cost-effective campaign. Within a few days of the start of a campaign we know what ad copy and creative is …Read More