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Google Analytics Search Engine Optimisation

North & West Lancs Chamber of Commerce 1-2 Lockheed Court, Amy Johnson Way, Blackpool

This one-day course is designed for business owners, directors and marketing managers who need to understand how to use track their marketing campaigns accurately throughout their business. We'll look at how to drive traffic from Google using powerful Search Engine Optimisation (SEO) strategies. They say that "50% of marketing budgets are wasted, but we don't know half", use Google Analytics to clearly identify which marketing campaigns are working and which need to be improved. The crash course morning session on Google Analytics will cover; What is Google Analytics How Google Analytics Works Understanding Account Settings Understand User Management and Access Rights Understanding Filters Understanding Google Analytics Properties How to Link Your Google AdWords Account to Your Google Analytics Account and Why You Should Do This Understanding Google Analytics Views and Settings How to exclude bots and junk traffic from your Google Analytics reports How to track what people are searching for on your website How to track Goals and Key Performance Indicators (KPIs) on your website How Filters work to segment your traffic How to configure Enhanced Ecommerce Settings How to use Intelligence Events How to use Real Time Analytics and Data Understand your Audience Including, Daily/Weekly/Monthly Active Users, Cohort […]

Introduction to Google Analytics Training Workshop – 21st April 2016

Contrado Digital Contrado Digital, The Innovation Centre, 1 Evolution Park, Haslingden Road, Blackburn

This half day training session will give you an Introduction to Google Analytics and how you can use this powerful tool to learn more about your business and your customers. The Google Analytics training session will help you understand the awesome data that is available using this free tool and help your business make more informed decisions based on the data.   Who should attend? The Introduction to Google Analytics training session is designed for people who are just getting to grips with Google Analytics and finding it a bit confusing. Throughout the session we will help show you how this powerful tool can be used to help your business make better decisions. If you are unsure if this training session will be beneficial to attend, ask yourself some of the following questions; Do you know the difference between visits, visitors and page views? Do you know which pages or products on your website drive the most revenue? Do you know how many times people come back to your website before purchasing a product? Do you know the average order value for your products? Do you know which traffic source converts best for your business and which drives the highest […]

£150.00

Using Google Analytics to Track Your Digital Marketing Results Accurately

MadLab 36-40 Edge St, Manchester

Michael Cropper is presenting a talk on Using Google Analytics to Track Your Digital Marketing Results Accurately at the Manchester WordPress User Group meetup in September. Looking at how to use Google Analytics effectively by integrating with WordPress and key website elements to understand how your website visitors are behaving on your website. Then reviewing how to deal with the growing referral spam problem within Google Analytics before finally covering how to use the data you are collecting to improve your digital marketing campaigns. The Manchester WordPress User Group is free to attend by anyone with an interest in WordPress. No need to book tickets, simply turn up on the evening and surround yourself with people interested in WordPress.