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Drive Discovery of Bots & Other Personalized Customer Experiences in Direct Messages

by | May 23, 2017 | Digital Pulse | 0 comments

Today, we’re launching a new, customizable Direct Message Card that businesses can use to promote and share bots and other customer experiences built in Direct Messages. Increasingly, businesses are using Direct Messages to create rich, personalized interactions that deepen relationships with consumers, ranging from customer acquisition to fun, engaging bots such as the first ever March Madness bracket builder in Direct Messages (#WendysBracket).

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Source:: Drive Discovery of Bots & Other Personalized Customer Experiences in Direct Messages

AI in the newsroom: What’s happening and what’s next?

by | May 23, 2017 | Digital Pulse | 0 comments

Bringing people together to discuss the forces shaping journalism is central to our mission at the Google News Lab. Earlier this month, we invited Nick Rockwell, the Chief Technology Officer from the New York Times, and Luca D’Aniello, the Chief Technology Officer at the Associated Press, to Google’s New York office to talk about the future of artificial intelligence in journalism and the challenges and opportunities it presents for newsrooms.

The event opened with an overview of the AP’s recent report, “The Future of Augmented Journalism: a guide for newsrooms in the age of smart machines,” …Read More

Source:: AI in the newsroom: What’s happening and what’s next?

AI in the newsroom: What’s happening and what’s next?

by | May 23, 2017 | Digital Pulse | 0 comments

Bringing people together to discuss the forces shaping journalism is central to our mission at the Google News Lab. Earlier this month, we invited Nick Rockwell, the Chief Technology Officer from the New York Times, and Luca D’Aniello, the Chief Technology Officer at the Associated Press, to Google’s New York office to talk about the future of artificial intelligence in journalism and the challenges and opportunities it presents for newsrooms.

The event opened with an overview of the AP’s recent report, “The Future of Augmented Journalism: a guide for newsrooms in the age of smart machines,” …Read More

Source:: AI in the newsroom: What’s happening and what’s next?

How to Use Twitter Analytics: The Complete Guide for Marketers

by | May 23, 2017 | Digital Pulse | 0 comments

It’s one of those things you know you should be doing: tracking your Twitter metrics and analyzing the data they provide. After all, Twitter users interact with businesses in important ways on the network, and if you’re not analyzing the results of your own tweets, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI.

So, how can tell you tell what’s working and what’s not when it comes to your Twitter marketing strategy? Enter Twitter analytics.

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter …Read More

Source:: How to Use Twitter Analytics: The Complete Guide for Marketers