Powering ads and analytics innovations with machine learning
A big theme you’ll hear about today is machine learning. This technology is critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments. Machine learning is also key to measuring the consumer journeys that now span multiple devices and …Read More
Source:: Powering ads and analytics innovations with machine learning
Powering ads and analytics with machine learning
Today in San Francisco, we’re bringing together a thousand marketers from around the world to Google Marketing Next, our annual event to discuss what’s coming next for ads, what’s needed now to grow your business and what we can achieve together.
The ubiquity of mobile has dramatically changed the game in the ads world over the past few years. People expect to be able to immediately turn to their device to know, go, do, and buy—and marketers need to be able to meet those consumers in the moment. But that’s not enough. As people continue to embrace new, natural …Read More
Source:: Powering ads and analytics with machine learning
Here Comes the Sun: How to Get Ready for Summer on Facebook
Here Comes the Sun: How to Get Ready for Summer on Facebook
May 23rd, 2017
As summer approaches, many UK marketers have their eyes on Christmas. But the summer months shouldn’t be overlooked. Brits in search of sunshine will likely have their mobile phone by their side. And with 30 million people visiting Facebook on their mobile every day, it’s the perfect place to tap into summertime conversations.
Read on for simple tips on how you can maximise summer marketing opportunities.
Key Takeaways
• Brits are posting 13.9x more about summer on mobile than they are on Facebook for desktop.
• People’s conversations on Facebook are …Read More
Source:: Here Comes the Sun: How to Get Ready for Summer on Facebook
Google Maps can be your travel guide this summer
The unofficial kick-off to summer is just around the corner. To give you some travel planning inspiration this year, we looked at historical Google Maps data to find the top trending places of the season throughout the U.S. Follow our summer lists below to head to the hot spots or avoid the crowds–the choice is yours. Already know where you’re going? Then create your own lists and share them with friends via your favorite messaging and social apps.
Drinks with a view
When the weather is warm, bars with outdoor patios, views of the water, rooftops, and creative …Read More
Source:: Google Maps can be your travel guide this summer
Google Maps can be your travel guide this summer
The unofficial kick-off to summer is just around the corner. To give you some travel planning inspiration this year, we looked at historical Google Maps data to find the top trending places of the season throughout the U.S. Follow our summer lists below to head to the hot spots or avoid the crowds–the choice is yours. Already know where you’re going? Then create your own lists and share them with friends via your favorite messaging and social apps.
Drinks with a view
When the weather is warm, bars with outdoor patios, views of the water, rooftops, and creative …Read More