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Solving the enterprise attribution challenge

On Tuesday, we announced “The setup process for Attribution 360 reduced the time to first data from 3 months to just a matter of weeks. Using Google Analytics data was so much easier, we already had our GA tags onsite and validated. It just made life so much easier.” – Eric Bernhard, Marketing Innovation Manager at Dixons
Flexible data
Attribution 360 has a rich set of features to simplify the challenge of importing and managing your external data sources. You can ensure that your data is complete and correct with enhanced preview capabilities, …Read More

Source:: Solving the enterprise attribution challenge

A reminder about links in large-scale article campaigns

Lately we’ve seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles are generally written by or in the name of one website, and published on a different one.
Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. …Read More

Source:: A reminder about links in large-scale article campaigns

8 Essential Social Ads Tools to Help You Run Successful Campaigns

When you’re running a social media ad campaign, the right toolkit will keep all your well-laid plans running effectively.

We chatted with our social marketing specialist Gabrielle Maheux about the tools she uses when managing Hootsuite’s own social ad efforts.

A toolkit for social ads managers

AdEspresso by Hootsuite

AdEspresso by Hootsuite allows us to do a number of important things with our ads. First off, we can run split test ad sets, which is key to running the most cost-effective campaign. Within a few days of the start of a campaign we know what ad copy and creative is …Read More

Source:: 8 Essential Social Ads Tools to Help You Run Successful Campaigns