Gone is the era when families gathered around the television set and watched soap operas and news with undivided attention. We are now in the era of multiple screens, where we are getting content rich but attention poor. Multiple screens as well as tailored content for every individual in the family compete for the consumer’s attention, and Mobile is emerging as the clear winner in this tussle.

In India, young adults spend 2.2 hours per day on mobile, time that is being stolen from traditional mediums like TV, Print etc. With over …Read More

Source:: Power of 'Better Together': Combine Facebook & TV

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Michael Cropper

Founder & Managing Director at Contrado Digital Ltd

Michael founded Contrado Digital in 2013. He has experience working with national and multi-national brands in a wide range of industries, helping them achieve awesome results. Michael regularly speaks at local universities and industry events while keeping up with the latest trends in the digital industry.

Latest posts by Michael Cropper (see all)

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