Gone is the era when families gathered around the television set and watched soap operas and news with undivided attention. We are now in the era of multiple screens, where we are getting content rich but attention poor. Multiple screens as well as tailored content for every individual in the family compete for the consumer’s attention, and Mobile is emerging as the clear winner in this tussle.
In India, young adults spend 2.2 hours per day on mobile, time that is being stolen from traditional mediums like TV, Print etc. With over …Read More
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