Power of ‘Better Together’: Combine Facebook & TV
May 31st, 2017
Gone is the era when families gathered around the television set and watched soap operas and news with undivided attention. We are now in the era of multiple screens, where we are getting content rich but attention poor. Multiple screens as well as tailored content for every individual in the family compete for the consumer’s attention, and Mobile is emerging as the clear winner in this tussle.
In India, young adults spend 2.2 hours per day on mobile, time that is being stolen from traditional mediums like TV, Print etc. With over …Read More
Source:: Power of 'Better Together': Combine Facebook & TV
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Michael Cropper
Founder & Managing Director at Contrado Digital Ltd
Michael has been running Contrado Digital for over 10 years and has over 15 years experience working across the full range of disciplines including IT, Tech, Software Development, Digital Marketing, Analytics, SaaS, Startups, Organisational and Systems Thinking, DevOps, Project Management, Multi-Cloud, Digital and Technology Innovation and always with a business and commercial focus.
He has a wealth of experience working with national and multi-national brands in a wide range of industries, across a wide range of specialisms, helping them achieve awesome results. Digital transformation, performance and collaboration are at the heart of everything Michael does.
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