The music industry is navigating a period of significant change. But while physical sales have been on the decline, advertising- and subscription-funded streaming have been a source of growth. In 2016 YouTube paid out over 1 billion USD to the music industry from ad revenue alone; and our Content ID allows the music industry to control their content on the platform, including the ability to make money from fan-uploaded music content.
Nonetheless, there is a lively debate about whether YouTube is good or bad for the music industry overall. To get to the bottom of this question, …Read More