Join the conversation at #GoogleMarketingNext.
Source:: Google Ads, Analytics and DoubleClick Announcements Keynote
As part of our series of interviews with entrepreneurs across Asia Pacific who use the Internet to grow their business, we caught up with Kyuhee Lee, marketing manager at Chemion, to find out how this startup went from selling zero pairs of Chemion LED glasses to over 10,000 in just three months.
Source:: A vision for success: Taking LED glasses made in Korea to the world
Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick.
A big theme you’ll hear about today is machine learning. This technology is critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments. Machine learning is also key …Read More
Source:: Powering ads and analytics innovations with machine learning
By Monika Bickert, Head of Global Policy Management
Last month, people shared several horrific videos on Facebook of Syrian children in the aftermath of a chemical weapons attack. The videos, which also appeared elsewhere on the internet, showed the children shaking, struggling to breathe and eventually dying.
The images were deeply shocking – so much so that we placed a warning screen in front of them. But the images also prompted international outrage and renewed attention on the plight of Syrians.
Reviewing online material on a global scale is challenging and essential. As the person in charge of doing this work for …Read More
Source:: Facebook’s Community Standards: How and Where We Draw the Line
According to Adobe’s Social Intelligence Report, Tumblr ranked No. 1 in social sentiment towards brands. Not only that, but 70 percent of users say the Tumblr dashboard is their favorite place to spend time online.
With over 200 million active blogs publishing 80 million posts every day on Tumblr, your brand has a huge opportunity to reach an engaged audience. But, that kind of volume means you also need to find ways to stand out from the crowd. Continue reading to find out how you can best advertise on Tumblr to benefit your business and reach new customers. …Read More