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How to Use Twitter Analytics: The Complete Guide for Marketers

by | May 23, 2017 | Digital Pulse | 0 comments

It’s one of those things you know you should be doing: tracking your Twitter metrics and analyzing the data they provide. After all, Twitter users interact with businesses in important ways on the network, and if you’re not analyzing the results of your own tweets, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI.

So, how can tell you tell what’s working and what’s not when it comes to your Twitter marketing strategy? Enter Twitter analytics.

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter …Read More

Source:: How to Use Twitter Analytics: The Complete Guide for Marketers

A vision for success: Taking LED glasses made in Korea to the world

by | May 23, 2017 | Digital Pulse | 0 comments

As part of our series of interviews with entrepreneurs across Asia Pacific who use the Internet to grow their business, we caught up with Kyuhee Lee, marketing manager at Chemion, to find out how this startup went from selling zero pairs of Chemion LED glasses to over 10,000 in just three months.

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Source:: A vision for success: Taking LED glasses made in Korea to the world

Powering ads and analytics innovations with machine learning

by | May 23, 2017 | Digital Pulse | 0 comments

This post originally appeared on the Inside AdWords blog.

Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome over a thousand marketers from around the world to Google Marketing Next, our annual event where we unveil the latest innovations for ads, analytics and DoubleClick.

A big theme you’ll hear about today is machine learning. This technology is critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments. Machine learning is also key …Read More

Source:: Powering ads and analytics innovations with machine learning

Facebook’s Community Standards: How and Where We Draw the Line

by | May 23, 2017 | Digital Pulse | 0 comments

By Monika Bickert, Head of Global Policy Management

Last month, people shared several horrific videos on Facebook of Syrian children in the aftermath of a chemical weapons attack. The videos, which also appeared elsewhere on the internet, showed the children shaking, struggling to breathe and eventually dying.

The images were deeply shocking – so much so that we placed a warning screen in front of them. But the images also prompted international outrage and renewed attention on the plight of Syrians.

Reviewing online material on a global scale is challenging and essential. As the person in charge of doing this work for …Read More

Source:: Facebook’s Community Standards: How and Where We Draw the Line