PPC Events

This full day training session will give you an Introduction to Pay per Click Advertising to allow you to understand the options available, what to focus on and how to generate a return on your advertising investment. This is an intense training session which will be tailored towards your individual business. As such, places are strictly limited so book now to avoid disappointment. Summary Agenda 9:30: Arrivals 10:00: Morning session to start, covering all about Google AdWords for your business. What you need to know to run a successful Google AdWords campaign 12:30: Lunch 1:30: Afternoon session to start, bring your laptops, work through your Google AdWords account and set up your first campaign with a £150 voucher to get you started 4:30: Close Detailed Agenda Morning Session Introduction to Google AdWords Account management Campaign and ad group management Keyword targeting Language & location targeting Ad formats Budgets and bidding Measurement and optimisation Performance, profitability and growth Managing multiple accounts Lunch Afternoon Session Bring your laptops, it’s time to put everything you have learnt in the morning session into action and start your AdWords campaign running. Hands on second half to set up your campaign with qualified Google AdWords professionals on […]

This training session will give you an Introduction to Pay per Click Advertising to allow you to understand the options available, what to focus on and how to generate a return on your advertising investment. This is an intense training session which will be tailored towards your individual business. As such, places are strictly limited so book now to avoid disappointment. Summary Agenda 9:30: Arrivals 9:45: Covering all about Google AdWords for your business. What you need to know to run a successful Google AdWords campaign 11:00: Bring your laptops, work through your Google AdWords account and set up your first campaign with a £150 voucher to get you started 12:30: Close Detailed Agenda Introduction to Google AdWords Account management Campaign and ad group management Keyword targeting Language & location targeting Ad formats Budgets and bidding Measurement and optimisation Performance, profitability and growth Managing multiple accounts Bring your laptops, it’s time to put everything you have learnt in the morning session into action and start your AdWords campaign running. Hands on second half to set up your campaign with qualified Google AdWords professionals on hand to help you along the way   Pre-Event To-Do Bring your laptop Set up a Google AdWords account […]