Digital Passport to Export – 20th March 2015
Digital is global. Customers can access the products and services on your website from anywhere in the world with an internet connection. The ability to tap into a new market far easier than traditional methods is why many businesses are focusing on digital international growth to connect directly with customers. In this half day training session we will look at a variety of areas that need to be considered when looking to increase exports through digital marketing. In the real world, there are many considerations from shipping, logistics, import duties, taxes and distribution methods. Online is no different. Customers behave differently online in different countries and there are the equivalent considerations when looking to grow digitally. The topics that will be covered throughout the day include; How to break into a new international market digitally Technical factors: Is your website capable of growing internationally? Local taxes and VAT: How will you handle this on your website? Shipping considerations How to structure your website for success How to avoid receiving penalties from Google when growing internationally Who are the main search engines in the market you have chosen? How do people search online for products and services? What is the internet […]