Marketing is telling customers how awesome you are. Content marketing is proving how awesome you are. Brands who are looking to engage with their customers beyond a simple transactional relationship need to invest in regular content marketing. This not only helps to engage with your current customers, the content you create also feeds into your Search Engine Optimisation strategy, your Email Marketing campaigns, your Social Media strategy along with your sales process. Content marketing truly does separate out the good companies from the great companies in the eyes of your customers. Content marketing can be as simple as creating regular blog posts & website resources, to highly targeted content designed to address the specific needs and challenges your customers are facing throughout the purchasing funnel.
Content Marketing Strategies
A successful content strategy relies on deep understanding of your customers. We seek to truly connect with your customers through the content we create which relies on understanding what resonates with them.
To engage with your customers we create content that is designed to perform. Content in the form of blogging, resources, white papers, videos, infographics and more. Great content generates social shares and conversions.
Link building is a risky practice for SEO. Link earning is what successful brands focus on to showcase theirself to their customers. Content generates links which helps with your Search Engine Optimisation efforts.