Online Retail & EcommerceHelping retail & ecommerce brands boost revenue with strategic digital marketing campaigns and innovative technology
We work with brands within the online retail and ecommerce space to grow traffic, boost revenue and maximise conversions. Having worked with leading brands in the online retail and ecommerce industry, we are capable of assessing the performance of your current marketing channels and identify key opportunities for growth. Are you struggling to grow in a competitive market with ever narrowing margins? Then speak to us about how we can help you grow through effective digital marketing campaigns including Search Engine Optimisation (SEO), Pay per Click Advertising (PPC), Conversion Rate Optimisation (CRO) and more.
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UK Consumer Online Shopping Trends February 2017
This Orange Paper highlights the key changes in UK consumer behaviour and how they are shopping for products online. By understanding how UK consumers are changing, you can adapt your digital marketing campaigns and technology investments to adapt to the modern consumer and grow revenue. Complete your details below to download the latest Orange Paper. We’ll email you a link to the download, so be sure to double check the details you enter.
- The majority of time people spend online is through their smartphones which takes 45% of the share.
- 70% of black Millennials said that they are more likely to buy from a brand that takes a stand on race-related issues.
- Consumers have an ever growing and complex customer journey path to purchase which brands need to embrace for sustainable growth.
- When website page load time goes from 1 second to 5 seconds, the probability of a user bouncing away from your website increases by 90%.
- 79% of consumers buying electronics expect retailers to offer multiple ways to purchase using their smartphone
- Agile website development can help ecommerce brands adapt faster, meet consumer demands quickly and boost revenue
A selection of the results achieved for Online Retail and Ecommerce brands
- +82% Growth in Organic Traffic 82% 82%
- +36% Growth in Organic Revenue 36% 36%
For one organisation we identified key opportunities to grow targeted organic traffic to the website and boost revenue. Over a six month period we achieved substantial growth in both organic traffic and revenue.
Organic Traffic Boost
- +97% Growth in Organic Traffic 97% 97%
- +50,000 Additional Organic Visits per Month 97% 97%
For a well-known national brand we identified ways to open up their catalogue of products to customers searching on Google. Over a six month preiod we doubled their organic traffic resulting in an additional 50,000 monthly visits.
- +39% Growth in Organic Traffic 39% 39%
- +102% Growth in Organic Revenue 100% 100%
For a growing ecommerce brand we audited their website and worked alongside their in-house marketing teams to improve core aspects which generated an additional 39% organic traffic and doubled their organic revenue.
Strategic Search Partner
- +47% Growth in Organic Traffic 16% 16%
- +29% Reduction in Bounce Rate 78% 78%
- +20% Increase in Pages per Session 63% 63%
- +19% Increase in Ecommerce Conversion Rate 50% 50%
- +75% Increase in Ecommerce Transactions 14% 14%
- +87% Increase in Revenue 50% 50%
Amazon Revenue Growth
- +£37,500 Revenue Through Amazon 95% 95%
For one ecommerce retailer we exploited new markets to generate an additional £37,500 in revenue through Amazon within the first two month of launching their products on the platform. Amazon is a great opportunity to tap into the active shoppers without investing heavily in various digital marketing channels.
New Website Launch Generated
- +47% Growth in Organic Traffic 47% 47%
- +29% Reduction in Bounce Rate 29% 29%
- +20% Increase in Pages per Session 20% 20%
- +19% Increase in Ecommerce Conversion Rate 19% 19%
- +75% Increase in Ecommerce Transactions 75% 75%
- +87% Increase in Revenue 87% 87%
Companies our staff have worked with throughout their careers
Thanks for sending the report through – most useful Thanks again for all the work that went into the report, most comprehensive, as I knew it would be! I’m over the moon with the 62% growth virtually overnight since the new site went live!