BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Contrado Digital - ECPv6.15.19//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Contrado Digital
X-ORIGINAL-URL:https://www.contradodigital.com
X-WR-CALDESC:Events for Contrado Digital
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20140330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20141026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20150329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20151025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20160327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20161030T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150327
DTEND;VALUE=DATE:20150328
DTSTAMP:20260409T190226
CREATED:20150125T211533Z
LAST-MODIFIED:20150206T162327Z
UID:2281-1427414400-1427500799@www.contradodigital.com
SUMMARY:Introduction to Pay Per Click Advertising Training Workshop - 27th March 2015
DESCRIPTION:This full day training session will give you an Introduction to Pay per Click Advertising to allow you to understand the options available\, what to focus on and how to generate a return on your advertising investment. This is an intense training session which will be tailored towards your individual business. As such\, places are strictly limited so book now to avoid disappointment. \nSummary Agenda\n\n9:30: Arrivals\n10:00: Morning session to start\, covering all about Google AdWords for your business. What you need to know to run a successful Google AdWords campaign\n12:30: Lunch\n1:30: Afternoon session to start\, bring your laptops\, work through your Google AdWords account and set up your first campaign with a £150 voucher to get you started\n4:30: Close\n\nDetailed Agenda\nMorning Session \n\nIntroduction to Google AdWords\nAccount management\nCampaign and ad group management\nKeyword targeting\nLanguage & location targeting\nAd formats\nBudgets and bidding\nMeasurement and optimisation\nPerformance\, profitability and growth\nManaging multiple accounts\n\nLunch \nAfternoon Session \n\nBring your laptops\, it’s time to put everything you have learnt in the morning session into action and start your AdWords campaign running. Hands on second half to set up your campaign with qualified Google AdWords professionals on hand to help you along the way\n\nPre-Event To-Do\n\n\nBring your laptop\nSet up a Google AdWords account at http://adwords.google.co.uk\, complete all your details and link bank account up etc. Simply follow all of the setup instructions. Note\, this should be set up as a company account\, rather than you.name@your-company.com to make on-going management easier. You will need Administrator access during the workshop\nSet up a Google Analytics account and make sure this is installed on your website. You will need Administrator access during the workshop\nComplete your details in the form below so the session can be tailored to your level of knowledge and experience\n\n\nGoogle AdWords Voucher\nAs an attendee\, you are entitled to receive a Google AdWords voucher worth £150 to spend towards your first advertising campaign. Please note that Google AdWords vouchers have terms and conditions\, this is not something we can control unfortunately: http://www.google.co.uk/adwords/coupons/terms.html \n[gravityform id=”1″ name=”Request Google AdWords Vouchers”] \nLunch\nLunch is provided\, please email any special dietary requirements through prior to the event so catering can be organised accordingly. \n  \nPrevious Attendees\n“Excellent session\, relevant and clear\, would recommend to anyone wanting to develop online campaigns” – Bruce Maclean\,  Managing Director at Raecan Marketing \n“Great session that covered a lot of areas from start to finish. Great crash course.” – Daniel Hill\, Marketing Assistant at PM+M Accountants \n“Very knowledgeable\, level of support great\, thanks for not making me feel stupid!” – Maureen Askew\, Early Years and Childcare Business Consultant \n“Excellent. Really helpful session. Looking forward to seeing how this helps my business and tweaking the campaign as I get more data.” – Jane Leach\, Owner at i-Architect
URL:https://www.contradodigital.com/event/introduction-pay-per-click-advertising-training-workshop-27th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:PPC Events
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/11/Google-AdWords-Training-Workshop.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150320T123000
DTEND;TZID=Europe/London:20150320T163000
DTSTAMP:20260409T190226
CREATED:20150129T142506Z
LAST-MODIFIED:20150129T142544Z
UID:2482-1426854600-1426869000@www.contradodigital.com
SUMMARY:Digital Passport to Export - 20th March 2015
DESCRIPTION:Digital is global. Customers can access the products and services on your website from anywhere in the world with an internet connection. The ability to tap into a new market far easier than traditional methods is why many businesses are focusing on digital international growth to connect directly with customers. \nIn this half day training session we will look at a variety of areas that need to be considered when looking to increase exports through digital marketing. In the real world\, there are many considerations from shipping\, logistics\, import duties\, taxes and distribution methods. Online is no different. Customers behave differently online in different countries and there are the equivalent considerations when looking to grow digitally. \nThe topics that will be covered throughout the day include; \n\nHow to break into a new international market digitally\nTechnical factors: Is your website capable of growing internationally?\nLocal taxes and VAT: How will you handle this on your website?\nShipping considerations\nHow to structure your website for success\nHow to avoid receiving penalties from Google when growing internationally\nWho are the main search engines in the market you have chosen?\nHow do people search online for products and services?\nWhat is the internet penetration in the country?\nHow popular are your products and services in the new international market?\nHow do complete online market research without ever visiting the country\nWhat payment methods do people use online in new international markets?\nDesign trends\, colours and imagery in other countries?\nTo translate or not to translate?\nHow to drive traffic\, sales and enquiries through your website with SEO\, PPC\, Email and Social in international markets\n\nJust as the UKTI’s Passport to Export programme looks at the physical things you need to\, this Digital Passport to Export training session looks at the digital things you need to consider and how to find the information you need. This training session is not affiliated with UKTI in any way. \nCome and learn from a digital expert who has successfully helped companies break into new international markets to drive over 500\,000 visits to the new international websites from the new international markets within 4 months.
URL:https://www.contradodigital.com/event/digital-passport-export-20th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:International Trade
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/01/Digital-Passport-to-Export.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150313T093000
DTEND;TZID=Europe/London:20150313T123000
DTSTAMP:20260409T190226
CREATED:20150129T122325Z
LAST-MODIFIED:20150220T111949Z
UID:2471-1426239000-1426249800@www.contradodigital.com
SUMMARY:Social Media for Small Businesses - 13th March 2015
DESCRIPTION:The half day training session is designed to help small businesses get the most out of social media by engaging with key target audiences. Most small businesses are busy on social media every day\, retweeting others tweets\, doing follow Fridays\, getting involved with Twitter hours without any idea about what they are doing or why they are doing it. \nThe majority of activity from small businesses on social media is wasted time. Stop being busy on social media and start using your time effectively within your business. Learn from qualified professionals about how to use social media well. Be confident that you know what you are doing and why you are doing it. \n  \nWhat You’ll Learn\nIn this training session we will cover a range of topics about social media to enable you to use social media effectively for your business including; \n\nWhy you don’t need more followers\nWhy user engagement is key\nWhat are your goals from social media\nHow to track social media effectively and how this is working towards your business goals\nLooking at how social media contributes to increased revenue\nWhat to talk about on social media\nWhen to post content on social media\nHow to grow your audience on social media platforms\nTools and techniques to save an enormous amount of time\nHow to use Facebook for your business\nHow to use Twitter for your business\nHow to use LinkedIn for your business\nHow to use Google+ for your business\n\nAfter the training session you will be confident about using social media for your small business without spending hours a day managing it. Leaving you valuable time to focus on the important bits within your business\, the actual work you do. \nYou can be confident that the information that is presented within the session is leading edge and effective as we are an official Hootsuite Solutions Partner and our staff are Hootsuite Certified Professionals. Hootsuite is the leading social media management tool used by over 750 of the Fortune 1000 companies. Learn from the experts.
URL:https://www.contradodigital.com/event/social-media-small-businesses-13th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Social Media,Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2014/01/HootSuite-Solutions-Partner-Celebrations.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150306T123000
DTEND;TZID=Europe/London:20150306T163000
DTSTAMP:20260409T190226
CREATED:20150129T112356Z
LAST-MODIFIED:20150129T123545Z
UID:2468-1425645000-1425659400@www.contradodigital.com
SUMMARY:Introduction to WordPress - 6th March 2015
DESCRIPTION:The half day workshop will give you an overview of WordPress and the awesome power that it is capable of. For 99% of business websites\, WordPress is the only logical choice. The open source platform powers over 22% of websites on the entire internet\, globally. There are over 30\,000 plugins available\, mostly for free\, that allow you to extend the functionality of your website with a few clicks. \nWordPress gives you as a user or business to power to control your destiny. Easily update your own website without having to continually pay website developers for basic changes like adding images\, changing text or tweaking a page. Learn how to navigate your way around WordPress and understand about the key things you need to know. \nThis session is designed for people who want to learn how to use WordPress effectively within their own business. We won’t be going into the finer technical details or coding\, we’ll leave that for a more advanced session if you would like to learn more about that. \n  \nWhat You’ll Learn\nAfter attending the introduction to WordPress workshop you will go away with a good understanding of how to use WordPress effectively for managing your business online. The topics that we will cover during the training session includes; \n\nWhat is WordPress\, why is it free and where did it come from\ncom and WordPress.org key differences\nTheory of how WordPress is pieced together and why this is important to understand. Headers\, footers\, sidebars\, plugins\, themes and content.\nNavigating your way around the WordPress dashboard\nUnderstanding content types including Posts and Pages\nHow to publish content to your website including images\, videos and text\nHow to make your website look nice with Themes\nBasic configuration settings to get the most from your WordPress website\nUnderstanding comments\, moderation and spam\nOverview of plugins\, we can’t quite cover all 30\,000 of them in a day!\nMultiple users and roles\n\nThe majority of the session will be a live demo within the WordPress interface. Delivered by a WordPress expert who uses WordPress on a daily basis both as a user and advanced development work to build really cool things. Anything you want to know about WordPress\, this introductory session gives you the opportunity to learn from a WordPress expert.
URL:https://www.contradodigital.com/event/introduction-wordpress-6th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups,WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/WordPress-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150227T123000
DTEND;TZID=Europe/London:20150227T163000
DTSTAMP:20260409T190226
CREATED:20150129T105223Z
LAST-MODIFIED:20150129T123744Z
UID:2464-1425040200-1425054600@www.contradodigital.com
SUMMARY:Digital Marketing for Startups - 27th February 2015
DESCRIPTION:The half day workshop will give you an overview of everything you need to know about digital marketing as a startup or new business. When in the early stages of business\, you often don’t know what you don’t know. Which is why we see so many small businesses making the wrong decisions about their digital marketing activities which ultimately costs them a lot of time and money in the process. This crash course in digital marketing for startups is designed to put you and your business on the right track for success. \n  \nWhat You’ll Learn\nAfter attending the digital marketing for startups workshop you will go away with the knowledge to make informed decisions for your business. We will be covering a large range of topics that you need to be aware of to succeed online. \n  \nDesign \nLooking at the importance of design on your website\, how this links with the price point and quality expectations of customers. How to effectively use photography\, videos and content marketing on your website and pitfalls to avoid. The design of your website has such a huge impact on how people perceive your business\, products and services to the point that it impacts if people will or won’t want to do business with you. \n  \nBuild \nLooking at the technology behind websites\, explained in a very simply way. Talking through the key pieces of technology\, how to choose a website platform\, how to avoid paying for things you will never use and key pitfalls to avoid. Touching on mobile apps and what you can use these for. \n  \nTraffic \nLooking at how to drive traffic\, sales and enquiries through your website. Covering topics about Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Social Media and Email Marketing. Having a website and not actively promoting it is like buying a phone and expecting customers to call. It simply isn’t going to happen. Active promotion is needed across all areas. \n  \nTrack \nLooking at how to track your digital marketing activities effectively. Most businesses aren’t tracking their marketing activities at all\, let alone accurately. Instead of wasting money on printed flyers and adverts in magazines and newspapers\, learn how to track digital marketing activities which are 100’s of times more effective at generating business. \n  \nOptimise \nLooking at some really cool things that you can do on your website later down the line. For most small businesses\, they are not ready to take advantage of these straight away as they have a lot of other areas to work on as a priority. Knowing about some of the more advanced things you can do with your website allows you to plan for the future.
URL:https://www.contradodigital.com/event/digital-marketing-startups-27th-february-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/Digital-Marketing-for-Startups.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150220T123000
DTEND;TZID=Europe/London:20150220T163000
DTSTAMP:20260409T190226
CREATED:20150128T210936Z
LAST-MODIFIED:20150129T123724Z
UID:2463-1424435400-1424449800@www.contradodigital.com
SUMMARY:Introduction to Google Analytics Training Workshop - 20th February 2015
DESCRIPTION:This half day training session will give you an Introduction to Google Analytics and how you can use this powerful tool to learn more about your business and your customers. The Google Analytics training session will help you understand the awesome data that is available using this free tool and help your business make more informed decisions based on the data. \n  \nWho should attend?\nThe Introduction to Google Analytics training session is designed for people who are just getting to grips with Google Analytics and finding it a bit confusing. Throughout the session we will help show you how this powerful tool can be used to help your business make better decisions. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know the difference between visits\, visitors and page views?\nDo you know which pages or products on your website drive the most revenue?\nDo you know how many times people come back to your website before purchasing a product?\nDo you know the average order value for your products?\nDo you know which traffic source converts best for your business and which drives the highest return on investment?\nDo you know how many people visit your website from the social media activities you are doing? And do any of these people convert\, either straight away or in the future?\nDo you understand the different terminology within Google Analytics?\nDo you understand how Google Analytics collects data and what this means for attributing your marketing activities towards results?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Google Analytics training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Google Analytics so you can start to understand more about how your website is performing and how much revenue it is generating. \n  \nWhat will I learn?\nThe Introduction to Google Analytics training session will give you a foundation understanding of Google Analytics which will help you to understand how your website is performing. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with tracking and Google Analytics. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nUnderstanding the Google Analytics Interface\nGoogle Analytics Account Administration\nIntegrating Google AdWords and Tracking Campaigns within Google Analytics\nUnderstanding AdWords Data within Google Analytics\nGoals\, Funnels & E-Commerce\nUnderstanding Google Analytics Filters\nHow to Use Regular Expressions within Google Analytics\nHow to Track Domains\, Sub-Domains and Directories Correctly\nUnderstand Google Analytics Reports\nAdvanced Google Analytics\n\n  \nIn addition\, you will get to take away on the day your own Dimensions & Metrics Reference which will help you clearly understand all of the Google Analytics terminology. \n  \nThe Trainer\nThe Introduction to Google Analytics session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has passed the Google Analytics Individual Qualification. Michael is well placed to guide you through the process of understanding your website visitors better. \n \n 
URL:https://www.contradodigital.com/event/introduction-google-analytics-training-workshop-20th-february-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Google Analytics
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Google-Analytics-Traffic-Growth-Header-Image.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150213T123000
DTEND;TZID=Europe/London:20150213T163000
DTSTAMP:20260409T190226
CREATED:20150128T210354Z
LAST-MODIFIED:20150129T123701Z
UID:2461-1423830600-1423845000@www.contradodigital.com
SUMMARY:Introduction to Search Engine Optimisation Training Workshop - 13th February 2015
DESCRIPTION:This half day training session will give you an Introduction to Search Engine Optimisation to give you the knowledge to drive targeted traffic to your website from search engines and generate sales from this work. The Search Engine Optimisation training session will help you understand what you need to know in this fast pacing world. Tactics you may have been using last year could be causing harm to your business. Learn all about Search Engine Optimisation from the experts and get your questions answered. \nThis is an intense training session which will be tailored towards your individual business. As such\, places are strictly limited so book early to avoid disapointment. \n  \nWho should attend?\nThe Introduction to Search Engine Optimisation training session is designed for people who are starting to look at marketing their business online and are finding it a bit confusing. Throughout the session we will talk through how Search Engine Optimisation can be used to drive targeted traffic to your website and increase sales. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know what Search Engine Optimisation is?\nDo you know what key activities your business should be focusing on to increase organic traffic to your website?\nDo you know what Search Engine Optimisation activities can lead to your website getting removed from Google?\nDo you understand how to track Search Engine Optimisation results?\nDo you know how the Google Panda algorithm effects how you market your business online?\nDo you know how the Google Penguin algorithm effects how you market your business online?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Search Engine Optimisation training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Search Engine Optimisation so you can start to understand more about how to drive additional traffic and sales through your website. \n  \nWhat will I learn?\nThe Introduction to Search Engine Optimisation training session will give you a foundation understanding of Search Engine Optimisation and how search engines can be used to drive targeted traffic to your website. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with Search Engine Optimisation. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nWhat is Search Engine Optimisation\nHow can your business benefit from Search Engine Optimisation\nUnderstand the key changes in Search Engine Optimisation recently\, Google Panda & Google Penguin\nHow to avoid your website being removed from the search engines\nWhere to focus your Search Engine Optimisation efforts for long term success\nHow to track results from Search Engine Optimisation work\nIntegrated online marketing\n\n  \nThe Trainer\nThe Introduction to Search Engine Optimisation session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has successfully helped multi-national brands increase traffic and sales through their website throughout his career. Michael is well placed to guide you through the process of understanding Search Engine Optimisation and how to avoid any pitfalls.
URL:https://www.contradodigital.com/event/introduction-to-search-engine-optimisation-training-workshop-13th-february-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:SEO Events
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Search-Engine-Optimisation-Header-Image1.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
END:VCALENDAR