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DTSTART;TZID=Europe/London:20160907T100000
DTEND;TZID=Europe/London:20160907T120000
DTSTAMP:20260409T161446
CREATED:20160828T123607Z
LAST-MODIFIED:20160828T124713Z
UID:2288582-1473242400-1473249600@www.contradodigital.com
SUMMARY:Digital Forum 7th September 2016
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, TBC\n11:45 – 12:00: Closing Remarks\n\n  \n \n 
URL:https://www.contradodigital.com/event/digital-forum-7th-september-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160824T174500
DTEND;TZID=Europe/London:20160824T203000
DTSTAMP:20260409T161446
CREATED:20160729T133854Z
LAST-MODIFIED:20160729T133854Z
UID:2047498-1472060700-1472070600@www.contradodigital.com
SUMMARY:Improving UX with Customer Engagement
DESCRIPTION:This talk will explain the evolutionary UX process behind TendoJobs.com\, a website that links employers directly with job hunters making the entire recruitment process seamless and transparent. The design and building of TendoJobs.com has been driven by continual user feedback which has improved both the onboarding process and the engagement levels on the website. This talk will also cover some of the challenges faced and the lessons learnt while diversifying the business model from agency into a scalable technology product. \nMichael Cropper is the founder of tech startup TendoJobs.com and owner of digital agency ContradoDigital.com. He can be found on Twitter @TendoJobs / @Contrado Digital /@MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishes useful resources on digital topics over the company’s developer blog. \nPlease invite your friends and colleagues and use #UXManchester \nSchedule: \n5:45 Free refreshments \n6:30 Michael’s talk & discussion \n7:45 Lightning talks \n8:30 Drinks & chat at PLY (next door) \nLightning talks & Sketchnotes: \nPlease feel free to prepare a Lightning Talk (max 3 min) or bring/create your Sketchnotes about any UX related or topic related idea\, project\, vacancy\, event etc. \nLive streaming: \nThis talk will be broadcasted live as well as archived on Periscope@UXManchester \nBook here: https://www.meetup.com/Manchester-UX-UI-Networking/events/232914157/
URL:https://www.contradodigital.com/event/improving-ux-customer-engagement/
LOCATION:SpaceportX\, 24/26 Lever Street\, Manchester\, Greater Manchester\, M1 1DZ\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/04/tendo-jobs-logo-transparent-background.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160803T100000
DTEND;TZID=Europe/London:20160803T120000
DTSTAMP:20260409T161446
CREATED:20160711T154003Z
LAST-MODIFIED:20160711T154003Z
UID:1909352-1470218400-1470225600@www.contradodigital.com
SUMMARY:Digital Forum 3rd August 2016
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, TBC\n11:45 – 12:00: Closing Remarks\n\n  \n \n 
URL:https://www.contradodigital.com/event/digital-forum-3rd-august-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160706T100000
DTEND;TZID=Europe/London:20160706T120000
DTSTAMP:20260409T161446
CREATED:20160627T111901Z
LAST-MODIFIED:20160711T152907Z
UID:1805008-1467799200-1467806400@www.contradodigital.com
SUMMARY:Digital Forum
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, Web Server Security & Protecting your Digital Assets\n11:45 – 12:00: Closing Remarks\n\n\n \n 
URL:https://www.contradodigital.com/event/digital-forum-july-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160421T093000
DTEND;TZID=Europe/London:20160421T123000
DTSTAMP:20260409T161446
CREATED:20160301T112651Z
LAST-MODIFIED:20160301T112651Z
UID:1593005-1461231000-1461241800@www.contradodigital.com
SUMMARY:Introduction to Google Analytics Training Workshop - 21st April 2016
DESCRIPTION:This half day training session will give you an Introduction to Google Analytics and how you can use this powerful tool to learn more about your business and your customers. The Google Analytics training session will help you understand the awesome data that is available using this free tool and help your business make more informed decisions based on the data. \n  \nWho should attend?\nThe Introduction to Google Analytics training session is designed for people who are just getting to grips with Google Analytics and finding it a bit confusing. Throughout the session we will help show you how this powerful tool can be used to help your business make better decisions. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know the difference between visits\, visitors and page views?\nDo you know which pages or products on your website drive the most revenue?\nDo you know how many times people come back to your website before purchasing a product?\nDo you know the average order value for your products?\nDo you know which traffic source converts best for your business and which drives the highest return on investment?\nDo you know how many people visit your website from the social media activities you are doing? And do any of these people convert\, either straight away or in the future?\nDo you understand the different terminology within Google Analytics?\nDo you understand how Google Analytics collects data and what this means for attributing your marketing activities towards results?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Google Analytics training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Google Analytics so you can start to understand more about how your website is performing and how much revenue it is generating. \n  \nWhat will I learn?\nThe Introduction to Google Analytics training session will give you a foundation understanding of Google Analytics which will help you to understand how your website is performing. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with tracking and Google Analytics. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nUnderstanding the Google Analytics Interface\nGoogle Analytics Account Administration\nIntegrating Google AdWords and Tracking Campaigns within Google Analytics\nUnderstanding AdWords Data within Google Analytics\nGoals\, Funnels & E-Commerce\nUnderstanding Google Analytics Filters\nHow to Use Regular Expressions within Google Analytics\nHow to Track Domains\, Sub-Domains and Directories Correctly\nUnderstand Google Analytics Reports\nAdvanced Google Analytics\n\n  \nIn addition\, you will get to take away on the day your own Dimensions & Metrics Reference which will help you clearly understand all of the Google Analytics terminology. \n  \nThe Trainer\nThe Introduction to Google Analytics session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has passed the Google Analytics Individual Qualification. Michael is well placed to guide you through the process of understanding your website visitors better. \n \n 
URL:https://www.contradodigital.com/event/introduction-google-analytics-training-workshop-21st-april-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Google Analytics
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Google-Analytics-Traffic-Growth-Header-Image.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160411T093000
DTEND;TZID=Europe/London:20160411T123000
DTSTAMP:20260409T161446
CREATED:20160301T111035Z
LAST-MODIFIED:20160301T111149Z
UID:1593003-1460367000-1460377800@www.contradodigital.com
SUMMARY:Introduction to Pay Per Click Advertising Training Workshop - 11th April 2016
DESCRIPTION:This training session will give you an Introduction to Pay per Click Advertising to allow you to understand the options available\, what to focus on and how to generate a return on your advertising investment. This is an intense training session which will be tailored towards your individual business. As such\, places are strictly limited so book now to avoid disappointment. \nSummary Agenda\n\n9:30: Arrivals\n9:45: Covering all about Google AdWords for your business. What you need to know to run a successful Google AdWords campaign\n11:00: Bring your laptops\, work through your Google AdWords account and set up your first campaign with a £150 voucher to get you started\n12:30: Close\n\nDetailed Agenda\n\nIntroduction to Google AdWords\nAccount management\nCampaign and ad group management\nKeyword targeting\nLanguage & location targeting\nAd formats\nBudgets and bidding\nMeasurement and optimisation\nPerformance\, profitability and growth\nManaging multiple accounts\nBring your laptops\, it’s time to put everything you have learnt in the morning session into action and start your AdWords campaign running. Hands on second half to set up your campaign with qualified Google AdWords professionals on hand to help you along the way\n\n  \nPre-Event To-Do\n\n\nBring your laptop\nSet up a Google AdWords account at http://adwords.google.co.uk\, complete all your details and link bank account up etc. Simply follow all of the setup instructions. Note\, this should be set up as a company account\, rather than you.name@your-company.com to make on-going management easier. You will need Administrator access during the workshop\nSet up a Google Analytics account and make sure this is installed on your website. You will need Administrator access during the workshop\nComplete your details in the form below so the session can be tailored to your level of knowledge and experience\n\n  \n\nGoogle AdWords Voucher\nAs an attendee\, you are entitled to receive a Google AdWords voucher worth up to £150 to spend towards your first advertising campaign. Please note that Google AdWords vouchers have terms and conditions\, this is not something we can control unfortunately: http://www.google.co.uk/adwords/coupons/terms.html \n[gravityform id=”1″ name=”Request Google AdWords Vouchers”] \n\nPrevious Attendees\n“Excellent session\, relevant and clear\, would recommend to anyone wanting to develop online campaigns” – Bruce Maclean\,  Managing Director at Raecan Marketing \n“Great session that covered a lot of areas from start to finish. Great crash course.” – Daniel Hill\, Marketing Assistant at PM+M Accountants \n“Very knowledgeable\, level of support great\, thanks for not making me feel stupid!” – Maureen Askew\, Early Years and Childcare Business Consultant \n“Excellent. Really helpful session. Looking forward to seeing how this helps my business and tweaking the campaign as I get more data.” – Jane Leach\, Owner at i-Architect
URL:https://www.contradodigital.com/event/introduction-pay-per-click-advertising-training-workshop-11th-april-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:PPC Events
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/11/Google-AdWords-Training-Workshop.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160331T093000
DTEND;TZID=Europe/London:20160331T123000
DTSTAMP:20260409T161446
CREATED:20160301T105244Z
LAST-MODIFIED:20160301T105244Z
UID:1593001-1459416600-1459427400@www.contradodigital.com
SUMMARY:Introduction to Search Engine Optimisation Training Workshop - 31st March 2016
DESCRIPTION:This half day training session will give you an Introduction to Search Engine Optimisation to give you the knowledge to drive targeted traffic to your website from search engines and generate sales from this work. The Search Engine Optimisation training session will help you understand what you need to know in this fast pacing world. Tactics you may have been using last year could be causing harm to your business. Learn all about Search Engine Optimisation from the experts and get your questions answered. \nThis is an intense training session which will be tailored towards your individual business. As such\, places are strictly limited so book early to avoid disapointment. \n  \nWho should attend?\nThe Introduction to Search Engine Optimisation training session is designed for people who are starting to look at marketing their business online and are finding it a bit confusing. Throughout the session we will talk through how Search Engine Optimisation can be used to drive targeted traffic to your website and increase sales. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know what Search Engine Optimisation is?\nDo you know what key activities your business should be focusing on to increase organic traffic to your website?\nDo you know what Search Engine Optimisation activities can lead to your website getting removed from Google?\nDo you understand how to track Search Engine Optimisation results?\nDo you know how the Google Panda algorithm effects how you market your business online?\nDo you know how the Google Penguin algorithm effects how you market your business online?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Search Engine Optimisation training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Search Engine Optimisation so you can start to understand more about how to drive additional traffic and sales through your website. \n  \nWhat will I learn?\nThe Introduction to Search Engine Optimisation training session will give you a foundation understanding of Search Engine Optimisation and how search engines can be used to drive targeted traffic to your website. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with Search Engine Optimisation. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nWhat is Search Engine Optimisation\nHow can your business benefit from Search Engine Optimisation\nUnderstand the key changes in Search Engine Optimisation recently\, Google Panda & Google Penguin\nHow to avoid your website being removed from the search engines\nWhere to focus your Search Engine Optimisation efforts for long term success\nHow to track results from Search Engine Optimisation work\nIntegrated online marketing\n\n  \nThe Trainer\nThe Introduction to Search Engine Optimisation session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has successfully helped multi-national brands increase traffic and sales through their website throughout his career. Michael is well placed to guide you through the process of understanding Search Engine Optimisation and how to avoid any pitfalls.
URL:https://www.contradodigital.com/event/introduction-search-engine-optimisation-training-workshop-31st-march-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:SEO Events
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Search-Engine-Optimisation-Header-Image1.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160323T093000
DTEND;TZID=Europe/London:20160323T123000
DTSTAMP:20260409T161446
CREATED:20160301T104346Z
LAST-MODIFIED:20160301T104606Z
UID:1592999-1458725400-1458736200@www.contradodigital.com
SUMMARY:WordPress for Beginners Training Workshop - 23rd March 2016
DESCRIPTION:The half day workshop will give you an overview of WordPress and the awesome power that it is capable of. For 99% of business websites\, WordPress is the only logical choice. The open source platform powers over 22% of websites on the entire internet\, globally. There are over 30\,000 plugins available\, mostly for free\, that allow you to extend the functionality of your website with a few clicks. \nWordPress gives you as a user or business to power to control your destiny. Easily update your own website without having to continually pay website developers for basic changes like adding images\, changing text or tweaking a page. Learn how to navigate your way around WordPress and understand about the key things you need to know. \nThis session is designed for people who want to learn how to use WordPress effectively within their own business. We won’t be going into the finer technical details or coding\, we’ll leave that for a more advanced session if you would like to learn more about that. \n  \nWhat You’ll Learn\nAfter attending the introduction to WordPress workshop you will go away with a good understanding of how to use WordPress effectively for managing your business online. The topics that we will cover during the training session includes; \n\nWhat is WordPress\, why is it free and where did it come from\ncom and WordPress.org key differences\nTheory of how WordPress is pieced together and why this is important to understand. Headers\, footers\, sidebars\, plugins\, themes and content.\nNavigating your way around the WordPress dashboard\nUnderstanding content types including Posts and Pages\nHow to publish content to your website including images\, videos and text\nHow to make your website look nice with Themes\nBasic configuration settings to get the most from your WordPress website\nUnderstanding comments\, moderation and spam\nOverview of plugins\, we can’t quite cover all 30\,000 of them in a day!\nMultiple users and roles\n\nThe majority of the session will be a live demo within the WordPress interface. Delivered by a WordPress expert who uses WordPress on a daily basis both as a user and advanced development work to build really cool things. Anything you want to know about WordPress\, this introductory session gives you the opportunity to learn from a WordPress expert.
URL:https://www.contradodigital.com/event/wordpress-beginners-training-workshop-23rd-march-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups,WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/WordPress-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160321T100000
DTEND;TZID=Europe/London:20160321T120000
DTSTAMP:20260409T161446
CREATED:20160301T093058Z
LAST-MODIFIED:20160303T140121Z
UID:1592996-1458554400-1458561600@www.contradodigital.com
SUMMARY:Digital Marketing for Startups New Enterprise Allowance March 2016
DESCRIPTION:This free taster session is designed to shortcut your learning in the digital world to understand what foundations you really need in place to enable your business to grow. Most startups get their digital fundamentals wrong which costs their businesses precious time and money. The event is purely for businesses who have been involved with the Government’s New Enterprise Allowance (NEA) scheme with East Lancs Chamber of Commerce. \nFor ambitious companies looking to implement the right technologies from the outset to help their business grow\, this taster workshop is designed to help you understand how your technology decisions can either help or hinder your business. \n  \n“Smart people learn from their own mistakes\, wise people learn from the mistakes of others.” – A Wise Person \n  \n5 Key Takeaways from the taster session will include; \n\nWebsite Technologies: Understanding the components of your website and how these technologies can mean the difference between growing your business online or chaining you to the ground. Looking at website language choices\, content management system choices\, web hosting choices and more.\nGenerating Traffic: As a startup or new business\, having a website is the equivalent of buying a phone… no-one is going to call you unless you start to promote your phone number. The same is true for your website with the key difference being that we live in a digitally connected world\, so the rules of engagement have significantly changed. Touching on Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Email Marketing and Social Media Strategy.\nTracking Results: You can only improve on your performance if you are tracking your results accurately. Most businesses\, even well established businesses\, aren’t tracking their marketing efforts accurately. Learn what is possible by using free tools such as Google Analytics to track everything you could ever imagine\, and lots you never even knew would be possible.\nWebsite Security & Backups: “It’s ok\, no-one would ever think we’re important enough to bother hacking into our website” – Is generally the thought process right before an attack happens for most businesses. The majority of website attacks and hacking these days is automated which means that you need to have systems\, procedures and backups in place to prevent your website being the next victim. As event was being written\, a member of the team was dealing with yet another businesses whose website had been hacked into. With the right systems in place\, you can significantly reduce the risk of your website being broken into or taken offline.\nBusiness Email Addresses: Most businesses start off with free email technologies which are simply not suitable in a modern business environment. Learn about the different email technologies\, how they work and why there is only one choice for serious businesses to work seamlessly between devices from anywhere in the world.\n\nThe aim of the taster workshop is to give you quick fire information about the key areas you need to implement within your business to have the foundations in place for your business to grow. This is not a how-to training session\, this session is designed to make you aware of the technologies\, systems and processes you need in place to save your business precious time and money in your early years. \n  \nAbout the Speaker \nMichael is the Managing Director of Contrado Digital who works with ambitious organisations and tech startups to boost revenue online through effective digital marketing and website development. Working at a strategic level with business owners and directors\, he bridges the gap between what businesses need next to fulfil their ambitions and the finer technical implementations of how this is going to be achieved. \nMichael has a wide background working with large brands and organisations helping them grow internationally all the way down to helping startup businesses make the right decisions early on. He can be found on Twitter @Contrado Digital / @MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishing useful resources on digital topics for businesses over on the company blog.
URL:https://www.contradodigital.com/event/digital-marketing-startups-new-enterprise-allowance-march-2016/
LOCATION:East Lancs Chamber of Commerce\, Red Rose Court\, Clayton Business Park\, Accrington\, Lancashire\, BB5 5JR\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/09/East-Lancs-Chamber-of-Commerce-Logo.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160315
DTEND;VALUE=DATE:20160317
DTSTAMP:20260409T161446
CREATED:20160229T110532Z
LAST-MODIFIED:20160229T110532Z
UID:1592338-1458000000-1458172799@www.contradodigital.com
SUMMARY:Cyber Security Conference 2016
DESCRIPTION:Blackpool
URL:https://www.contradodigital.com/event/cyber-security-conference-2016/
LOCATION:Lancashire
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160227
DTEND;VALUE=DATE:20160228
DTSTAMP:20260409T161446
CREATED:20160207T192819Z
LAST-MODIFIED:20160207T192819Z
UID:1584577-1456531200-1456617599@www.contradodigital.com
SUMMARY:WhatNext Conference 2016
DESCRIPTION:We want to awaken your entrepreneurial potential and welcome you to our annual What Next? Conference. This jam-packed day will allow you to hear from a range of leading entrepreneurs and visionaries and participate in workshops designed specifically for you. \nBook directly at: http://www.whatnextconference.co.uk/
URL:https://www.contradodigital.com/event/whatnext-conference-2016/
LOCATION:The Comedy Store\, Deansgate Locks\, Manchester\, Greater Manchester\, M1 5LH\, United Kingdom
CATEGORIES:Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160226
DTEND;VALUE=DATE:20160227
DTSTAMP:20260409T161446
CREATED:20160207T192000Z
LAST-MODIFIED:20160207T192000Z
UID:1584575-1456444800-1456531199@www.contradodigital.com
SUMMARY:What you Need to Know about Website Development for your Business
DESCRIPTION:This one-day course is designed for business owners\, directors and marketing managers who need to understand how website technologies impact business growth. Avoid making the same mistakes so many businesses make by understanding website technologies without the jargon and without needing to become a website developer yourself. \nYour website is the focal point of your business with new customers\, current customers\, staff\, investors\, competitors\, journalists and marketers all looking at how you are performing. Your website is the center of your marketing activities yet when implementing poor website technologies\, this can significantly impact your options to showcase your business in the best way possible. \nThe workshop will cover: \n\nWebsite Technologies: What you need to know and how this impacts your business. Covering a range of technologies in the traditional\, and not so traditional approaches to website development.\nJargon Buster: The digital world is full of jargon\, so let’s clear some of this up and see how this translates for your business.\nWebsite Backups: What happens when things go wrong? Be prepared for the worst case scenario and avoid the common pitfalls many businesses make\, i.e. not automating backups.\nWebsite Security: Barely a day goes by without news of a data breach\, website hack or security issue on the news. Website hacking is often not a well targeted attack at your website individually\, rather it is a sophisticated attack on an automated basis. Learn how to protect yourself and avoid your website being taken out.\nKeeping Control: So many businesses give away control of their website to a web developer\, who then goes AWOL. Keep control of your key digital asset at all times.\n\nPlease book directly with the North & West Lancs Chamber of Commerce: http://www.lancschamber.co.uk/training/what-you-need-to-know-about-website-development-for-your-business/
URL:https://www.contradodigital.com/event/what-you-need-to-know-about-website-development-for-your-business/
LOCATION:North & West Lancs Chamber of Commerce\, 1-2 Lockheed Court\, Amy Johnson Way\, Blackpool\, Lancashire\, FY4 2RN\, United Kingdom
CATEGORIES:Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160210T183000
DTEND;TZID=Europe/London:20160210T210000
DTSTAMP:20260409T161446
CREATED:20160207T190646Z
LAST-MODIFIED:20160207T190646Z
UID:1584573-1455129000-1455138000@www.contradodigital.com
SUMMARY:MancSAS February 2016
DESCRIPTION:The next ‪#‎MancSAS‬\, happening on 10th February at I-COM with the following speakers: \nDawn Anderson\, Move-It Marketing – Whistlestop Tool Tour For Whole Brain Marketing\nRhys Wynne\, Firecask – 5 Top tools for WordPress SEO (To Use As Well as Yoast’s Stuff)\nDaniel Morehead\, CTI Digital – Making short work of longtail\nMichael Cropper\, Contrado Digital – Justifying your Digital Expertise \n\nWe’re also pleased to announce Ben Benjamin James Barker from Firecask speaking about Google search operators and Jamal Atcha from I-COM talking about user engagement. \nThese are 5-minute lightning talks\, after which we’ll decamp to somewhere with a bar. \nPlease do sign up athttps://www.facebook.com/events/824518944361559/?action_history=nullso we can get an idea of how many chairs to put out! \nOh\, and share this with all your friends\, here and on Twitter.
URL:https://www.contradodigital.com/event/mancsas-february-2016/
LOCATION:I-COM\, 131 Portland Street\, Manchester\, Greater Manchester\, M1 4PY\, United Kingdom
CATEGORIES:Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160209
DTEND;VALUE=DATE:20160210
DTSTAMP:20260409T161446
CREATED:20160207T185949Z
LAST-MODIFIED:20160207T190136Z
UID:1584571-1454976000-1455062399@www.contradodigital.com
SUMMARY:Manchester Digital Skills Festival 2016
DESCRIPTION:Day 1: Digital Skills Conference  9th Feb 2016\, 10:00am-4:30pm \nThe largest digital skills conference in the North and a must-attend for all those involved in educating and teaching young digital talent and for those involved in attracting and retaining digital talent in the North West. The conference looks at how industry engages with education; what businesses need to do to recruit and retain digital talent and how we are educating the next generation of digital talent. The conference is free to attend. \nBook with Manchester Digital. Will be a great event as always.
URL:https://www.contradodigital.com/event/manchester-digital-skills-festival-2016/
LOCATION:Manchester Town Hall\, Albert Square\, Manchester\, Greater Manchester\, M60 2LA\, United Kingdom
CATEGORIES:Digital
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20151125T080000
DTEND;TZID=Europe/London:20151125T170000
DTSTAMP:20260409T161446
CREATED:20150906T161702Z
LAST-MODIFIED:20150906T161858Z
UID:1257916-1448438400-1448470800@www.contradodigital.com
SUMMARY:Building Your Personal Brand Online
DESCRIPTION:Michael Cropper is presenting an engaging session at Salford University’s Creative Entrepreneur event on how you can connect with a global audience and create new opportunities. \nCreative Entrepreneur\, the Next Generation event is on 25 Nov 2015 at MediaCityUK. The event will break new ground and celebrates the creative and digital economy. Attending the event you will see Masterclasses\, panel sessions\, performances\, installations\, networking sessions and more on the theme of the Creative Entrepreneur – you will be inspired and amazed. Salford University’s MediaCityUK space features cutting edge technology\, multi-touch tables\, Christie Tile walls and a Digital Performance Lab. The technology in the space showcases some of our best creative and entrepreneurial projects and brilliant minds and talent coming together for an astonishing showcase of creative entrepreneurialism. High profile speakers are combined with local favorites and interactive sessions such as creative speed networking and installations. \nTo book tickets to the event\, please visit the Creative Entrepreneur website listed below.
URL:https://www.contradodigital.com/event/building-your-personal-brand-online/
LOCATION:Salford University\, MediaCityUK\, Manchester\, Greater Manchester\, M50 2HE\, United Kingdom
CATEGORIES:Branding
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20151029T100000
DTEND;TZID=Europe/London:20151029T120000
DTSTAMP:20260409T161446
CREATED:20150910T172656Z
LAST-MODIFIED:20150910T173548Z
UID:1288622-1446112800-1446120000@www.contradodigital.com
SUMMARY:Digital Marketing for Startups New Enterprise Allowance
DESCRIPTION:This free taster session is designed to shortcut your learning in the digital world to understand what foundations you really need in place to enable your business to grow. Most startups get their digital fundamentals wrong which costs their businesses precious time and money. The event is purely for businesses who have been involved with the Government’s New Enterprise Allowance (NEA) scheme with East Lancs Chamber of Commerce. \nFor ambitious companies looking to implement the right technologies from the outset to help their business grow\, this taster workshop is designed to help you understand how your technology decisions can either help or hinder your business. \n  \n“Smart people learn from their own mistakes\, wise people learn from the mistakes of others.” – A Wise Person \n  \n5 Key Takeaways from the taster session will include; \n\nWebsite Technologies: Understanding the components of your website and how these technologies can mean the difference between growing your business online or chaining you to the ground. Looking at website language choices\, content management system choices\, web hosting choices and more.\nGenerating Traffic: As a startup or new business\, having a website is the equivalent of buying a phone… no-one is going to call you unless you start to promote your phone number. The same is true for your website with the key difference being that we live in a digitally connected world\, so the rules of engagement have significantly changed. Touching on Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Email Marketing and Social Media Strategy.\nTracking Results: You can only improve on your performance if you are tracking your results accurately. Most businesses\, even well established businesses\, aren’t tracking their marketing efforts accurately. Learn what is possible by using free tools such as Google Analytics to track everything you could ever imagine\, and lots you never even knew would be possible.\nWebsite Security & Backups: “It’s ok\, no-one would ever think we’re important enough to bother hacking into our website” – Is generally the thought process right before an attack happens for most businesses. The majority of website attacks and hacking these days is automated which means that you need to have systems\, procedures and backups in place to prevent your website being the next victim. As event was being written\, a member of the team was dealing with yet another businesses whose website had been hacked into. With the right systems in place\, you can significantly reduce the risk of your website being broken into or taken offline.\nBusiness Email Addresses: Most businesses start off with free email technologies which are simply not suitable in a modern business environment. Learn about the different email technologies\, how they work and why there is only one choice for serious businesses to work seamlessly between devices from anywhere in the world.\n\nThe aim of the taster workshop is to give you quick fire information about the key areas you need to implement within your business to have the foundations in place for your business to grow. This is not a how-to training session\, this session is designed to make you aware of the technologies\, systems and processes you need in place to save your business precious time and money in your early years. \n  \nAbout the Speaker \nMichael is the Managing Director of Contrado Digital who works with ambitious organisations and tech startups to boost revenue online through effective digital marketing and website development. Working at a strategic level with business owners and directors\, he bridges the gap between what businesses need next to fulfil their ambitions and the finer technical implementations of how this is going to be achieved. \nMichael has a wide background working with large brands and organisations helping them grow internationally all the way down to helping startup businesses make the right decisions early on. He can be found on Twitter @Contrado Digital / @MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishing useful resources on digital topics for businesses over on the company blog.
URL:https://www.contradodigital.com/event/digital-marketing-for-startups-new-enterprise-allowance/
LOCATION:East Lancs Chamber of Commerce\, Red Rose Court\, Clayton Business Park\, Accrington\, Lancashire\, BB5 5JR\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/09/East-Lancs-Chamber-of-Commerce-Logo.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151010
DTEND;VALUE=DATE:20151011
DTSTAMP:20260409T161446
CREATED:20150918T125304Z
LAST-MODIFIED:20150918T125415Z
UID:1347071-1444435200-1444521599@www.contradodigital.com
SUMMARY:WordCamp Manchester 2015
DESCRIPTION:We’ve been involved with organising this year’s WordCamp Manchester 2015 event along with a team of volunteers from various organisations which is hosted at Manchester Metropolitan University’s new Business School on the 10th October. The event has been designed to be accessible to businesses\, WordPress users and digital marketers with two tracks running throughout the day. \n  \nContent Track\nThe content track has been designed for speakers to share their knowledge\, experience and expertise about how you can use WordPress effectively for content marketing activities. WordPress is designed for users to easily add\, edit and upload new content to your website with ease which is why there is a speaker track designed to look at key topics for this. \n  \nTechnical Track\nThe technical track has been designed for speakers to share their knowledge\, experience and expertise about how you can implement some really cool technical configurations on WordPress. Learn about the right way you should be developing your WordPress website and how to avoid some of the common mistakes people make. \n  \nConfirmed Speakers\nConfirmed speakers to date include; \n\nElliot Taylor – Building our Product – from a client agency to a product agency\nDavid Murphy – Managing WordPress with Ansible\nMichael Cropper – Tracking Your Content Marketing Results Accurately\nEdmund Turbin – Working in Harmony – Optimize Your WordPress Development Workflow\nKonstantinos Kouratoras\nDave Green\nMike Little – VPS hosting for speed and security\nJason King – 20 ways to improve the experience of content editing in WordPress\nChelsea Louise Haden – Top tips for web agencies to collaborate with freelance content writers more efficiently\nTim Nash – A Very Modern WordPress Stack\nMark Wilkinson – A Year in Freelancing – Lessons Learned\, Tips and Tricks\nLiz Hannaford – Developing your Content Strategy\n\nBook your tickets while they last over at https://manchester.wordcamp.org/2015/
URL:https://www.contradodigital.com/event/wordcamp-manchester-2015/
LOCATION:Manchester Metropolitan University Business School\, All Saints Campus\, Oxford Rd\, Manchester\, Greater Manchester\, M15 6BH\, United Kingdom
CATEGORIES:WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/09/WordCamp-Manchester-2015-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20151007T153000
DTEND;TZID=Europe/London:20151007T173000
DTSTAMP:20260409T161446
CREATED:20150910T141123Z
LAST-MODIFIED:20150910T175840Z
UID:1286068-1444231800-1444239000@www.contradodigital.com
SUMMARY:Digital Marketing for Startups Business Enterprise Trust
DESCRIPTION:This free taster session is designed to shortcut your learning in the digital world to understand what foundations you really need in place to enable your business to grow. Most startups get their digital fundamentals wrong which costs their businesses precious time and money. The event is for businesses who have been involved with the Startup Loans scheme with Business Enterprise Trust. \nFor ambitious companies looking to implement the right technologies from the outset to help their business grow\, this taster workshop is designed to help you understand how your technology decisions can either help or hinder your business. \n  \n“Smart people learn from their own mistakes\, wise people learn from the mistakes of others.” – A Wise Person \n  \n5 Key Takeaways from the taster session will include; \n\nWebsite Technologies: Understanding the components of your website and how these technologies can mean the difference between growing your business online or chaining you to the ground. Looking at website language choices\, content management system choices\, web hosting choices and more.\nGenerating Traffic: As a startup or new business\, having a website is the equivalent of buying a phone… no-one is going to call you unless you start to promote your phone number. The same is true for your website with the key difference being that we live in a digitally connected world\, so the rules of engagement have significantly changed. Touching on Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Email Marketing and Social Media Strategy.\nTracking Results: You can only improve on your performance if you are tracking your results accurately. Most businesses\, even well established businesses\, aren’t tracking their marketing efforts accurately. Learn what is possible by using free tools such as Google Analytics to track everything you could ever imagine\, and lots you never even knew would be possible.\nWebsite Security & Backups: “It’s ok\, no-one would ever think we’re important enough to bother hacking into our website” – Is generally the thought process right before an attack happens for most businesses. The majority of website attacks and hacking these days is automated which means that you need to have systems\, procedures and backups in place to prevent your website being the next victim. As event was being written\, a member of the team was dealing with yet another businesses whose website had been hacked into. With the right systems in place\, you can significantly reduce the risk of your website being broken into or taken offline.\nBusiness Email Addresses: Most businesses start off with free email technologies which are simply not suitable in a modern business environment. Learn about the different email technologies\, how they work and why there is only one choice for serious businesses to work seamlessly between devices from anywhere in the world.\n\nThe aim of the taster workshop is to give you quick fire information about the key areas you need to implement within your business to have the foundations in place for your business to grow. This is not a how-to training session\, this session is designed to make you aware of the technologies\, systems and processes you need in place to save your business precious time and money in your early years. \n  \nAbout the Speaker \nMichael is the Managing Director of Contrado Digital who works with ambitious organisations and tech startups to boost revenue online through effective digital marketing and website development. Working at a strategic level with business owners and directors\, he bridges the gap between what businesses need next to fulfil their ambitions and the finer technical implementations of how this is going to be achieved. \nMichael has a wide background working with large brands and organisations helping them grow internationally all the way down to helping startup businesses make the right decisions early on. He can be found on Twitter @Contrado Digital / @MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishing useful resources on digital topics for businesses over on the company blog.
URL:https://www.contradodigital.com/event/digital-marketing-for-startups-business-enterprise-trust/
LOCATION:Business Enterprise Trust\, The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/09/Business-Enterprise-Trust-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150924T110000
DTEND;TZID=Europe/London:20150924T120000
DTSTAMP:20260409T161446
CREATED:20150906T154232Z
LAST-MODIFIED:20150906T154232Z
UID:1257607-1443092400-1443096000@www.contradodigital.com
SUMMARY:Securing Your Website to Prevent Hacking and DDoS Attacks
DESCRIPTION:Be aware of the latest threats to your website and how to protect against them. Looking at how your technology choices can impact how vulnerable your website is\, how to prevent attacks with 3rd party software and reviewing your backup strategy for when things do go wrong. What would be the cost to your business if your website was offline for a day? A week? Several weeks or more? Do not make the mistake many businesses do and think that this will not happen to you\, websites are attacked and hacked near automatically these days by sophisticated botnets designed to take advantage of your weakness. \nWhether you are running an ecommerce store or a basic websites\, the costs involved from an attack are huge; \n\nHow many lost enquiries per day would you lose if your website was offline?\nWhat would the value of those enquiries be over the lifetime of those new customers?\nWhat would the lost revenue look like if you are an ecommerce shop?\nWhat would be the cost for you to fix these problems in number of person-hours taken\, and the lost revenue by not having these people work on revenue generating activities?\nWhat would be the reputational damage to your business if your website was hacked and customer details were stolen?\n\nYou have to ask yourself the question\, can you afford not to protect your website? \nSome facts about website attacks; \n\n45% of data thefts are for non-payment card data\n85% of the exploits detected were from 3rd party plugins\nWeak passwords contributed to 31% of breaches\n96% of investigated applications had one or more serious security vulnerabilities\n100% of mobile applications tested contained at least one vulnerability\n71% of victims did not detect the breach their self\nThe average number of days from initial intrusion to detection was a whopping 87 days\n81% of large businesses having experienced security breaches in 2014.\nThe cost of a typical breach is now at £1.15 million\, up from £600\,000 in the previous year.\n\nLarger organisations generally have more security built into their website whereas smaller and medium sized businesses always think they will never be a target. The fact is that many smaller and medium sized business websites are often the targets as they are far easier to break into as they haven’t invested in security.
URL:https://www.contradodigital.com/event/securing-your-website-to-prevent-hacking-and-ddos-attacks/
LOCATION:Burnley Youth Theatre\, Queen's Park Road\, Burnley\, Lancashire\, BB10 3LB\, United Kingdom
CATEGORIES:Security
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150916T200000
DTEND;TZID=Europe/London:20150916T210000
DTSTAMP:20260409T161446
CREATED:20150906T162822Z
LAST-MODIFIED:20150906T162822Z
UID:1257918-1442433600-1442437200@www.contradodigital.com
SUMMARY:Using Google Analytics to Track Your Digital Marketing Results Accurately
DESCRIPTION:Michael Cropper is presenting a talk on Using Google Analytics to Track Your Digital Marketing Results Accurately at the Manchester WordPress User Group meetup in September. Looking at how to use Google Analytics effectively by integrating with WordPress and key website elements to understand how your website visitors are behaving on your website. Then reviewing how to deal with the growing referral spam problem within Google Analytics before finally covering how to use the data you are collecting to improve your digital marketing campaigns. \nThe Manchester WordPress User Group is free to attend by anyone with an interest in WordPress. No need to book tickets\, simply turn up on the evening and surround yourself with people interested in WordPress.
URL:https://www.contradodigital.com/event/using-google-analytics-to-track-your-digital-marketing-results-accurately/
LOCATION:MadLab\, 36-40 Edge St\, Manchester\, Greater Manchester\, M4 1HN\, United Kingdom
CATEGORIES:Google Analytics
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150327
DTEND;VALUE=DATE:20150328
DTSTAMP:20260409T161446
CREATED:20150125T211533Z
LAST-MODIFIED:20150206T162327Z
UID:2281-1427414400-1427500799@www.contradodigital.com
SUMMARY:Introduction to Pay Per Click Advertising Training Workshop - 27th March 2015
DESCRIPTION:This full day training session will give you an Introduction to Pay per Click Advertising to allow you to understand the options available\, what to focus on and how to generate a return on your advertising investment. This is an intense training session which will be tailored towards your individual business. As such\, places are strictly limited so book now to avoid disappointment. \nSummary Agenda\n\n9:30: Arrivals\n10:00: Morning session to start\, covering all about Google AdWords for your business. What you need to know to run a successful Google AdWords campaign\n12:30: Lunch\n1:30: Afternoon session to start\, bring your laptops\, work through your Google AdWords account and set up your first campaign with a £150 voucher to get you started\n4:30: Close\n\nDetailed Agenda\nMorning Session \n\nIntroduction to Google AdWords\nAccount management\nCampaign and ad group management\nKeyword targeting\nLanguage & location targeting\nAd formats\nBudgets and bidding\nMeasurement and optimisation\nPerformance\, profitability and growth\nManaging multiple accounts\n\nLunch \nAfternoon Session \n\nBring your laptops\, it’s time to put everything you have learnt in the morning session into action and start your AdWords campaign running. Hands on second half to set up your campaign with qualified Google AdWords professionals on hand to help you along the way\n\nPre-Event To-Do\n\n\nBring your laptop\nSet up a Google AdWords account at http://adwords.google.co.uk\, complete all your details and link bank account up etc. Simply follow all of the setup instructions. Note\, this should be set up as a company account\, rather than you.name@your-company.com to make on-going management easier. You will need Administrator access during the workshop\nSet up a Google Analytics account and make sure this is installed on your website. You will need Administrator access during the workshop\nComplete your details in the form below so the session can be tailored to your level of knowledge and experience\n\n\nGoogle AdWords Voucher\nAs an attendee\, you are entitled to receive a Google AdWords voucher worth £150 to spend towards your first advertising campaign. Please note that Google AdWords vouchers have terms and conditions\, this is not something we can control unfortunately: http://www.google.co.uk/adwords/coupons/terms.html \n[gravityform id=”1″ name=”Request Google AdWords Vouchers”] \nLunch\nLunch is provided\, please email any special dietary requirements through prior to the event so catering can be organised accordingly. \n  \nPrevious Attendees\n“Excellent session\, relevant and clear\, would recommend to anyone wanting to develop online campaigns” – Bruce Maclean\,  Managing Director at Raecan Marketing \n“Great session that covered a lot of areas from start to finish. Great crash course.” – Daniel Hill\, Marketing Assistant at PM+M Accountants \n“Very knowledgeable\, level of support great\, thanks for not making me feel stupid!” – Maureen Askew\, Early Years and Childcare Business Consultant \n“Excellent. Really helpful session. Looking forward to seeing how this helps my business and tweaking the campaign as I get more data.” – Jane Leach\, Owner at i-Architect
URL:https://www.contradodigital.com/event/introduction-pay-per-click-advertising-training-workshop-27th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:PPC Events
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/11/Google-AdWords-Training-Workshop.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150320T123000
DTEND;TZID=Europe/London:20150320T163000
DTSTAMP:20260409T161446
CREATED:20150129T142506Z
LAST-MODIFIED:20150129T142544Z
UID:2482-1426854600-1426869000@www.contradodigital.com
SUMMARY:Digital Passport to Export - 20th March 2015
DESCRIPTION:Digital is global. Customers can access the products and services on your website from anywhere in the world with an internet connection. The ability to tap into a new market far easier than traditional methods is why many businesses are focusing on digital international growth to connect directly with customers. \nIn this half day training session we will look at a variety of areas that need to be considered when looking to increase exports through digital marketing. In the real world\, there are many considerations from shipping\, logistics\, import duties\, taxes and distribution methods. Online is no different. Customers behave differently online in different countries and there are the equivalent considerations when looking to grow digitally. \nThe topics that will be covered throughout the day include; \n\nHow to break into a new international market digitally\nTechnical factors: Is your website capable of growing internationally?\nLocal taxes and VAT: How will you handle this on your website?\nShipping considerations\nHow to structure your website for success\nHow to avoid receiving penalties from Google when growing internationally\nWho are the main search engines in the market you have chosen?\nHow do people search online for products and services?\nWhat is the internet penetration in the country?\nHow popular are your products and services in the new international market?\nHow do complete online market research without ever visiting the country\nWhat payment methods do people use online in new international markets?\nDesign trends\, colours and imagery in other countries?\nTo translate or not to translate?\nHow to drive traffic\, sales and enquiries through your website with SEO\, PPC\, Email and Social in international markets\n\nJust as the UKTI’s Passport to Export programme looks at the physical things you need to\, this Digital Passport to Export training session looks at the digital things you need to consider and how to find the information you need. This training session is not affiliated with UKTI in any way. \nCome and learn from a digital expert who has successfully helped companies break into new international markets to drive over 500\,000 visits to the new international websites from the new international markets within 4 months.
URL:https://www.contradodigital.com/event/digital-passport-export-20th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:International Trade
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/01/Digital-Passport-to-Export.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150313T093000
DTEND;TZID=Europe/London:20150313T123000
DTSTAMP:20260409T161446
CREATED:20150129T122325Z
LAST-MODIFIED:20150220T111949Z
UID:2471-1426239000-1426249800@www.contradodigital.com
SUMMARY:Social Media for Small Businesses - 13th March 2015
DESCRIPTION:The half day training session is designed to help small businesses get the most out of social media by engaging with key target audiences. Most small businesses are busy on social media every day\, retweeting others tweets\, doing follow Fridays\, getting involved with Twitter hours without any idea about what they are doing or why they are doing it. \nThe majority of activity from small businesses on social media is wasted time. Stop being busy on social media and start using your time effectively within your business. Learn from qualified professionals about how to use social media well. Be confident that you know what you are doing and why you are doing it. \n  \nWhat You’ll Learn\nIn this training session we will cover a range of topics about social media to enable you to use social media effectively for your business including; \n\nWhy you don’t need more followers\nWhy user engagement is key\nWhat are your goals from social media\nHow to track social media effectively and how this is working towards your business goals\nLooking at how social media contributes to increased revenue\nWhat to talk about on social media\nWhen to post content on social media\nHow to grow your audience on social media platforms\nTools and techniques to save an enormous amount of time\nHow to use Facebook for your business\nHow to use Twitter for your business\nHow to use LinkedIn for your business\nHow to use Google+ for your business\n\nAfter the training session you will be confident about using social media for your small business without spending hours a day managing it. Leaving you valuable time to focus on the important bits within your business\, the actual work you do. \nYou can be confident that the information that is presented within the session is leading edge and effective as we are an official Hootsuite Solutions Partner and our staff are Hootsuite Certified Professionals. Hootsuite is the leading social media management tool used by over 750 of the Fortune 1000 companies. Learn from the experts.
URL:https://www.contradodigital.com/event/social-media-small-businesses-13th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Social Media,Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2014/01/HootSuite-Solutions-Partner-Celebrations.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150306T123000
DTEND;TZID=Europe/London:20150306T163000
DTSTAMP:20260409T161446
CREATED:20150129T112356Z
LAST-MODIFIED:20150129T123545Z
UID:2468-1425645000-1425659400@www.contradodigital.com
SUMMARY:Introduction to WordPress - 6th March 2015
DESCRIPTION:The half day workshop will give you an overview of WordPress and the awesome power that it is capable of. For 99% of business websites\, WordPress is the only logical choice. The open source platform powers over 22% of websites on the entire internet\, globally. There are over 30\,000 plugins available\, mostly for free\, that allow you to extend the functionality of your website with a few clicks. \nWordPress gives you as a user or business to power to control your destiny. Easily update your own website without having to continually pay website developers for basic changes like adding images\, changing text or tweaking a page. Learn how to navigate your way around WordPress and understand about the key things you need to know. \nThis session is designed for people who want to learn how to use WordPress effectively within their own business. We won’t be going into the finer technical details or coding\, we’ll leave that for a more advanced session if you would like to learn more about that. \n  \nWhat You’ll Learn\nAfter attending the introduction to WordPress workshop you will go away with a good understanding of how to use WordPress effectively for managing your business online. The topics that we will cover during the training session includes; \n\nWhat is WordPress\, why is it free and where did it come from\ncom and WordPress.org key differences\nTheory of how WordPress is pieced together and why this is important to understand. Headers\, footers\, sidebars\, plugins\, themes and content.\nNavigating your way around the WordPress dashboard\nUnderstanding content types including Posts and Pages\nHow to publish content to your website including images\, videos and text\nHow to make your website look nice with Themes\nBasic configuration settings to get the most from your WordPress website\nUnderstanding comments\, moderation and spam\nOverview of plugins\, we can’t quite cover all 30\,000 of them in a day!\nMultiple users and roles\n\nThe majority of the session will be a live demo within the WordPress interface. Delivered by a WordPress expert who uses WordPress on a daily basis both as a user and advanced development work to build really cool things. Anything you want to know about WordPress\, this introductory session gives you the opportunity to learn from a WordPress expert.
URL:https://www.contradodigital.com/event/introduction-wordpress-6th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups,WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/WordPress-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150227T123000
DTEND;TZID=Europe/London:20150227T163000
DTSTAMP:20260409T161446
CREATED:20150129T105223Z
LAST-MODIFIED:20150129T123744Z
UID:2464-1425040200-1425054600@www.contradodigital.com
SUMMARY:Digital Marketing for Startups - 27th February 2015
DESCRIPTION:The half day workshop will give you an overview of everything you need to know about digital marketing as a startup or new business. When in the early stages of business\, you often don’t know what you don’t know. Which is why we see so many small businesses making the wrong decisions about their digital marketing activities which ultimately costs them a lot of time and money in the process. This crash course in digital marketing for startups is designed to put you and your business on the right track for success. \n  \nWhat You’ll Learn\nAfter attending the digital marketing for startups workshop you will go away with the knowledge to make informed decisions for your business. We will be covering a large range of topics that you need to be aware of to succeed online. \n  \nDesign \nLooking at the importance of design on your website\, how this links with the price point and quality expectations of customers. How to effectively use photography\, videos and content marketing on your website and pitfalls to avoid. The design of your website has such a huge impact on how people perceive your business\, products and services to the point that it impacts if people will or won’t want to do business with you. \n  \nBuild \nLooking at the technology behind websites\, explained in a very simply way. Talking through the key pieces of technology\, how to choose a website platform\, how to avoid paying for things you will never use and key pitfalls to avoid. Touching on mobile apps and what you can use these for. \n  \nTraffic \nLooking at how to drive traffic\, sales and enquiries through your website. Covering topics about Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Social Media and Email Marketing. Having a website and not actively promoting it is like buying a phone and expecting customers to call. It simply isn’t going to happen. Active promotion is needed across all areas. \n  \nTrack \nLooking at how to track your digital marketing activities effectively. Most businesses aren’t tracking their marketing activities at all\, let alone accurately. Instead of wasting money on printed flyers and adverts in magazines and newspapers\, learn how to track digital marketing activities which are 100’s of times more effective at generating business. \n  \nOptimise \nLooking at some really cool things that you can do on your website later down the line. For most small businesses\, they are not ready to take advantage of these straight away as they have a lot of other areas to work on as a priority. Knowing about some of the more advanced things you can do with your website allows you to plan for the future.
URL:https://www.contradodigital.com/event/digital-marketing-startups-27th-february-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/Digital-Marketing-for-Startups.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150220T123000
DTEND;TZID=Europe/London:20150220T163000
DTSTAMP:20260409T161446
CREATED:20150128T210936Z
LAST-MODIFIED:20150129T123724Z
UID:2463-1424435400-1424449800@www.contradodigital.com
SUMMARY:Introduction to Google Analytics Training Workshop - 20th February 2015
DESCRIPTION:This half day training session will give you an Introduction to Google Analytics and how you can use this powerful tool to learn more about your business and your customers. The Google Analytics training session will help you understand the awesome data that is available using this free tool and help your business make more informed decisions based on the data. \n  \nWho should attend?\nThe Introduction to Google Analytics training session is designed for people who are just getting to grips with Google Analytics and finding it a bit confusing. Throughout the session we will help show you how this powerful tool can be used to help your business make better decisions. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know the difference between visits\, visitors and page views?\nDo you know which pages or products on your website drive the most revenue?\nDo you know how many times people come back to your website before purchasing a product?\nDo you know the average order value for your products?\nDo you know which traffic source converts best for your business and which drives the highest return on investment?\nDo you know how many people visit your website from the social media activities you are doing? And do any of these people convert\, either straight away or in the future?\nDo you understand the different terminology within Google Analytics?\nDo you understand how Google Analytics collects data and what this means for attributing your marketing activities towards results?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Google Analytics training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Google Analytics so you can start to understand more about how your website is performing and how much revenue it is generating. \n  \nWhat will I learn?\nThe Introduction to Google Analytics training session will give you a foundation understanding of Google Analytics which will help you to understand how your website is performing. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with tracking and Google Analytics. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nUnderstanding the Google Analytics Interface\nGoogle Analytics Account Administration\nIntegrating Google AdWords and Tracking Campaigns within Google Analytics\nUnderstanding AdWords Data within Google Analytics\nGoals\, Funnels & E-Commerce\nUnderstanding Google Analytics Filters\nHow to Use Regular Expressions within Google Analytics\nHow to Track Domains\, Sub-Domains and Directories Correctly\nUnderstand Google Analytics Reports\nAdvanced Google Analytics\n\n  \nIn addition\, you will get to take away on the day your own Dimensions & Metrics Reference which will help you clearly understand all of the Google Analytics terminology. \n  \nThe Trainer\nThe Introduction to Google Analytics session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has passed the Google Analytics Individual Qualification. Michael is well placed to guide you through the process of understanding your website visitors better. \n \n 
URL:https://www.contradodigital.com/event/introduction-google-analytics-training-workshop-20th-february-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Google Analytics
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Google-Analytics-Traffic-Growth-Header-Image.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150213T123000
DTEND;TZID=Europe/London:20150213T163000
DTSTAMP:20260409T161446
CREATED:20150128T210354Z
LAST-MODIFIED:20150129T123701Z
UID:2461-1423830600-1423845000@www.contradodigital.com
SUMMARY:Introduction to Search Engine Optimisation Training Workshop - 13th February 2015
DESCRIPTION:This half day training session will give you an Introduction to Search Engine Optimisation to give you the knowledge to drive targeted traffic to your website from search engines and generate sales from this work. The Search Engine Optimisation training session will help you understand what you need to know in this fast pacing world. Tactics you may have been using last year could be causing harm to your business. Learn all about Search Engine Optimisation from the experts and get your questions answered. \nThis is an intense training session which will be tailored towards your individual business. As such\, places are strictly limited so book early to avoid disapointment. \n  \nWho should attend?\nThe Introduction to Search Engine Optimisation training session is designed for people who are starting to look at marketing their business online and are finding it a bit confusing. Throughout the session we will talk through how Search Engine Optimisation can be used to drive targeted traffic to your website and increase sales. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know what Search Engine Optimisation is?\nDo you know what key activities your business should be focusing on to increase organic traffic to your website?\nDo you know what Search Engine Optimisation activities can lead to your website getting removed from Google?\nDo you understand how to track Search Engine Optimisation results?\nDo you know how the Google Panda algorithm effects how you market your business online?\nDo you know how the Google Penguin algorithm effects how you market your business online?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Search Engine Optimisation training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Search Engine Optimisation so you can start to understand more about how to drive additional traffic and sales through your website. \n  \nWhat will I learn?\nThe Introduction to Search Engine Optimisation training session will give you a foundation understanding of Search Engine Optimisation and how search engines can be used to drive targeted traffic to your website. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with Search Engine Optimisation. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nWhat is Search Engine Optimisation\nHow can your business benefit from Search Engine Optimisation\nUnderstand the key changes in Search Engine Optimisation recently\, Google Panda & Google Penguin\nHow to avoid your website being removed from the search engines\nWhere to focus your Search Engine Optimisation efforts for long term success\nHow to track results from Search Engine Optimisation work\nIntegrated online marketing\n\n  \nThe Trainer\nThe Introduction to Search Engine Optimisation session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has successfully helped multi-national brands increase traffic and sales through their website throughout his career. Michael is well placed to guide you through the process of understanding Search Engine Optimisation and how to avoid any pitfalls.
URL:https://www.contradodigital.com/event/introduction-to-search-engine-optimisation-training-workshop-13th-february-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:SEO Events
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Search-Engine-Optimisation-Header-Image1.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
END:VCALENDAR