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DTSTART;VALUE=DATE:20171025
DTEND;VALUE=DATE:20171026
DTSTAMP:20260409T124502
CREATED:20170706T150335Z
LAST-MODIFIED:20220420T084259Z
UID:4402001-1508889600-1508975999@www.contradodigital.com
SUMMARY:Learn WordPress and SEO For Business
DESCRIPTION:Many businesses large and small have discovered the simplistic approach and effective power of WordPress. In fact\, the website at the Chamber of Commerce is based and maintained in WordPress. Would you like to know how to either create your own business website or properly edit and maintain the one you have in WordPress? If so\, according to legalmarketingstrategy.com\, this course is perfect for you.With over 25% of websites on the entire internet being powered by WordPress\, it is important to ensure your business has a well-built WordPress website which can then be marketed effectively with Search Engine Optimisation. On this course you’ll learn how to ask the right questions\, set up\, and maintain your WordPress site while avoiding a few common pitfalls.WordPress Fundamentals for Business is a full day course designed for business owners\, directors and marketing managers who need to understand how to add\, edit\, and update WordPress websites for their organisation. Understand how to use WordPress in ways that truly work in 2017.This intensive and valuable session on WordPress will cover; \n\nIntroduction to WordPress\, what it is\, where it came from and where it is going\nOverview of the anatomy of a WordPress website including Themes\, Plugins\, Headers\, Sidebars\, Footers and Widgets\nResponsive Website Design\, designing your website to work seamlessly on mobiles\, tablets\, laptops and computers.\nOverview of the WordPress dashboard\, getting to know your way around\nUnderstanding WordPress terminology including Posts\, Pages\, Permalinks and more\nPublishing your first blog post or page in seconds\nAdding Menus to your WordPress website\nOverview of how to style your website professionally using Themes\nOverview of how to enhance your website with Plugins\nHow the WordPress Core files are structured and what this means for enhancing your WordPress website\nHow WordPress Themes are put together and what this means for customising the look and feel of your WordPress website\nWhat you can do with WordPress Plugins\, where to source quality WordPress Plugins and how to extend Plugins safely\nHow to manage WordPress Core\, Themes and Plugin updates safely without losing any of your customisations\nHow to manage your WordPress backups and the core layers of backups needed to stay safe\nHow to secure your WordPress website to minimise the risk of a cyberattack\n\nThis training will also include some tips\, tricks\, and techniques for positioning your WordPress business website higher in Google searches when your prospective clients are looking for products and services. \nBook here: http://www.lancschamber.co.uk/training/wordpress-fundamentals-for-business-2/
URL:https://www.contradodigital.com/event/learn-wordpress-and-seo-for-business-4/
LOCATION:North & West Lancs Chamber of Commerce\, 1-2 Lockheed Court\, Amy Johnson Way\, Blackpool\, Lancashire\, FY4 2RN\, United Kingdom
CATEGORIES:SEO Events,WordPress
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20171011T130000
DTEND;TZID=Europe/London:20171011T160000
DTSTAMP:20260409T124502
CREATED:20170831T122937Z
LAST-MODIFIED:20170831T122937Z
UID:4402086-1507726800-1507737600@www.contradodigital.com
SUMMARY:Cyber Security: What you need to know but probably don't want to hear
DESCRIPTION:Cyber security is no longer a ‘nice to have’\, it is absolutely essential for businesses both large and small. Barely a day goes by without another report of a hacked website\, an encrypted set of files or a huge data breach. Yet this need not happen as 99% of cyber security issues are preventable with the right planning\, processes and technologies in place. Gone are the days when these systems were only affordable to large companies. Protecting your business from cyber attacks is possible for businesses of all sizes\, including one person companies and it doesn’t cost an arm and a leg any more. \nIn this workshop we’ll cover; \n\nPutting cybersecurity into perspective covering recent case studies including the NHS\, what happened and why\nHow to quantify the risk to your organisations in terms of lost sales\, brand and reputational damage\, serious data breaches and lost revenue\nUnderstand the different types of cybersecurity attacks including;\n\nSocial engineering attacks\nUnpatched software attacks\nPoor website development attacks and Cross Site Scripting\nPhishing attacks\nDistributed denial of service (DDoS) attacks\nMalware and Ransomware attacks\nBrute force attacks and more\n\n\n\n\nThe types of backups you need in place as a minimum to ensure that you can recover from a breach with minimal downtime\nWhat the OWASP Top 10 are and how they can protect your business\nHow to protect your website with network level security and firewalls\nHow to protect your website with server level security and firewalls\nHow to protect your website with software level security and firewalls\nHow to monitor cyberattacks in real-time\nCloud based tools to minimise the risk of cyberattacks\nHow to protect your digital assets with secure segmentation of concerns including hosted software\, websites\, databases\, file systems\, email systems and more\nDealing with Patch Management and having the right policies and procedures in place\nThe importance of user training around cybersecurity\nStrategic planning for the worst case scenario and what you will do in this eventuality\nCommon bad practices we see from companies who have experienced a cyberattack\, learn from their mistakes\nBest practices to follow to keep your business safe and secure
URL:https://www.contradodigital.com/event/cyber-security-what-you-need-to-know-but-probably-dont-want-to-hear/
CATEGORIES:Security
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/05/Cyber-Security-Thumbnail.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170718
DTEND;VALUE=DATE:20170719
DTSTAMP:20260409T124502
CREATED:20170213T102915Z
LAST-MODIFIED:20170706T150145Z
UID:3584897-1500336000-1500422399@www.contradodigital.com
SUMMARY:Learn WordPress and SEO For Business
DESCRIPTION:Many businesses large and small have discovered the simplistic approach and effective power of WordPress. In fact\, the website at the Chamber of Commerce is based and maintained in WordPress. Would you like to know how to either create your own business website or properly edit and maintain the one you have in WordPress? If so\, this course is perfect for you.With over 25% of websites on the entire internet being powered by WordPress\, it is important to ensure your business has a well-built WordPress website which can then be marketed effectively with Search Engine Optimisation. On this course you’ll learn how to ask the right questions\, set up\, and maintain your WordPress site while avoiding a few common pitfalls. \nWordPress Fundamentals for Business is a full day course designed for business owners\, directors and marketing managers who need to understand how to add\, edit\, and update WordPress websites for their organisation. Understand how to use WordPress in ways that truly work in 2017. \nThis intensive and valuable session on WordPress will cover; \n\nIntroduction to WordPress\, what it is\, where it came from and where it is going\nOverview of the anatomy of a WordPress website including Themes\, Plugins\, Headers\, Sidebars\, Footers and Widgets\nResponsive Website Design\, designing your website to work seamlessly on mobiles\, tablets\, laptops and computers.\nOverview of the WordPress dashboard\, getting to know your way around\nUnderstanding WordPress terminology including Posts\, Pages\, Permalinks and more\nPublishing your first blog post or page in seconds\nAdding Menus to your WordPress website\nOverview of how to style your website professionally using Themes\nOverview of how to enhance your website with Plugins\nHow the WordPress Core files are structured and what this means for enhancing your WordPress website\nHow WordPress Themes are put together and what this means for customising the look and feel of your WordPress website\nWhat you can do with WordPress Plugins\, where to source quality WordPress Plugins and how to extend Plugins safely\nHow to manage WordPress Core\, Themes and Plugin updates safely without losing any of your customisations\nHow to manage your WordPress backups and the core layers of backups needed to stay safe\nHow to secure your WordPress website to minimise the risk of a cyberattack\n\nThis training will also include some tips\, tricks\, and techniques for positioning your WordPress business website higher in Google searches when your prospective clients are looking for products and services. \nBook here: http://www.lancschamber.co.uk/training/wordpress-fundamentals-for-business/
URL:https://www.contradodigital.com/event/learn-wordpress-and-seo-for-business-3/
LOCATION:North & West Lancs Chamber of Commerce\, 1-2 Lockheed Court\, Amy Johnson Way\, Blackpool\, Lancashire\, FY4 2RN\, United Kingdom
CATEGORIES:SEO Events,WordPress
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20170705T180000
DTEND;TZID=Europe/London:20170705T204500
DTSTAMP:20260409T124502
CREATED:20170608T195958Z
LAST-MODIFIED:20170608T195958Z
UID:4401986-1499277600-1499287500@www.contradodigital.com
SUMMARY:BeeWUG Blackburn WordPress User Group 5th July 2017
DESCRIPTION:Get involved and book here\, https://www.meetup.com/Blackburn-WordPress-Meetup/ \nBe sure to subscribe to the mailing list to keep up to date with all future events and BeeWUG news. You can do this here\, https://beewug.uk \nBeeWUG is a community driven event\, meaning that it is what people make of it. If you are interested in WordPress\, use WordPress professionally or just want to know what WordPress is about\, come along and find out more. \nWordPress is awesome\, get involved! \nEvent Format\n\n18:30 — Prompt start –  Talk – WordPress news: Find out what’s been happening in the WordPress world and how this impacts your WordPress website.\n18:45 — Q&A – Discuss the challenges you are facing with your WordPress website so we can discuss the best options for finding solutions\n19:00 — WordPress Clinic – Bring your laptop and get the hands on help you need from the WordPress community in the room\n20:00 —Break & Networking\n20:15 — In Depth Talk – Overview of Linux and How WordPress Interacts with Linux\n21:00 — End
URL:https://www.contradodigital.com/event/beewug-blackburn-wordpress-user-group-5th-july-2017/
LOCATION:University Centre\, Blackburn College\, University Close\, Blackburn\, Lancashire\, BB2 1LH\, United Kingdom
CATEGORIES:WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/10/wordpress-logo-stacked-rgb.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20170503T180000
DTEND;TZID=Europe/London:20170503T210000
DTSTAMP:20260409T124502
CREATED:20170427T213313Z
LAST-MODIFIED:20170427T213313Z
UID:4140572-1493834400-1493845200@www.contradodigital.com
SUMMARY:BeeWUG Blackburn WordPress User Group 3rd May 2017
DESCRIPTION:Get involved and book here\, https://www.meetup.com/Blackburn-WordPress-Meetup/ \nBe sure to subscribe to the mailing list to keep up to date with all future events and BeeWUG news. You can do this here\, https://beewug.uk \nBeeWUG is a community driven event\, meaning that it is what people make of it. If you are interested in WordPress\, use WordPress professionally or just want to know what WordPress is about\, come along and find out more. \nWordPress is awesome\, get involved! \nEvent Format\n\n18:30 — Prompt start –  Talk – WordPress news\n18:45 — Q&A – For topics covered and Michael’s WP update\n19:00 — WP Clinic – Bring your laptop and get the hands on help you need from the WordPress community in the room\n20:00 —Break & Networking\n20:15 — In Depth Talk – TBC\n21:00 — End
URL:https://www.contradodigital.com/event/beewug-blackburn-wordpress-user-group-3rd-may-2017/
LOCATION:University Centre\, Blackburn College\, University Close\, Blackburn\, Lancashire\, BB2 1LH\, United Kingdom
CATEGORIES:WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/10/wordpress-logo-stacked-rgb.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170502
DTEND;VALUE=DATE:20170503
DTSTAMP:20260409T124502
CREATED:20170213T102857Z
LAST-MODIFIED:20210817T080410Z
UID:3584896-1493683200-1493769599@www.contradodigital.com
SUMMARY:Learn WordPress and SEO For Business
DESCRIPTION:Learning WordPress and SEO is a full day “two-in-one” course that is designed for business owners\, directors and marketing managers who need to understand how to use WordPress for their business and drive traffic from Google using powerful Search Engine Optimisation (SEO) strategies. Understand how to use WordPress and SEO strategies in ways that truly work in 2016.\nMany businesses large and small have discovered the simplistic approach and effective power of WordPress. In fact\, our own website here at the Chamber is based and maintained in WordPress. Would you like to know how to either create your own business website or properly maintain the one you have in WordPress? If so\, this course is perfect for you. \nWith over 25% of websites on the entire internet being powered by WordPress\, it is important to ensure your business has a well-built WordPress website which can then be marketed effectively with Search Engine Optimisation. On this course you’ll learn how to ask the right questions and how to do things correctly when working with WordPress to ensure you don’t fall foul of the common pitfalls. \nLearning WordPress and SEO is a full day “two-in-one” course that is designed for business owners\, directors and marketing managers who need to understand how to use WordPress for their business and drive traffic from Google using powerful Search Engine Optimisation (SEO) strategies. Understand how to use WordPress and about seo strategies in ways that truly work in 2016. \nThis intensive and valuable session on WordPress will cover; \n\nIntroduction to WordPress\, what it is\, where it came from and where it is going\nOverview of the anatomy of a WordPress website including Themes\, Plugins\, Headers\, Sidebars\, Footers and Widgets\nResponsive Website Design\, designing your website to work seamlessly on mobiles\, tablets\, laptops and computers.\nOverview of the WordPress dashboard\, getting to know your way around\nUnderstanding WordPress terminology including Posts\, Pages\, Permalinks and more\nFor better link building learn more about Freshlinks\nPublishing your first blog post or page in seconds\nAdding Menus to your WordPress website\nOverview of how to style your website professionally using Themes\nOverview of how to enhance your website with Plugins\nHow the WordPress Core files are structured and what this means for enhancing your WordPress website\nHow WordPress Themes are put together and what this means for customising the look and feel of your WordPress website\nWhat you can do with WordPress Plugins\, where to source quality WordPress Plugins and how to extend Plugins safely\nHow to manage WordPress Core\, Themes and Plugin updates safely without losing any of your customisations\nHow to manage your WordPress backups and the core layers of backups needed to stay safe\nHow to secure your WordPress website to minimise the risk of a cyberattack\n\nThe second half of this information-packed day of training involves positioning your business website to come up in Google searches when your prospective clients are looking for products and services. The information in part two is valuable not only to those with WordPress websites but for anyone tasked with maintaining a company website to draw in more business. \nWhether the term SEO is foreign to you or if you know a bit about SEO but would like to update your strategies – this second session is exactly what you are looking for! \nThis intensive second session on Search Engine Optimisation (SEO) will cover; \n\nOverview of successful SEO strategies from 5 years ago and successful SEO strategies of today\nHow Google works with product searches and why SEO is essential for any successful website\nHow to optimise your website to increase the chances of being found by your audience and customers\nHow your social media  influences where your business appears in Google searches.\nHow to research your audience online through Google’s free market research tools\nNew essential technologies for SEO campaigns including SSL certificates and Accelerated Mobile Pages\nHow to create a successful SEO strategy\nHow to track the performance of your SEO campaigns with free tools including Google Analytics\n\nWith this course you will be fully equipped to start\, maintain\, and optimise your company website to take full advantage of the exponentially-growing number of product and service searches via Google\, Bing\, and Yahoo. Our Chamber-qualified trainer for this course is Michael Cropper\, Managing Director at Contrado Digital. Michael has worked with many well-known multi-national brands creating and implementing successful digital strategies. \nThis course begins at 9:30am and runs until appx 4:30pm. The price of this course includes lunch and refreshments.
URL:https://www.contradodigital.com/event/learn-wordpress-and-seo-for-business-2/
LOCATION:North & West Lancs Chamber of Commerce\, 1-2 Lockheed Court\, Amy Johnson Way\, Blackpool\, Lancashire\, FY4 2RN\, United Kingdom
CATEGORIES:SEO Events,WordPress
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170307
DTEND;VALUE=DATE:20170308
DTSTAMP:20260409T124502
CREATED:20170213T103201Z
LAST-MODIFIED:20170213T103201Z
UID:3584900-1488844800-1488931199@www.contradodigital.com
SUMMARY:Google Analytics Search Engine Optimisation
DESCRIPTION:This one-day course is designed for business owners\, directors and marketing managers who need to understand how to use track their marketing campaigns accurately throughout their business. We’ll look at how to drive traffic from Google using powerful Search Engine Optimisation (SEO) strategies. They say that “50% of marketing budgets are wasted\, but we don’t know half”\, use Google Analytics to clearly identify which marketing campaigns are working and which need to be improved. \nThe crash course morning session on Google Analytics will cover; \n\nWhat is Google Analytics\nHow Google Analytics Works\nUnderstanding Account Settings\nUnderstand User Management and Access Rights\nUnderstanding Filters\nUnderstanding Google Analytics Properties\nHow to Link Your Google AdWords Account to Your Google Analytics Account and Why You Should Do This\nUnderstanding Google Analytics Views and Settings\nHow to exclude bots and junk traffic from your Google Analytics reports\nHow to track what people are searching for on your website\nHow to track Goals and Key Performance Indicators (KPIs) on your website\nHow Filters work to segment your traffic\nHow to configure Enhanced Ecommerce Settings\nHow to use Intelligence Events\nHow to use Real Time Analytics and Data\nUnderstand your Audience Including\, Daily/Weekly/Monthly Active Users\, Cohort Analysis\, User Demographics\, User Location\, User Behaviour Including New/Returning and Frequency/Recency and Engagement Levels\, the Technology Users Use to Access your Website\, What Mobile Devices People Use and How People Move Around your Website\nUnderstand Acquisition Data about Where Your Customers Come From Including\, Channels such as Organic\, Paid\, Referral and Social\, Google AdWords traffic\, Social Media and specific Marketing Campaigns\nUnderstand User Behaviour Including\, What Pages People View\, What Pages People Land On\, What People Search For\, What Events User Do On Your Website and more\nUnderstand Conversion Data Including\, Goals for your KPIs\, Ecommerce and Popular Products\, Multi-Channel Funnels and Attribution Modelling.\n\n  \nThe crash course morning session on Search Engine Optimisation (SEO) will cover; \n\nWhat is Search Engine Optimisation and where did it come from\nOverview of successful SEO strategies from 5 years ago and successful SEO strategies of today\nHow Google works and why SEO is essential for any successful website\nThe core concepts to manage your website’s technical SEO\nHow Content Management Systems come into play for managing successful SEO campaigns\nOff-site SEO and how to generate interest in your website\nHow social media influences successful SEO campaigns\nHow to research your audience online through Google’s free market research tools\nHow to optimise your website to increase the chances of being found by your audience and customers\nNew essential technologies for SEO campaigns including SSL certificates and Accelerated Mobile Pages\nHow to use Schema.org markup to boost your SEO\nHow to create a successful content marketing strategy to manage core content and creative content on your website\nHow to create a successful SEO strategy\n\nHow to track the performance of your SEO campaigns with free tools including Google Analytics \nMichael Cropper\, Managing Director at Contrado Digital\, has worked with many well-known multi-national brands throughout his time. His years of experience creating and implementing many successful digital strategies is being distilled down into this fine workshop. Learn from someone who has been involved with all aspects digital from the strategic board level all the way down to the nitty gritty hands on work.
URL:https://www.contradodigital.com/event/google-analytics-search-engine-optimisation/
LOCATION:North & West Lancs Chamber of Commerce\, 1-2 Lockheed Court\, Amy Johnson Way\, Blackpool\, Lancashire\, FY4 2RN\, United Kingdom
CATEGORIES:Google Analytics,SEO Events
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20170301T180000
DTEND;TZID=Europe/London:20170301T210000
DTSTAMP:20260409T124502
CREATED:20170202T153826Z
LAST-MODIFIED:20170202T153826Z
UID:3500863-1488391200-1488402000@www.contradodigital.com
SUMMARY:BeeWUG Blackburn WordPress User Group 1st March 2017
DESCRIPTION:Get involved and book here\, https://www.meetup.com/Blackburn-WordPress-Meetup/ \nBe sure to subscribe to the mailing list to keep up to date with all future events and BeeWUG news. You can do this here\, https://beewug.uk \nBeeWUG is a community driven event\, meaning that it is what people make of it. If you are interested in WordPress\, use WordPress professionally or just want to know what WordPress is about\, come along and find out more. \nWordPress is awesome\, get involved! \nEvent Format\n\n18:30 — Prompt start –  Talk – WordPress news\n18:45 — Q&A – For topics covered and Michael’s WP update\n19:00 — WP Clinic – Bring your laptop and get the hands on help you need from the WordPress community in the room\n20:00 —Break & Networking\n20:15 — In Depth Talk – TBC\n21:00 — End
URL:https://www.contradodigital.com/event/beewug-blackburn-wordpress-user-group-1st-march-2017/
LOCATION:University Centre\, Blackburn College\, University Close\, Blackburn\, Lancashire\, BB2 1LH\, United Kingdom
CATEGORIES:WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/10/wordpress-logo-stacked-rgb.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20170203T083000
DTEND;TZID=Europe/London:20170203T110000
DTSTAMP:20260409T124502
CREATED:20170202T154417Z
LAST-MODIFIED:20170202T154417Z
UID:3500866-1486110600-1486119600@www.contradodigital.com
SUMMARY:Security Intelligence and Technology for Business
DESCRIPTION:This seminar will focus on the challenges we face as managers and business owners in keeping our organisations and assets secure. We will delve into the fascinating world of security intelligence and technology and how it is “rising to the occasion” to stay one step ahead of shoplifters and data thieves. to help you secure your retail and wholesale businesses. \nWe are pleased to welcome security intelligence expert Glen Higson from Bi3 as our Presenter who will have on display some fascinating facial recognition security technology. Come see this phenomenal tracking system which we might be familiar with but may know very little about: who is using it? how are they using it? How can you use it for your department\, store\, or shop? \nGlen will be joined by Steve Constantine of QED who will discuss the current state of CCTV and its effectiveness\, along with Chamber of Commerce trainer Michael Cropper of Contrado Digital who will address the criminal threats to the digital assets of your business and how to properly protect against them. \nAttendees will come away with knowledge of the following: \n\nCurrent security threats and challenges facing businesses of all sizes\nCurrent methods commonly used by criminals today\nAvailable security technology used by “big name” organisations\nSecurity systems that far exceed the “old” methods of criminals\nHow to put existing technology to work for you today\n\nHaving to deal with crime is never an enviable task for a business owner. Whether you find out about an item being stolen via the tagging alarm or much later when conducting a stock-take\, it is never fun. The great thing is that while the challenges of modern retail are now more complex\, so is the intelligence and technology available to deal with it. \nGain valuable guidance\, learn about exciting security intelligence and technology\, and get your questions answered over a nice breakfast. \nBook here: http://www.lancschamber.co.uk/event/eggs-issues-breakfast-seminar-security-technology-for-business/
URL:https://www.contradodigital.com/event/security-intelligence-and-technology-for-business/
LOCATION:The Holiday Inn Preston\, The Ringway\, Preston PR1 3AU\, The Holiday Inn Preston\, The Ringway\, Preston\, PR1 3AU\, United Kingdom
CATEGORIES:Security
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/05/Cyber-Security-Thumbnail.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161213
DTEND;VALUE=DATE:20161214
DTSTAMP:20260409T124502
CREATED:20161111T175554Z
LAST-MODIFIED:20161111T175554Z
UID:2856509-1481587200-1481673599@www.contradodigital.com
SUMMARY:Learn WordPress and SEO For Business
DESCRIPTION:Learning WordPress and SEO is a full day “two-in-one” course that is designed for business owners\, directors and marketing managers who need to understand how to use WordPress for their business and drive traffic from Google using powerful Search Engine Optimisation (SEO) strategies. Understand how to use WordPress and SEO strategies in ways that truly work in 2016.\nMany businesses large and small have discovered the simplistic approach and effective power of WordPress. In fact\, our own website here at the Chamber is based and maintained in WordPress. Would you like to know how to either create your own business website or properly maintain the one you have in WordPress? If so\, this course is perfect for you. \nWith over 25% of websites on the entire internet being powered by WordPress\, it is important to ensure your business has a well-built WordPress website which can then be marketed effectively with Search Engine Optimisation. On this course you’ll learn how to ask the right questions and how to do things correctly when working with WordPress to ensure you don’t fall foul of the common pitfalls. \nLearning WordPress and SEO is a full day “two-in-one” course that is designed for business owners\, directors and marketing managers who need to understand how to use WordPress for their business and drive traffic from Google using powerful Search Engine Optimisation (SEO) strategies. Understand how to use WordPress and SEO strategies in ways that truly work in 2016. \nThis intensive and valuable session on WordPress will cover; \n\nIntroduction to WordPress\, what it is\, where it came from and where it is going\nOverview of the anatomy of a WordPress website including Themes\, Plugins\, Headers\, Sidebars\, Footers and Widgets\nResponsive Website Design\, designing your website to work seamlessly on mobiles\, tablets\, laptops and computers.\nOverview of the WordPress dashboard\, getting to know your way around\nUnderstanding WordPress terminology including Posts\, Pages\, Permalinks and more\nPublishing your first blog post or page in seconds\nAdding Menus to your WordPress website\nOverview of how to style your website professionally using Themes\nOverview of how to enhance your website with Plugins\nHow the WordPress Core files are structured and what this means for enhancing your WordPress website\nHow WordPress Themes are put together and what this means for customising the look and feel of your WordPress website\nWhat you can do with WordPress Plugins\, where to source quality WordPress Plugins and how to extend Plugins safely\nHow to manage WordPress Core\, Themes and Plugin updates safely without losing any of your customisations\nHow to manage your WordPress backups and the core layers of backups needed to stay safe\nHow to secure your WordPress website to minimise the risk of a cyberattack\n\nThe second half of this information-packed day of training involves positioning your business website to come up in Google searches when your prospective clients are looking for products and services. The information in part two is valuable not only to those with WordPress websites but for anyone tasked with maintaining a company website to draw in more business. \nWhether the term SEO is foreign to you or if you know a bit about SEO but would like to update your strategies – this second session is exactly what you are looking for! \nThis intensive second session on Search Engine Optimisation (SEO) will cover; \n\nOverview of successful SEO strategies from 5 years ago and successful SEO strategies of today\nHow Google works with product searches and why SEO is essential for any successful website\nHow to optimise your website to increase the chances of being found by your audience and customers\nHow your social media  influences where your business appears in Google searches.\nHow to research your audience online through Google’s free market research tools\nNew essential technologies for SEO campaigns including SSL certificates and Accelerated Mobile Pages\nHow to create a successful SEO strategy\nHow to track the performance of your SEO campaigns with free tools including Google Analytics\n\nWith this course you will be fully equipped to start\, maintain\, and optimise your company website to take full advantage of the exponentially-growing number of product and service searches via Google\, Bing\, and Yahoo. Our Chamber-qualified trainer for this course is Michael Cropper\, Managing Director at Contrado Digital. Michael has worked with many well-known multi-national brands creating and implementing successful digital strategies. \nThis course begins at 9:30am and runs until appx 4:30pm. The price of this course includes lunch and refreshments. \nBook here: http://www.lancschamber.co.uk/training/learning-wordpress-search-engine-optimisation-seo-business/
URL:https://www.contradodigital.com/event/learn-wordpress-and-seo-for-business/
LOCATION:North & West Lancs Chamber of Commerce\, 1-2 Lockheed Court\, Amy Johnson Way\, Blackpool\, Lancashire\, FY4 2RN\, United Kingdom
CATEGORIES:Digital,SEO Events,WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/10/wordpress-logo-stacked-rgb.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20161207T183000
DTEND;TZID=Europe/London:20161207T204500
DTSTAMP:20260409T124502
CREATED:20161204T183910Z
LAST-MODIFIED:20161204T183910Z
UID:3023957-1481135400-1481143500@www.contradodigital.com
SUMMARY:BeeWUG Blackburn WordPress User Group 7th December 2016
DESCRIPTION:Get involved and book here\, https://www.meetup.com/Blackburn-WordPress-Meetup/events/235964272/ \nBe sure to subscribe to the mailing list on the right hand side to keep up to date with all future events and BeeWUG news. \nBeeWUG is a community driven event\, meaning that it is what people make of it. If you are interested in WordPress\, use WordPress professionally or just want to know what WordPress is about\, come along and find out more. \nWordPress is awesome\, get involved! \nEvent Format\n\n18:30 — Prompt start –  Talk – WordPress news\n18:45 — Q&A – For topics covered and Michael’s WP update\n19:00 — WP Clinic – Bring your laptop and get the hands on help you need from the WordPress community in the room\n20:00 —Break & Networking\n20:15 — In Depth Talk – TBC\n21:00 — End
URL:https://www.contradodigital.com/event/beewug-blackburn-wordpress-user-group-7th-december-2016/
LOCATION:University Centre\, Blackburn College\, University Close\, Blackburn\, Lancashire\, BB2 1LH\, United Kingdom
CATEGORIES:WordPress
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20161207T100000
DTEND;TZID=Europe/London:20161207T120000
DTSTAMP:20260409T124502
CREATED:20161102T103726Z
LAST-MODIFIED:20161102T103726Z
UID:2787652-1481104800-1481112000@www.contradodigital.com
SUMMARY:Digital Forum 7th December 2016
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, TBC\n11:45 – 12:00: Closing Remarks
URL:https://www.contradodigital.com/event/digital-forum-7th-december-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161123
DTEND;VALUE=DATE:20161124
DTSTAMP:20260409T124502
CREATED:20160926T142054Z
LAST-MODIFIED:20160926T142054Z
UID:2515690-1479859200-1479945599@www.contradodigital.com
SUMMARY:Creative Entrepreneur
DESCRIPTION:Get involved! \nBook tickets here: http://creativeent.co.uk/ \nThe event will break new ground and celebrates the creative and digital economy. Attending the event you will see Masterclasses\, panel sessions\, installations\, networking sessions and more on the theme of the Creative Entrepreneur – you will be inspired and amazed. Our MediaCityUK space features cutting edge technology\, multi-touch tables\, Christie Tile walls and a Digital Performance Lab. The technology in the space showcases some of our best creative and entrepreneurial projects and brilliant minds and talent coming together for an astonishing showcase of creative entrepreneurialism. High profile speakers are combined with local favorites and interactive sessions such as creative speed networking and installations.
URL:https://www.contradodigital.com/event/creative-entrepreneur/
LOCATION:Salford University\, MediaCityUK\, Manchester\, Greater Manchester\, M50 2HE\, United Kingdom
CATEGORIES:Digital
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20161102T180000
DTEND;TZID=Europe/London:20161102T204500
DTSTAMP:20260409T124502
CREATED:20161019T100950Z
LAST-MODIFIED:20161019T100950Z
UID:2681823-1478109600-1478119500@www.contradodigital.com
SUMMARY:BeeWUG 2nd November 2016
DESCRIPTION:BeeWUG 2nd November 2016 \n \nBook here: https://beewug.uk/2016/10/17/beewug-2nd-november-2016/
URL:https://www.contradodigital.com/event/beewug-2nd-november-2016/
LOCATION:University Centre\, Blackburn College\, University Close\, Blackburn\, Lancashire\, BB2 1LH\, United Kingdom
CATEGORIES:WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/10/wordpress-logo-stacked-rgb.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20161102T100000
DTEND;TZID=Europe/London:20161102T120000
DTSTAMP:20260409T124502
CREATED:20161006T093616Z
LAST-MODIFIED:20161006T093616Z
UID:2586805-1478080800-1478088000@www.contradodigital.com
SUMMARY:Digital Forum 2nd November 2016
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, TBC\n11:45 – 12:00: Closing Remarks\n\n  \n \n 
URL:https://www.contradodigital.com/event/digital-forum-2nd-november-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161022
DTEND;VALUE=DATE:20161023
DTSTAMP:20260409T124502
CREATED:20160828T122504Z
LAST-MODIFIED:20160828T122504Z
UID:2288579-1477094400-1477180799@www.contradodigital.com
SUMMARY:WordCamp Manchester 2016
DESCRIPTION:Get involved with WordCamp Manchester 2016! The best WordPress conference in the North West. \nBook online: https://2016.manchester.wordcamp.org/
URL:https://www.contradodigital.com/event/wordcamp-manchester-2016/
LOCATION:Manchester Metropolitan University Business School\, All Saints Campus\, Oxford Rd\, Manchester\, Greater Manchester\, M15 6BH\, United Kingdom
CATEGORIES:WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/08/WordCamp-Manchester-2016-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20161005T180000
DTEND;TZID=Europe/London:20161005T200000
DTSTAMP:20260409T124502
CREATED:20161004T092219Z
LAST-MODIFIED:20161004T092219Z
UID:2572202-1475690400-1475697600@www.contradodigital.com
SUMMARY:Venturing into the unknown building TendoJobs.com
DESCRIPTION:Abstract: “DDD: The God that Failed?” \nDDD is rarely applied ‘properly’. When directed at the right sort of problem and executed well\, DDD is a valid solution. But DDD is over-used\, misunderstood\, misapplied\, deified\, and just downright bastardized. It is a small core concept that has gargantuan consequences throughout the solution. \nThankfully\, there are alternatives. By following the Single Responsibility Principle at an architectural level\, we can create a suite of small\, decoupled services with high internal cohesion. These services can be composed and orchestrated in many different ways to solve business problems. \nSpeaker: Gary McLean Hall \nDevelop and Architect. Author of “Adaptive Code via C#” and “Pro WPF and Silverlight MVVM”. Very sporadic tweeter. Code pedant. Frustrated game developer gone corporate. \nVenturing into the unknown building TendoJobs.com \nA talk by Michael Cropper\, founder of Tendo Jobs\, which looks at the technical aspects behind building a tech startup. Starting with the skills required to bring your idea to life\, should you be a specialist or a generalist? Then looking at the underlying frameworks\, technologies and design patterns required to build solid foundations for growth and scale while keeping things as simple as possible to avoid technical pitfalls. Through to how to deal with the inherent unpredictability of software development to avoid wasting endless time debugging problems that should have never existed in the first place. Looking through the entire process\, pitfalls we’ve experienced and how we minimise risk throughout our development using the Model View Controller (MVC) design pattern. \nSpeaker: Michael Cropper \nMichael Cropper is the Managing Director of Digital Agency Contrado Digital and technology startup Tendo Jobs. His day to day activities are very broad\, often with a single day spent doing activities ranging from runing events and careers fairs\, to delivering workshops and training courses\, to pictching for new business\, to getting deep into the code enhancing software projects for clients and Tendo Jobs. \n  \nBook Tickets Here: http://www.meetup.com/GDG-Liverpool/events/232250217/
URL:https://www.contradodigital.com/event/venturing-into-the-unknown-building-tendojobs-com/
LOCATION:Baltic Creative\, Jamaica Street\, Liverpool\, L1 0AH\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/10/GDG-Liverpool-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20161005T100000
DTEND;TZID=Europe/London:20161005T120000
DTSTAMP:20260409T124502
CREATED:20160913T141212Z
LAST-MODIFIED:20160913T141337Z
UID:2418903-1475661600-1475668800@www.contradodigital.com
SUMMARY:Digital Forum 5th October 2016
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, TBC\n11:45 – 12:00: Closing Remarks\n\n  \n \n 
URL:https://www.contradodigital.com/event/digital-forum-5th-october-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161004
DTEND;VALUE=DATE:20161005
DTSTAMP:20260409T124502
CREATED:20160913T181501Z
LAST-MODIFIED:20160919T103701Z
UID:2420219-1475539200-1475625599@www.contradodigital.com
SUMMARY:Build Your First Website with WordPress
DESCRIPTION:If you have never built your own website before\, or have used other website tools and found them not very useful\, this course is for you. You’ll look at how awesome WordPress is and how to set up your own website that is being powered WordPress in the background. \nThis course is open to anyone wanting to learn about WordPress. Whether you are an individual looking to use WordPress as a blogging tool\, or you are a business looking to use WordPress for your business website\, or you are an aspiring entrepreneur looking to use WordPress to start your online business or whether you would like to boost your skills and become more employable by being able to use WordPress. The beginner’s course is designed to give you a solid foundation for how to use WordPress as a user without needing to get into the technical aspects of how everything works. \n  \nThroughout the day you’ll learn; \n\nIntroduction to WordPress\, what it is\, where it came from and where it is going\nHow to set up a WordPress website\, the key components you need including a demonstration\nOverview of the anatomy of a WordPress website including Themes\, Plugins\, Headers\, Sidebars\, Footers and Widgets\nResponsive Website Design\, designing your website to work seamlessly on mobiles\, tablets\, laptops and computers. The way websites work has changed forever.\nOverview of the WordPress dashboard\, getting to know your way around\nUnderstanding WordPress terminology including Posts\, Pages\, Permalinks and more\nPublishing your first blog post or page in seconds\nAdding Menus to your WordPress website\nOverview of how to style your website professionally using Themes\nOverview of how to enhance your website with Plugins\n\nEach attendee will have a demo WordPress website configured on the web server for you to experiment with throughout the duration of the course to practice the various aspects of what is being taught. \n  \nWhat to Bring \nThroughout the course you’ll need a laptop for some of the interactive parts. If you do not have one\, a tablet will suffice or simply work with another attendee to shadow them. The beginner’s course is approximately 75% theory and background understanding and 25% hands on. For the more hands on courses\, the Intermediate and Advanced courses get your hands really dirty once you understand the basics of how WordPress works. \n  \nWhat’s Included \nThe full day course includes; \n\nTuition taught by Michael Cropper a WordPress expert who works with WordPress on a daily basis professionally\nRoom hire\nLunch and refreshments throughout the day\nA copy of the teaching materials\nOne week’s free web hosting to continue to test and improve your website\n\n  \nNote \nPlease note that you will not be learning any PHP\, HTML or CSS code on this course. To learn more about the more advanced aspects of WordPress\, please enquire about when our next Intermediate and Advanced WordPress courses are running.
URL:https://www.contradodigital.com/event/build-your-first-website-with-wordpress/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/09/wordpress-logo-stacked-rgb.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160930
DTEND;VALUE=DATE:20161001
DTSTAMP:20260409T124502
CREATED:20160831T131341Z
LAST-MODIFIED:20160831T131341Z
UID:2314105-1475193600-1475279999@www.contradodigital.com
SUMMARY:Cyber Securing Your Business
DESCRIPTION:Combat and repel malicious hacks that destroy or hold your data hostage for ransom with this day long seminar from Michael Cropper.\n“Learn for yourself how to properly provide cyber security for your organisation.” \nWe live in a digital world where hacked and locked company websites are held hostage for ransom payment on a daily basis\, along with unintentional “human error” resulting in devastating data loss. Cyber security and protecting your digital assets has never been more critical for business! \nThe sad truth is\, every business owner believes they will never be a target\, but that is what all victims of hacking for ransom\, malware\, and Trojan horses think. Obviously it is not true. \nThe good news is\, it securing your business can be accomplished in many easy and affordable ways that we may not be aware of. Michael Cropper shows in this course how easily it can be done no matter how big or small your business may be. Michael’s company deals with around 2-3 hacked websites per month just in our area alone! He will show you in simple steps how to make sure your business isn’t the next victim. \nProtect your website and company data/digital assets against cyber attacks by taking proactive measures to minimise your risk. Cyber attacks on your website have an enormous detrimental impact on your brand as customers see the impact which can result in lost sales and enquiries both now and in the future. Not to mention the legal exposure to law suits as a result of poor data security (c.f. Target Stores\, Home Depot\, etc) \nAnother alarming truth is that most believe that cyber security is being taken care of by their IT team\, web development team or digital agency\, but the likelihood is that it isn’t being taken care of at all. That responsibility is on the owner of the business or the person tasked with “looking after” the company website. \nBook on this course and learn what you need to know about protecting your website and web server against cyber security attacks. This workshop is specifically designed for business owners and those responsible for overseeing the business so that you can put safety measures in place to protect against data theft\, destruction\, and loss due to unscrupulous hackers. \nMichael will also give you the proper elements to be discussing with your IT and web development teams to ensure that your business can be both profitable and safe online. \nThe first half of the course will cover: What you need to know – threats \n\nTypes of Threats;\n\nSocial Engineering Attacks\nUnpatched Software Attacks\nPoor Development Techniques Exploited\nPhishing Attacks\nDistributed Denial of Service (DDoS) Attacks\nBrute Force Attacks\n\n\n\nThe second half of the course will cover: Practical steps\, application combating threats \n\nCombating Threats;\n\nUsing Robust Systems & Processes\nDisaster Recovery and Planning for When Go Wrong\nHardware Level Security\nMultiple Levels of Software Security\nCyber Awareness Training & Development Throughout Your Organisation\n\n\n\nLearn how to “people-proof” your business from cyber thieves and well-intentioned employees by attending this NWL Chamber course: Cyber Securing Your Business \nAbout Michael Cropper\nMichael Cropper\, Managing Director at Contrado Digital and Founder of technology company Tendo Jobs\, has worked with many multi-national brands acquiring expertise in creating and implementing successful digital strategies\, all of which he condenses into this one valuable workshop. \nLunch and refreshments are included in the price of this one-day intensive course. \nBook here: http://www.lancschamber.co.uk/training/cyber-securing-business/
URL:https://www.contradodigital.com/event/cyber-securing-your-business/
LOCATION:North & West Lancs Chamber of Commerce\, 1-2 Lockheed Court\, Amy Johnson Way\, Blackpool\, Lancashire\, FY4 2RN\, United Kingdom
CATEGORIES:Security
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/05/Cyber-Security-Thumbnail.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160907T100000
DTEND;TZID=Europe/London:20160907T120000
DTSTAMP:20260409T124502
CREATED:20160828T123607Z
LAST-MODIFIED:20160828T124713Z
UID:2288582-1473242400-1473249600@www.contradodigital.com
SUMMARY:Digital Forum 7th September 2016
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, TBC\n11:45 – 12:00: Closing Remarks\n\n  \n \n 
URL:https://www.contradodigital.com/event/digital-forum-7th-september-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160824T174500
DTEND;TZID=Europe/London:20160824T203000
DTSTAMP:20260409T124502
CREATED:20160729T133854Z
LAST-MODIFIED:20160729T133854Z
UID:2047498-1472060700-1472070600@www.contradodigital.com
SUMMARY:Improving UX with Customer Engagement
DESCRIPTION:This talk will explain the evolutionary UX process behind TendoJobs.com\, a website that links employers directly with job hunters making the entire recruitment process seamless and transparent. The design and building of TendoJobs.com has been driven by continual user feedback which has improved both the onboarding process and the engagement levels on the website. This talk will also cover some of the challenges faced and the lessons learnt while diversifying the business model from agency into a scalable technology product. \nMichael Cropper is the founder of tech startup TendoJobs.com and owner of digital agency ContradoDigital.com. He can be found on Twitter @TendoJobs / @Contrado Digital /@MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishes useful resources on digital topics over the company’s developer blog. \nPlease invite your friends and colleagues and use #UXManchester \nSchedule: \n5:45 Free refreshments \n6:30 Michael’s talk & discussion \n7:45 Lightning talks \n8:30 Drinks & chat at PLY (next door) \nLightning talks & Sketchnotes: \nPlease feel free to prepare a Lightning Talk (max 3 min) or bring/create your Sketchnotes about any UX related or topic related idea\, project\, vacancy\, event etc. \nLive streaming: \nThis talk will be broadcasted live as well as archived on Periscope@UXManchester \nBook here: https://www.meetup.com/Manchester-UX-UI-Networking/events/232914157/
URL:https://www.contradodigital.com/event/improving-ux-customer-engagement/
LOCATION:SpaceportX\, 24/26 Lever Street\, Manchester\, Greater Manchester\, M1 1DZ\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/04/tendo-jobs-logo-transparent-background.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160803T100000
DTEND;TZID=Europe/London:20160803T120000
DTSTAMP:20260409T124502
CREATED:20160711T154003Z
LAST-MODIFIED:20160711T154003Z
UID:1909352-1470218400-1470225600@www.contradodigital.com
SUMMARY:Digital Forum 3rd August 2016
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, TBC\n11:45 – 12:00: Closing Remarks\n\n  \n \n 
URL:https://www.contradodigital.com/event/digital-forum-3rd-august-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160706T100000
DTEND;TZID=Europe/London:20160706T120000
DTSTAMP:20260409T124502
CREATED:20160627T111901Z
LAST-MODIFIED:20160711T152907Z
UID:1805008-1467799200-1467806400@www.contradodigital.com
SUMMARY:Digital Forum
DESCRIPTION:Monthly free event for business owners\, marketing managers and those responsible for improving the efficiencies of the businesses they work in. Focusing on core digital technologies and key changes within the digital space that impact your business now and in the foreseeable future. \nCome along to discuss with your peers and learn from those working in the digital world on a day to day basis helping businesses like yourself. This event is only open to those currently working as in-house marketers and business owners. \nEvent format; \n\n10:00 – 10:30: Arrivals & Networking\n10:30 – 11:15: Digital Update\, What you Need to Know covered by Contrado Digital\n11:15 – 11:45: Guest speaker / or / Q&A / or / Digital Topic: This month’s topic\, Web Server Security & Protecting your Digital Assets\n11:45 – 12:00: Closing Remarks\n\n\n \n 
URL:https://www.contradodigital.com/event/digital-forum-july-2016/
LOCATION:The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Digital
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/06/Digital-Forum-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160421T093000
DTEND;TZID=Europe/London:20160421T123000
DTSTAMP:20260409T124502
CREATED:20160301T112651Z
LAST-MODIFIED:20160301T112651Z
UID:1593005-1461231000-1461241800@www.contradodigital.com
SUMMARY:Introduction to Google Analytics Training Workshop - 21st April 2016
DESCRIPTION:This half day training session will give you an Introduction to Google Analytics and how you can use this powerful tool to learn more about your business and your customers. The Google Analytics training session will help you understand the awesome data that is available using this free tool and help your business make more informed decisions based on the data. \n  \nWho should attend?\nThe Introduction to Google Analytics training session is designed for people who are just getting to grips with Google Analytics and finding it a bit confusing. Throughout the session we will help show you how this powerful tool can be used to help your business make better decisions. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know the difference between visits\, visitors and page views?\nDo you know which pages or products on your website drive the most revenue?\nDo you know how many times people come back to your website before purchasing a product?\nDo you know the average order value for your products?\nDo you know which traffic source converts best for your business and which drives the highest return on investment?\nDo you know how many people visit your website from the social media activities you are doing? And do any of these people convert\, either straight away or in the future?\nDo you understand the different terminology within Google Analytics?\nDo you understand how Google Analytics collects data and what this means for attributing your marketing activities towards results?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Google Analytics training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Google Analytics so you can start to understand more about how your website is performing and how much revenue it is generating. \n  \nWhat will I learn?\nThe Introduction to Google Analytics training session will give you a foundation understanding of Google Analytics which will help you to understand how your website is performing. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with tracking and Google Analytics. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nUnderstanding the Google Analytics Interface\nGoogle Analytics Account Administration\nIntegrating Google AdWords and Tracking Campaigns within Google Analytics\nUnderstanding AdWords Data within Google Analytics\nGoals\, Funnels & E-Commerce\nUnderstanding Google Analytics Filters\nHow to Use Regular Expressions within Google Analytics\nHow to Track Domains\, Sub-Domains and Directories Correctly\nUnderstand Google Analytics Reports\nAdvanced Google Analytics\n\n  \nIn addition\, you will get to take away on the day your own Dimensions & Metrics Reference which will help you clearly understand all of the Google Analytics terminology. \n  \nThe Trainer\nThe Introduction to Google Analytics session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has passed the Google Analytics Individual Qualification. Michael is well placed to guide you through the process of understanding your website visitors better. \n \n 
URL:https://www.contradodigital.com/event/introduction-google-analytics-training-workshop-21st-april-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Google Analytics
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Google-Analytics-Traffic-Growth-Header-Image.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160411T093000
DTEND;TZID=Europe/London:20160411T123000
DTSTAMP:20260409T124502
CREATED:20160301T111035Z
LAST-MODIFIED:20160301T111149Z
UID:1593003-1460367000-1460377800@www.contradodigital.com
SUMMARY:Introduction to Pay Per Click Advertising Training Workshop - 11th April 2016
DESCRIPTION:This training session will give you an Introduction to Pay per Click Advertising to allow you to understand the options available\, what to focus on and how to generate a return on your advertising investment. This is an intense training session which will be tailored towards your individual business. As such\, places are strictly limited so book now to avoid disappointment. \nSummary Agenda\n\n9:30: Arrivals\n9:45: Covering all about Google AdWords for your business. What you need to know to run a successful Google AdWords campaign\n11:00: Bring your laptops\, work through your Google AdWords account and set up your first campaign with a £150 voucher to get you started\n12:30: Close\n\nDetailed Agenda\n\nIntroduction to Google AdWords\nAccount management\nCampaign and ad group management\nKeyword targeting\nLanguage & location targeting\nAd formats\nBudgets and bidding\nMeasurement and optimisation\nPerformance\, profitability and growth\nManaging multiple accounts\nBring your laptops\, it’s time to put everything you have learnt in the morning session into action and start your AdWords campaign running. Hands on second half to set up your campaign with qualified Google AdWords professionals on hand to help you along the way\n\n  \nPre-Event To-Do\n\n\nBring your laptop\nSet up a Google AdWords account at http://adwords.google.co.uk\, complete all your details and link bank account up etc. Simply follow all of the setup instructions. Note\, this should be set up as a company account\, rather than you.name@your-company.com to make on-going management easier. You will need Administrator access during the workshop\nSet up a Google Analytics account and make sure this is installed on your website. You will need Administrator access during the workshop\nComplete your details in the form below so the session can be tailored to your level of knowledge and experience\n\n  \n\nGoogle AdWords Voucher\nAs an attendee\, you are entitled to receive a Google AdWords voucher worth up to £150 to spend towards your first advertising campaign. Please note that Google AdWords vouchers have terms and conditions\, this is not something we can control unfortunately: http://www.google.co.uk/adwords/coupons/terms.html \n[gravityform id=”1″ name=”Request Google AdWords Vouchers”] \n\nPrevious Attendees\n“Excellent session\, relevant and clear\, would recommend to anyone wanting to develop online campaigns” – Bruce Maclean\,  Managing Director at Raecan Marketing \n“Great session that covered a lot of areas from start to finish. Great crash course.” – Daniel Hill\, Marketing Assistant at PM+M Accountants \n“Very knowledgeable\, level of support great\, thanks for not making me feel stupid!” – Maureen Askew\, Early Years and Childcare Business Consultant \n“Excellent. Really helpful session. Looking forward to seeing how this helps my business and tweaking the campaign as I get more data.” – Jane Leach\, Owner at i-Architect
URL:https://www.contradodigital.com/event/introduction-pay-per-click-advertising-training-workshop-11th-april-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:PPC Events
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/11/Google-AdWords-Training-Workshop.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160331T093000
DTEND;TZID=Europe/London:20160331T123000
DTSTAMP:20260409T124502
CREATED:20160301T105244Z
LAST-MODIFIED:20160301T105244Z
UID:1593001-1459416600-1459427400@www.contradodigital.com
SUMMARY:Introduction to Search Engine Optimisation Training Workshop - 31st March 2016
DESCRIPTION:This half day training session will give you an Introduction to Search Engine Optimisation to give you the knowledge to drive targeted traffic to your website from search engines and generate sales from this work. The Search Engine Optimisation training session will help you understand what you need to know in this fast pacing world. Tactics you may have been using last year could be causing harm to your business. Learn all about Search Engine Optimisation from the experts and get your questions answered. \nThis is an intense training session which will be tailored towards your individual business. As such\, places are strictly limited so book early to avoid disapointment. \n  \nWho should attend?\nThe Introduction to Search Engine Optimisation training session is designed for people who are starting to look at marketing their business online and are finding it a bit confusing. Throughout the session we will talk through how Search Engine Optimisation can be used to drive targeted traffic to your website and increase sales. \nIf you are unsure if this training session will be beneficial to attend\, ask yourself some of the following questions; \n\nDo you know what Search Engine Optimisation is?\nDo you know what key activities your business should be focusing on to increase organic traffic to your website?\nDo you know what Search Engine Optimisation activities can lead to your website getting removed from Google?\nDo you understand how to track Search Engine Optimisation results?\nDo you know how the Google Panda algorithm effects how you market your business online?\nDo you know how the Google Penguin algorithm effects how you market your business online?\n\nIf you have answered ‘No’ to any of the above questions\, then you will benefit from attending the training session. \n  \nHow will I benefit\nThe Introduction to Search Engine Optimisation training session is designed so that you get the most out of the training for your business. After the session you will have a good foundation understanding of Search Engine Optimisation so you can start to understand more about how to drive additional traffic and sales through your website. \n  \nWhat will I learn?\nThe Introduction to Search Engine Optimisation training session will give you a foundation understanding of Search Engine Optimisation and how search engines can be used to drive targeted traffic to your website. Prior to the session\, we would ask you to complete a short survey to find out more about the challenges you face with Search Engine Optimisation. Based on this survey\, content will be tailored accordingly to ensure your questions are answered. \n  \nTopics Summary; \n\nWhat is Search Engine Optimisation\nHow can your business benefit from Search Engine Optimisation\nUnderstand the key changes in Search Engine Optimisation recently\, Google Panda & Google Penguin\nHow to avoid your website being removed from the search engines\nWhere to focus your Search Engine Optimisation efforts for long term success\nHow to track results from Search Engine Optimisation work\nIntegrated online marketing\n\n  \nThe Trainer\nThe Introduction to Search Engine Optimisation session is being run by Michael Cropper. He is the Founder & Managing Director at Contrado Digital and has successfully helped multi-national brands increase traffic and sales through their website throughout his career. Michael is well placed to guide you through the process of understanding Search Engine Optimisation and how to avoid any pitfalls.
URL:https://www.contradodigital.com/event/introduction-search-engine-optimisation-training-workshop-31st-march-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:SEO Events
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2013/04/Search-Engine-Optimisation-Header-Image1.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160323T093000
DTEND;TZID=Europe/London:20160323T123000
DTSTAMP:20260409T124502
CREATED:20160301T104346Z
LAST-MODIFIED:20160301T104606Z
UID:1592999-1458725400-1458736200@www.contradodigital.com
SUMMARY:WordPress for Beginners Training Workshop - 23rd March 2016
DESCRIPTION:The half day workshop will give you an overview of WordPress and the awesome power that it is capable of. For 99% of business websites\, WordPress is the only logical choice. The open source platform powers over 22% of websites on the entire internet\, globally. There are over 30\,000 plugins available\, mostly for free\, that allow you to extend the functionality of your website with a few clicks. \nWordPress gives you as a user or business to power to control your destiny. Easily update your own website without having to continually pay website developers for basic changes like adding images\, changing text or tweaking a page. Learn how to navigate your way around WordPress and understand about the key things you need to know. \nThis session is designed for people who want to learn how to use WordPress effectively within their own business. We won’t be going into the finer technical details or coding\, we’ll leave that for a more advanced session if you would like to learn more about that. \n  \nWhat You’ll Learn\nAfter attending the introduction to WordPress workshop you will go away with a good understanding of how to use WordPress effectively for managing your business online. The topics that we will cover during the training session includes; \n\nWhat is WordPress\, why is it free and where did it come from\ncom and WordPress.org key differences\nTheory of how WordPress is pieced together and why this is important to understand. Headers\, footers\, sidebars\, plugins\, themes and content.\nNavigating your way around the WordPress dashboard\nUnderstanding content types including Posts and Pages\nHow to publish content to your website including images\, videos and text\nHow to make your website look nice with Themes\nBasic configuration settings to get the most from your WordPress website\nUnderstanding comments\, moderation and spam\nOverview of plugins\, we can’t quite cover all 30\,000 of them in a day!\nMultiple users and roles\n\nThe majority of the session will be a live demo within the WordPress interface. Delivered by a WordPress expert who uses WordPress on a daily basis both as a user and advanced development work to build really cool things. Anything you want to know about WordPress\, this introductory session gives you the opportunity to learn from a WordPress expert.
URL:https://www.contradodigital.com/event/wordpress-beginners-training-workshop-23rd-march-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups,WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/WordPress-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160321T100000
DTEND;TZID=Europe/London:20160321T120000
DTSTAMP:20260409T124502
CREATED:20160301T093058Z
LAST-MODIFIED:20160303T140121Z
UID:1592996-1458554400-1458561600@www.contradodigital.com
SUMMARY:Digital Marketing for Startups New Enterprise Allowance March 2016
DESCRIPTION:This free taster session is designed to shortcut your learning in the digital world to understand what foundations you really need in place to enable your business to grow. Most startups get their digital fundamentals wrong which costs their businesses precious time and money. The event is purely for businesses who have been involved with the Government’s New Enterprise Allowance (NEA) scheme with East Lancs Chamber of Commerce. \nFor ambitious companies looking to implement the right technologies from the outset to help their business grow\, this taster workshop is designed to help you understand how your technology decisions can either help or hinder your business. \n  \n“Smart people learn from their own mistakes\, wise people learn from the mistakes of others.” – A Wise Person \n  \n5 Key Takeaways from the taster session will include; \n\nWebsite Technologies: Understanding the components of your website and how these technologies can mean the difference between growing your business online or chaining you to the ground. Looking at website language choices\, content management system choices\, web hosting choices and more.\nGenerating Traffic: As a startup or new business\, having a website is the equivalent of buying a phone… no-one is going to call you unless you start to promote your phone number. The same is true for your website with the key difference being that we live in a digitally connected world\, so the rules of engagement have significantly changed. Touching on Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Email Marketing and Social Media Strategy.\nTracking Results: You can only improve on your performance if you are tracking your results accurately. Most businesses\, even well established businesses\, aren’t tracking their marketing efforts accurately. Learn what is possible by using free tools such as Google Analytics to track everything you could ever imagine\, and lots you never even knew would be possible.\nWebsite Security & Backups: “It’s ok\, no-one would ever think we’re important enough to bother hacking into our website” – Is generally the thought process right before an attack happens for most businesses. The majority of website attacks and hacking these days is automated which means that you need to have systems\, procedures and backups in place to prevent your website being the next victim. As event was being written\, a member of the team was dealing with yet another businesses whose website had been hacked into. With the right systems in place\, you can significantly reduce the risk of your website being broken into or taken offline.\nBusiness Email Addresses: Most businesses start off with free email technologies which are simply not suitable in a modern business environment. Learn about the different email technologies\, how they work and why there is only one choice for serious businesses to work seamlessly between devices from anywhere in the world.\n\nThe aim of the taster workshop is to give you quick fire information about the key areas you need to implement within your business to have the foundations in place for your business to grow. This is not a how-to training session\, this session is designed to make you aware of the technologies\, systems and processes you need in place to save your business precious time and money in your early years. \n  \nAbout the Speaker \nMichael is the Managing Director of Contrado Digital who works with ambitious organisations and tech startups to boost revenue online through effective digital marketing and website development. Working at a strategic level with business owners and directors\, he bridges the gap between what businesses need next to fulfil their ambitions and the finer technical implementations of how this is going to be achieved. \nMichael has a wide background working with large brands and organisations helping them grow internationally all the way down to helping startup businesses make the right decisions early on. He can be found on Twitter @Contrado Digital / @MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishing useful resources on digital topics for businesses over on the company blog.
URL:https://www.contradodigital.com/event/digital-marketing-startups-new-enterprise-allowance-march-2016/
LOCATION:East Lancs Chamber of Commerce\, Red Rose Court\, Clayton Business Park\, Accrington\, Lancashire\, BB5 5JR\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/09/East-Lancs-Chamber-of-Commerce-Logo.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160315
DTEND;VALUE=DATE:20160317
DTSTAMP:20260409T124502
CREATED:20160229T110532Z
LAST-MODIFIED:20160229T110532Z
UID:1592338-1458000000-1458172799@www.contradodigital.com
SUMMARY:Cyber Security Conference 2016
DESCRIPTION:Blackpool
URL:https://www.contradodigital.com/event/cyber-security-conference-2016/
END:VEVENT
END:VCALENDAR