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DTSTART;TZID=Europe/London:20161005T180000
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DTSTAMP:20260624T002254
CREATED:20161004T092219Z
LAST-MODIFIED:20161004T092219Z
UID:2572202-1475690400-1475697600@www.contradodigital.com
SUMMARY:Venturing into the unknown building TendoJobs.com
DESCRIPTION:Abstract: “DDD: The God that Failed?” \nDDD is rarely applied ‘properly’. When directed at the right sort of problem and executed well\, DDD is a valid solution. But DDD is over-used\, misunderstood\, misapplied\, deified\, and just downright bastardized. It is a small core concept that has gargantuan consequences throughout the solution. \nThankfully\, there are alternatives. By following the Single Responsibility Principle at an architectural level\, we can create a suite of small\, decoupled services with high internal cohesion. These services can be composed and orchestrated in many different ways to solve business problems. \nSpeaker: Gary McLean Hall \nDevelop and Architect. Author of “Adaptive Code via C#” and “Pro WPF and Silverlight MVVM”. Very sporadic tweeter. Code pedant. Frustrated game developer gone corporate. \nVenturing into the unknown building TendoJobs.com \nA talk by Michael Cropper\, founder of Tendo Jobs\, which looks at the technical aspects behind building a tech startup. Starting with the skills required to bring your idea to life\, should you be a specialist or a generalist? Then looking at the underlying frameworks\, technologies and design patterns required to build solid foundations for growth and scale while keeping things as simple as possible to avoid technical pitfalls. Through to how to deal with the inherent unpredictability of software development to avoid wasting endless time debugging problems that should have never existed in the first place. Looking through the entire process\, pitfalls we’ve experienced and how we minimise risk throughout our development using the Model View Controller (MVC) design pattern. \nSpeaker: Michael Cropper \nMichael Cropper is the Managing Director of Digital Agency Contrado Digital and technology startup Tendo Jobs. His day to day activities are very broad\, often with a single day spent doing activities ranging from runing events and careers fairs\, to delivering workshops and training courses\, to pictching for new business\, to getting deep into the code enhancing software projects for clients and Tendo Jobs. \n  \nBook Tickets Here: http://www.meetup.com/GDG-Liverpool/events/232250217/
URL:https://www.contradodigital.com/event/venturing-into-the-unknown-building-tendojobs-com/
LOCATION:Baltic Creative\, Jamaica Street\, Liverpool\, L1 0AH\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/10/GDG-Liverpool-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160824T174500
DTEND;TZID=Europe/London:20160824T203000
DTSTAMP:20260624T002254
CREATED:20160729T133854Z
LAST-MODIFIED:20160729T133854Z
UID:2047498-1472060700-1472070600@www.contradodigital.com
SUMMARY:Improving UX with Customer Engagement
DESCRIPTION:This talk will explain the evolutionary UX process behind TendoJobs.com\, a website that links employers directly with job hunters making the entire recruitment process seamless and transparent. The design and building of TendoJobs.com has been driven by continual user feedback which has improved both the onboarding process and the engagement levels on the website. This talk will also cover some of the challenges faced and the lessons learnt while diversifying the business model from agency into a scalable technology product. \nMichael Cropper is the founder of tech startup TendoJobs.com and owner of digital agency ContradoDigital.com. He can be found on Twitter @TendoJobs / @Contrado Digital /@MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishes useful resources on digital topics over the company’s developer blog. \nPlease invite your friends and colleagues and use #UXManchester \nSchedule: \n5:45 Free refreshments \n6:30 Michael’s talk & discussion \n7:45 Lightning talks \n8:30 Drinks & chat at PLY (next door) \nLightning talks & Sketchnotes: \nPlease feel free to prepare a Lightning Talk (max 3 min) or bring/create your Sketchnotes about any UX related or topic related idea\, project\, vacancy\, event etc. \nLive streaming: \nThis talk will be broadcasted live as well as archived on Periscope@UXManchester \nBook here: https://www.meetup.com/Manchester-UX-UI-Networking/events/232914157/
URL:https://www.contradodigital.com/event/improving-ux-customer-engagement/
LOCATION:SpaceportX\, 24/26 Lever Street\, Manchester\, Greater Manchester\, M1 1DZ\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2016/04/tendo-jobs-logo-transparent-background.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160323T093000
DTEND;TZID=Europe/London:20160323T123000
DTSTAMP:20260624T002254
CREATED:20160301T104346Z
LAST-MODIFIED:20160301T104606Z
UID:1592999-1458725400-1458736200@www.contradodigital.com
SUMMARY:WordPress for Beginners Training Workshop - 23rd March 2016
DESCRIPTION:The half day workshop will give you an overview of WordPress and the awesome power that it is capable of. For 99% of business websites\, WordPress is the only logical choice. The open source platform powers over 22% of websites on the entire internet\, globally. There are over 30\,000 plugins available\, mostly for free\, that allow you to extend the functionality of your website with a few clicks. \nWordPress gives you as a user or business to power to control your destiny. Easily update your own website without having to continually pay website developers for basic changes like adding images\, changing text or tweaking a page. Learn how to navigate your way around WordPress and understand about the key things you need to know. \nThis session is designed for people who want to learn how to use WordPress effectively within their own business. We won’t be going into the finer technical details or coding\, we’ll leave that for a more advanced session if you would like to learn more about that. \n  \nWhat You’ll Learn\nAfter attending the introduction to WordPress workshop you will go away with a good understanding of how to use WordPress effectively for managing your business online. The topics that we will cover during the training session includes; \n\nWhat is WordPress\, why is it free and where did it come from\ncom and WordPress.org key differences\nTheory of how WordPress is pieced together and why this is important to understand. Headers\, footers\, sidebars\, plugins\, themes and content.\nNavigating your way around the WordPress dashboard\nUnderstanding content types including Posts and Pages\nHow to publish content to your website including images\, videos and text\nHow to make your website look nice with Themes\nBasic configuration settings to get the most from your WordPress website\nUnderstanding comments\, moderation and spam\nOverview of plugins\, we can’t quite cover all 30\,000 of them in a day!\nMultiple users and roles\n\nThe majority of the session will be a live demo within the WordPress interface. Delivered by a WordPress expert who uses WordPress on a daily basis both as a user and advanced development work to build really cool things. Anything you want to know about WordPress\, this introductory session gives you the opportunity to learn from a WordPress expert.
URL:https://www.contradodigital.com/event/wordpress-beginners-training-workshop-23rd-march-2016/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups,WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/WordPress-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20160321T100000
DTEND;TZID=Europe/London:20160321T120000
DTSTAMP:20260624T002254
CREATED:20160301T093058Z
LAST-MODIFIED:20160303T140121Z
UID:1592996-1458554400-1458561600@www.contradodigital.com
SUMMARY:Digital Marketing for Startups New Enterprise Allowance March 2016
DESCRIPTION:This free taster session is designed to shortcut your learning in the digital world to understand what foundations you really need in place to enable your business to grow. Most startups get their digital fundamentals wrong which costs their businesses precious time and money. The event is purely for businesses who have been involved with the Government’s New Enterprise Allowance (NEA) scheme with East Lancs Chamber of Commerce. \nFor ambitious companies looking to implement the right technologies from the outset to help their business grow\, this taster workshop is designed to help you understand how your technology decisions can either help or hinder your business. \n  \n“Smart people learn from their own mistakes\, wise people learn from the mistakes of others.” – A Wise Person \n  \n5 Key Takeaways from the taster session will include; \n\nWebsite Technologies: Understanding the components of your website and how these technologies can mean the difference between growing your business online or chaining you to the ground. Looking at website language choices\, content management system choices\, web hosting choices and more.\nGenerating Traffic: As a startup or new business\, having a website is the equivalent of buying a phone… no-one is going to call you unless you start to promote your phone number. The same is true for your website with the key difference being that we live in a digitally connected world\, so the rules of engagement have significantly changed. Touching on Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Email Marketing and Social Media Strategy.\nTracking Results: You can only improve on your performance if you are tracking your results accurately. Most businesses\, even well established businesses\, aren’t tracking their marketing efforts accurately. Learn what is possible by using free tools such as Google Analytics to track everything you could ever imagine\, and lots you never even knew would be possible.\nWebsite Security & Backups: “It’s ok\, no-one would ever think we’re important enough to bother hacking into our website” – Is generally the thought process right before an attack happens for most businesses. The majority of website attacks and hacking these days is automated which means that you need to have systems\, procedures and backups in place to prevent your website being the next victim. As event was being written\, a member of the team was dealing with yet another businesses whose website had been hacked into. With the right systems in place\, you can significantly reduce the risk of your website being broken into or taken offline.\nBusiness Email Addresses: Most businesses start off with free email technologies which are simply not suitable in a modern business environment. Learn about the different email technologies\, how they work and why there is only one choice for serious businesses to work seamlessly between devices from anywhere in the world.\n\nThe aim of the taster workshop is to give you quick fire information about the key areas you need to implement within your business to have the foundations in place for your business to grow. This is not a how-to training session\, this session is designed to make you aware of the technologies\, systems and processes you need in place to save your business precious time and money in your early years. \n  \nAbout the Speaker \nMichael is the Managing Director of Contrado Digital who works with ambitious organisations and tech startups to boost revenue online through effective digital marketing and website development. Working at a strategic level with business owners and directors\, he bridges the gap between what businesses need next to fulfil their ambitions and the finer technical implementations of how this is going to be achieved. \nMichael has a wide background working with large brands and organisations helping them grow internationally all the way down to helping startup businesses make the right decisions early on. He can be found on Twitter @Contrado Digital / @MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishing useful resources on digital topics for businesses over on the company blog.
URL:https://www.contradodigital.com/event/digital-marketing-startups-new-enterprise-allowance-march-2016/
LOCATION:East Lancs Chamber of Commerce\, Red Rose Court\, Clayton Business Park\, Accrington\, Lancashire\, BB5 5JR\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/09/East-Lancs-Chamber-of-Commerce-Logo.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20151029T100000
DTEND;TZID=Europe/London:20151029T120000
DTSTAMP:20260624T002254
CREATED:20150910T172656Z
LAST-MODIFIED:20150910T173548Z
UID:1288622-1446112800-1446120000@www.contradodigital.com
SUMMARY:Digital Marketing for Startups New Enterprise Allowance
DESCRIPTION:This free taster session is designed to shortcut your learning in the digital world to understand what foundations you really need in place to enable your business to grow. Most startups get their digital fundamentals wrong which costs their businesses precious time and money. The event is purely for businesses who have been involved with the Government’s New Enterprise Allowance (NEA) scheme with East Lancs Chamber of Commerce. \nFor ambitious companies looking to implement the right technologies from the outset to help their business grow\, this taster workshop is designed to help you understand how your technology decisions can either help or hinder your business. \n  \n“Smart people learn from their own mistakes\, wise people learn from the mistakes of others.” – A Wise Person \n  \n5 Key Takeaways from the taster session will include; \n\nWebsite Technologies: Understanding the components of your website and how these technologies can mean the difference between growing your business online or chaining you to the ground. Looking at website language choices\, content management system choices\, web hosting choices and more.\nGenerating Traffic: As a startup or new business\, having a website is the equivalent of buying a phone… no-one is going to call you unless you start to promote your phone number. The same is true for your website with the key difference being that we live in a digitally connected world\, so the rules of engagement have significantly changed. Touching on Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Email Marketing and Social Media Strategy.\nTracking Results: You can only improve on your performance if you are tracking your results accurately. Most businesses\, even well established businesses\, aren’t tracking their marketing efforts accurately. Learn what is possible by using free tools such as Google Analytics to track everything you could ever imagine\, and lots you never even knew would be possible.\nWebsite Security & Backups: “It’s ok\, no-one would ever think we’re important enough to bother hacking into our website” – Is generally the thought process right before an attack happens for most businesses. The majority of website attacks and hacking these days is automated which means that you need to have systems\, procedures and backups in place to prevent your website being the next victim. As event was being written\, a member of the team was dealing with yet another businesses whose website had been hacked into. With the right systems in place\, you can significantly reduce the risk of your website being broken into or taken offline.\nBusiness Email Addresses: Most businesses start off with free email technologies which are simply not suitable in a modern business environment. Learn about the different email technologies\, how they work and why there is only one choice for serious businesses to work seamlessly between devices from anywhere in the world.\n\nThe aim of the taster workshop is to give you quick fire information about the key areas you need to implement within your business to have the foundations in place for your business to grow. This is not a how-to training session\, this session is designed to make you aware of the technologies\, systems and processes you need in place to save your business precious time and money in your early years. \n  \nAbout the Speaker \nMichael is the Managing Director of Contrado Digital who works with ambitious organisations and tech startups to boost revenue online through effective digital marketing and website development. Working at a strategic level with business owners and directors\, he bridges the gap between what businesses need next to fulfil their ambitions and the finer technical implementations of how this is going to be achieved. \nMichael has a wide background working with large brands and organisations helping them grow internationally all the way down to helping startup businesses make the right decisions early on. He can be found on Twitter @Contrado Digital / @MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishing useful resources on digital topics for businesses over on the company blog.
URL:https://www.contradodigital.com/event/digital-marketing-for-startups-new-enterprise-allowance/
LOCATION:East Lancs Chamber of Commerce\, Red Rose Court\, Clayton Business Park\, Accrington\, Lancashire\, BB5 5JR\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/jpeg:https://www.contradodigital.com/wp-content/uploads/2015/09/East-Lancs-Chamber-of-Commerce-Logo.jpg
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20151007T153000
DTEND;TZID=Europe/London:20151007T173000
DTSTAMP:20260624T002254
CREATED:20150910T141123Z
LAST-MODIFIED:20150910T175840Z
UID:1286068-1444231800-1444239000@www.contradodigital.com
SUMMARY:Digital Marketing for Startups Business Enterprise Trust
DESCRIPTION:This free taster session is designed to shortcut your learning in the digital world to understand what foundations you really need in place to enable your business to grow. Most startups get their digital fundamentals wrong which costs their businesses precious time and money. The event is for businesses who have been involved with the Startup Loans scheme with Business Enterprise Trust. \nFor ambitious companies looking to implement the right technologies from the outset to help their business grow\, this taster workshop is designed to help you understand how your technology decisions can either help or hinder your business. \n  \n“Smart people learn from their own mistakes\, wise people learn from the mistakes of others.” – A Wise Person \n  \n5 Key Takeaways from the taster session will include; \n\nWebsite Technologies: Understanding the components of your website and how these technologies can mean the difference between growing your business online or chaining you to the ground. Looking at website language choices\, content management system choices\, web hosting choices and more.\nGenerating Traffic: As a startup or new business\, having a website is the equivalent of buying a phone… no-one is going to call you unless you start to promote your phone number. The same is true for your website with the key difference being that we live in a digitally connected world\, so the rules of engagement have significantly changed. Touching on Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Email Marketing and Social Media Strategy.\nTracking Results: You can only improve on your performance if you are tracking your results accurately. Most businesses\, even well established businesses\, aren’t tracking their marketing efforts accurately. Learn what is possible by using free tools such as Google Analytics to track everything you could ever imagine\, and lots you never even knew would be possible.\nWebsite Security & Backups: “It’s ok\, no-one would ever think we’re important enough to bother hacking into our website” – Is generally the thought process right before an attack happens for most businesses. The majority of website attacks and hacking these days is automated which means that you need to have systems\, procedures and backups in place to prevent your website being the next victim. As event was being written\, a member of the team was dealing with yet another businesses whose website had been hacked into. With the right systems in place\, you can significantly reduce the risk of your website being broken into or taken offline.\nBusiness Email Addresses: Most businesses start off with free email technologies which are simply not suitable in a modern business environment. Learn about the different email technologies\, how they work and why there is only one choice for serious businesses to work seamlessly between devices from anywhere in the world.\n\nThe aim of the taster workshop is to give you quick fire information about the key areas you need to implement within your business to have the foundations in place for your business to grow. This is not a how-to training session\, this session is designed to make you aware of the technologies\, systems and processes you need in place to save your business precious time and money in your early years. \n  \nAbout the Speaker \nMichael is the Managing Director of Contrado Digital who works with ambitious organisations and tech startups to boost revenue online through effective digital marketing and website development. Working at a strategic level with business owners and directors\, he bridges the gap between what businesses need next to fulfil their ambitions and the finer technical implementations of how this is going to be achieved. \nMichael has a wide background working with large brands and organisations helping them grow internationally all the way down to helping startup businesses make the right decisions early on. He can be found on Twitter @Contrado Digital / @MickCropper\, LinkedIn at /MichaelCropper86 and regularly publishing useful resources on digital topics for businesses over on the company blog.
URL:https://www.contradodigital.com/event/digital-marketing-for-startups-business-enterprise-trust/
LOCATION:Business Enterprise Trust\, The Globe Centre\, St James Square\, Accrington\, Lancashire\, BB5 0RE\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/09/Business-Enterprise-Trust-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150313T093000
DTEND;TZID=Europe/London:20150313T123000
DTSTAMP:20260624T002254
CREATED:20150129T122325Z
LAST-MODIFIED:20150220T111949Z
UID:2471-1426239000-1426249800@www.contradodigital.com
SUMMARY:Social Media for Small Businesses - 13th March 2015
DESCRIPTION:The half day training session is designed to help small businesses get the most out of social media by engaging with key target audiences. Most small businesses are busy on social media every day\, retweeting others tweets\, doing follow Fridays\, getting involved with Twitter hours without any idea about what they are doing or why they are doing it. \nThe majority of activity from small businesses on social media is wasted time. Stop being busy on social media and start using your time effectively within your business. Learn from qualified professionals about how to use social media well. Be confident that you know what you are doing and why you are doing it. \n  \nWhat You’ll Learn\nIn this training session we will cover a range of topics about social media to enable you to use social media effectively for your business including; \n\nWhy you don’t need more followers\nWhy user engagement is key\nWhat are your goals from social media\nHow to track social media effectively and how this is working towards your business goals\nLooking at how social media contributes to increased revenue\nWhat to talk about on social media\nWhen to post content on social media\nHow to grow your audience on social media platforms\nTools and techniques to save an enormous amount of time\nHow to use Facebook for your business\nHow to use Twitter for your business\nHow to use LinkedIn for your business\nHow to use Google+ for your business\n\nAfter the training session you will be confident about using social media for your small business without spending hours a day managing it. Leaving you valuable time to focus on the important bits within your business\, the actual work you do. \nYou can be confident that the information that is presented within the session is leading edge and effective as we are an official Hootsuite Solutions Partner and our staff are Hootsuite Certified Professionals. Hootsuite is the leading social media management tool used by over 750 of the Fortune 1000 companies. Learn from the experts.
URL:https://www.contradodigital.com/event/social-media-small-businesses-13th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Social Media,Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2014/01/HootSuite-Solutions-Partner-Celebrations.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150306T123000
DTEND;TZID=Europe/London:20150306T163000
DTSTAMP:20260624T002254
CREATED:20150129T112356Z
LAST-MODIFIED:20150129T123545Z
UID:2468-1425645000-1425659400@www.contradodigital.com
SUMMARY:Introduction to WordPress - 6th March 2015
DESCRIPTION:The half day workshop will give you an overview of WordPress and the awesome power that it is capable of. For 99% of business websites\, WordPress is the only logical choice. The open source platform powers over 22% of websites on the entire internet\, globally. There are over 30\,000 plugins available\, mostly for free\, that allow you to extend the functionality of your website with a few clicks. \nWordPress gives you as a user or business to power to control your destiny. Easily update your own website without having to continually pay website developers for basic changes like adding images\, changing text or tweaking a page. Learn how to navigate your way around WordPress and understand about the key things you need to know. \nThis session is designed for people who want to learn how to use WordPress effectively within their own business. We won’t be going into the finer technical details or coding\, we’ll leave that for a more advanced session if you would like to learn more about that. \n  \nWhat You’ll Learn\nAfter attending the introduction to WordPress workshop you will go away with a good understanding of how to use WordPress effectively for managing your business online. The topics that we will cover during the training session includes; \n\nWhat is WordPress\, why is it free and where did it come from\ncom and WordPress.org key differences\nTheory of how WordPress is pieced together and why this is important to understand. Headers\, footers\, sidebars\, plugins\, themes and content.\nNavigating your way around the WordPress dashboard\nUnderstanding content types including Posts and Pages\nHow to publish content to your website including images\, videos and text\nHow to make your website look nice with Themes\nBasic configuration settings to get the most from your WordPress website\nUnderstanding comments\, moderation and spam\nOverview of plugins\, we can’t quite cover all 30\,000 of them in a day!\nMultiple users and roles\n\nThe majority of the session will be a live demo within the WordPress interface. Delivered by a WordPress expert who uses WordPress on a daily basis both as a user and advanced development work to build really cool things. Anything you want to know about WordPress\, this introductory session gives you the opportunity to learn from a WordPress expert.
URL:https://www.contradodigital.com/event/introduction-wordpress-6th-march-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups,WordPress
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/WordPress-Logo.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20150227T123000
DTEND;TZID=Europe/London:20150227T163000
DTSTAMP:20260624T002254
CREATED:20150129T105223Z
LAST-MODIFIED:20150129T123744Z
UID:2464-1425040200-1425054600@www.contradodigital.com
SUMMARY:Digital Marketing for Startups - 27th February 2015
DESCRIPTION:The half day workshop will give you an overview of everything you need to know about digital marketing as a startup or new business. When in the early stages of business\, you often don’t know what you don’t know. Which is why we see so many small businesses making the wrong decisions about their digital marketing activities which ultimately costs them a lot of time and money in the process. This crash course in digital marketing for startups is designed to put you and your business on the right track for success. \n  \nWhat You’ll Learn\nAfter attending the digital marketing for startups workshop you will go away with the knowledge to make informed decisions for your business. We will be covering a large range of topics that you need to be aware of to succeed online. \n  \nDesign \nLooking at the importance of design on your website\, how this links with the price point and quality expectations of customers. How to effectively use photography\, videos and content marketing on your website and pitfalls to avoid. The design of your website has such a huge impact on how people perceive your business\, products and services to the point that it impacts if people will or won’t want to do business with you. \n  \nBuild \nLooking at the technology behind websites\, explained in a very simply way. Talking through the key pieces of technology\, how to choose a website platform\, how to avoid paying for things you will never use and key pitfalls to avoid. Touching on mobile apps and what you can use these for. \n  \nTraffic \nLooking at how to drive traffic\, sales and enquiries through your website. Covering topics about Search Engine Optimisation (SEO)\, Pay per Click Advertising (PPC)\, Social Media and Email Marketing. Having a website and not actively promoting it is like buying a phone and expecting customers to call. It simply isn’t going to happen. Active promotion is needed across all areas. \n  \nTrack \nLooking at how to track your digital marketing activities effectively. Most businesses aren’t tracking their marketing activities at all\, let alone accurately. Instead of wasting money on printed flyers and adverts in magazines and newspapers\, learn how to track digital marketing activities which are 100’s of times more effective at generating business. \n  \nOptimise \nLooking at some really cool things that you can do on your website later down the line. For most small businesses\, they are not ready to take advantage of these straight away as they have a lot of other areas to work on as a priority. Knowing about some of the more advanced things you can do with your website allows you to plan for the future.
URL:https://www.contradodigital.com/event/digital-marketing-startups-27th-february-2015/
LOCATION:Contrado Digital\, Contrado Digital\, The Innovation Centre\, 1 Evolution Park\, Haslingden Road\, Blackburn\, Lancashire\, BB1 2FD\, United Kingdom
CATEGORIES:Startups
ATTACH;FMTTYPE=image/png:https://www.contradodigital.com/wp-content/uploads/2015/01/Digital-Marketing-for-Startups.png
ORGANIZER;CN="Contrado Digital":MAILTO:contact@contradodigital.com
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